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Nyege Nyege Festival boosts tourism, business and cultural diversity

We are into the final third of the year and Uganda’s most celebrated festival Nyege Nyegeis a stone’s throw away. The four-day camping experience is slated to take place from 5 – 8 September at Nile Discovery Beach in Njeru, Jinja.

Nyege Nyege has quickly grown into Uganda’s most recognized brand attracting tourists from all over the world. The fun-filled festival now doubles as a business centre.

First things first, Nyege Nyege has an international presence so it is widely attended by a lot of people from other African countries, as well as people from Europe, Asia and the Americas. This boosts the country’s tourismsector and these tourists come with foreign exchange, and some stay for a little longer to go and visit other attractions in the Pearl of Africa.

Nyege Nyege is attended by every tribe as different cultural performances are included in the festival’s lineup, so it promotes regional integration.

The locals look forward to the festival asbusinesses in town boom leaving all the hotels in the area fully booked. The money spent bythe festival attendees leaves the entrepreneurspockets smiling throughout the festival.

From creating jobs for the locals to supporting the craft shops, hotels, and the massive shopping carried out during Nyege Nyege, the festival indeed doesn’t leave them the same, and that is why they are always looking for the next edition as soon as the current edition ends.

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