Deacons Uganda Invests UGX 5.2 Billion On Expansion Drive
Following 5 years of successfully running the Mr. Price brand in Uganda, Deacons Uganda has invested a further UGX5.2 billion into two new stores – the Mr. Price & Mr. Price Home combo store and Bossini store, both located at the prestigious Acacia Mall.
Deacon Chief Executive Officer (CEO), Mr. Wahome Muchiri (R) speaking at the opening of Mr Price at Acacia Mall on Thursday
This brings to three, the number of stores operated by Deacons Uganda, a subsidiary of Deacons Kenya, one of East Africa’s largest fashion retailers. Deacons has since April 2009 been operating in Uganda through their Mr. Price store, located at Oasis Mall.
“The growth of our brands in this market has revealed that there is more demand for brands that offer fashionable and pocket friendly merchandise to Ugandans. That is why we are extending Mr Price’s footprint with this 2nd store as well as adding to the portfolio; Mr Price Home and Bossini,” said Mr Muchiri Wahome, Deacons Chief Executive Officer.
Muchiri, said that the expansion is in line with Deacon’s vision of being the most trusted provider of desired lifestyle in Africa.
“Our vision is to be the most trusted provider of desired lifestyle in Africa,” he said at the official opening ceremony.
The extension in Uganda puts the total number of outlets owned by Deacons in the East African region at twenty nine (29).
Mr.Wahome Muchiri checking out some of the clothes
As part of its launch, Deacons had a fashion show dubbed: Mr. Price && Bossini “Feel Good Collection 2015” that took place at their stores at Acacia Mall yesterday. The fashion show featured Uganda’s top stylists who competed in a fashion show, showcased the latest collection from Bossini and Mr Price. Brenda Nambi emerged the winner on the night and walked away with Shs4m.
A panel of judges knowledgeable and experienced in Uganda’s fashion industry led by Sylvia Owori chose the winners. A total of Shs 6.5 million in prize-money was up for grabs.
What You Need To Know About Deacons Uganda
Deacons Uganda Limited is a subsidiary of Deacons Kenya Limited. It owns and manages the Mr Price brand in Kampala. The first store was opened in 2009 at the Oasis mall.
Deacons Kenya has been in the apparel retail business for over 57 years and owns manage various internationally acclaimed retail brands in Kenya, Uganda and Rwanda. Over and above the Mr Price brand, they also manage other famous brands such as: Truworths, 4U2, Mr. Price Home, Angelo, Adidas, Life Fitness, Bossini and Babyshop brands.
What You Need To Know About Mr Price
Mr. Price is a South African franchise owned and managed by Deacons in Kenya and Uganda. The brand is based on a philosophy of making quality fashionable clothing and apparel accessible and affordable to all men, women and children. Clothing range covers all genders in outer wear, clothing, intimate wear, footwear and accessories. The brand is about casual fun, relaxed fashion for the whole family. Our stores are known for their popular house brands which include Oakridge (Ladies and men), RT (ladies and men) Red Ex, BM (underwear), shoes and accessories.
What You Need To Know About Mr. Price Home
On the other hand, Mr. Price Home is about affordable modern living. Mr Price Home offers customers the latest in contemporary bathroom, bedroom, living room, dining room kitchenware and home accessories. Great value, quality and innovative design form the basis for Mr. Price Home’s wide range of coordinated home products.
What You Need To Know About Bossini
The Bossini brand was launched in 1987 in Hong Kong and has over 1,480 franchise and corporate stores all over the world. Bossini offers a full range of good value for money casual wear apparel products, including: ladies’, men’s, kids’ and youth wear which are designed to fit customers’ needs.
