Heineken® Limited Edition Bottle Arrives In Uganda Ahead Of The UEFA Champions League Finals

Denzel Shantel May 6, 2015 4:54 pm

Just a few short years ago Heineken East Africa made history by bringing the official UEFA Champions League Trophy to East African Cities including Nairobi to the amazement and delight of football fans nationwide. A proud sponsor of the prestigious tournament, the premium brewer has embarked on a series of global initiatives ahead of the finals this year and Uganda is not being left out.Heineken® keen to cheer its consumers has once again launched their latest innovation in Uganda, the UEFA Champions League limited edition ‘trophy’ bottle. The launch was on Friday at Kololo Gardens.Heineken Uganda Country Manager, Julian Kagwa (C) pose with the ushers of the night at the launch

The iconic bottle has arrived just in time for the final stretch of the UEFA Champions League as play now enters the Semi-Finals with Heineken Uganda gearing up for their annual UEFA Champions League Final viewing party, an epic event that is well sought after by football fans and socialites alike from across the country.NTV Men’s Collins Asiimwe, Capital FM’s Val Okecho and Alex Ndaula at the launch at Kololo Gardens

Heineken Country Manager Juliana Kagwa noted that the beer brand aims to keep consumers engaged with their latest innovation during match nights and beyond. ‘‘The trophy bottle has been designed to reward consumers around the world with a trophy of their own on every bottle.’’ She further emphasised.NTV Uganda Men’s Collins Asiimwe, Capital FM’s Val Okecho, Alex Ndaula pose with a friend at the launch

According to Els Dijkhuizen, Heineken® design manager the new bottle is both simple and iconic.Juliana Kagwa (C) Heineken Uganda Country Manager display the limited edition bottles to the cameras at the launch

“UEFA Champions League is the ultimate stage for Football champions. We were looking to create a clean, simple and iconic design that celebrated the connection between the two famous brands, Heineken® and UEFA. We wanted a system that was expressive, and iconic.” Said Dijkhuizen.Sexy ushers pose with Heineken balls

With Champions League tournament in full swing after the round of 16 knock out, Ugandans are being urged to continue cheering in the action as they enjoy the premium beer with a series of consumer activations lined up in selected outlets and supermarkets around the country up to the final viewing in June.Heineken lovers enjoying the evening at Kololo Gardens on Friday