Gajo Livestock, the start up that is revolutionizing the livestock sector in Africa
Africa must adjust to the digital context, while respecting her traditions.
Some unavoidable factors such as climate change, the spread of some diseases, and the increasing use of technology in agriculture contribute to the decrease in the number of farmers.
In addition to that, many African countries are experiencing rapid population growth, which puts pressure on available land and resources.
Added to this is the fact that many young people choose to go into other types of employments in the cities; rather than into agriculture; putting ever more pressure on this sector.
But, it is thanks to these trades that we survive every day.
Which is why a young start-up sought to invest in this field, putting its digital knowledge to the benefit of these traditional trades(professions).
Knowing the difficulties that exist in the fisheries and breeding sector, the Gajo Livestock application was developed with the aim of improving eating habits and supporting breeders in order to make them known and bring them to understand the different channels to better sell their products.
This platform makes it possible to promote short circuits, with a more direct link between producers and consumers.
Indeed, the current system involves ever more intermediaries who sometimes become richer than the breeders themselves; with also a risk of expiry of feed, and which implies a higher price for the final buyer, who thus sees an increase of the price of food on his plate.
Gajo Livestock guarantees the supply of the best quality products, within everyone’s reach. The first gain of this start-up remains the satisfaction of the breeder, who must find his way by selling his product; and earn enough from his work.
It is the survival of these professions that is at stake.
On the other hand, the consumer should no longer suffer from rising prices decided by some direct marketers who take advantage of breeders and of the consumer in order to get rich.
Gajo Livestock app is available on Apple Store and Play Store.
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