Betway have announced a strategic partnership with Kampala Old Boys RFC that will see the online bookmaker become the principal sponsor of the historic club.
As part of the partnership, Betway will be the shirt sponsor of the 11-time national league champions and one of the most recognizable brands in Ugandan sport, who will be renamed Betway KOBS.
Members of Betway and Kobs during a presser today at Legends
The investment into Ugandan rugby will see the six-time Uganda Cup champions able to increase opportunities for the public to play and support rugby with one of the oldest sporting teams in East Africa.
In April, Betway signed ex-England rugby world cup winner Mike Tindall and former Ireland star David Wallace as official ambassadors. Richard Akitt, CEO of Betway said: “Launching the Betway brand into Africa has been on our roadmap for some time.
The recent success of the Rugby World Cup gives added impetus to our partnership with KOBS and we are looking forward to Betway KOBS continuing their tradition of excellence in Ugandan sport.” “We’ve got high hopes for the market and are planning to expand into other countries in due course”.
Betway, Kobs press conference
Betway is the official principal sponsor of Premier League football club West Ham United and has also sponsored a number of other high profile sporting events including the Davis Cup and Fed Cup, UK Premier League Darts, the UK Snooker Championships and the Betway Queen Mother Champion Chase at the Cheltenham Festival. The online bookmaker recently launched in Uganda and can be found at www.betway.ug
Betway Uganda ushers at the press conference
What is Betway Group?
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licenses in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway is experiencing its largest growth in sports betting, with its comprehensive sportsbook product offering customers a wide selection of both pre-game and in-play betting across a broad range of sports. The company has made a strong, targeted investment in both advertising and sports sponsorship.
Betway is the principal sponsor of Premier League football club West Ham United, the UK Premier League Darts and the UK Snooker Championships.
It was also title sponsor for last year’s world title boxing fight between Carl Froch and George Groves held at Wembley Stadium.
To provide customers with additional expert insight into sports, Betway has partnered with a number of sports ambassadors including Simon Hughes (AKA The Analyst), as well as ex-England rugby player Mike Tindall.
Betway is a major sponsor in UK horseracing with its ‘flagship’ race, the Betway Queen Mother Champion Chase at the Cheltenham Festival.
In January 2015, it also signed a wide-ranging deal to support four high-profile races in the Flat calendar: the Betway Lincoln Handicap at Doncaster, the Betway Chester Cup at Chester, and two contests at York, the Betway Yorkshire Cup and the Betway Great Voltigeur.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust. In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licensed brands, please visit www.betwaygroup.com
Kampala Old Boys RFC
Kampala Old Boys (KOBS) RFC is one of the oldest sporting teams in Uganda and East Africa. Established in the 1930’s under the playing name Uganda Kobs RFC, the club was formally constituted in 1963.
Kobs is based at Kampala Rugby Union Football Club (Legends) Lugogo, and to date is the most successful rugby club in the country while also attracting the biggest fan base.
At Kobs RFC, we are driven by the desire to promote the development of the game of rugby, develop the character and integrity of our members and to entertain our fan base with attractive and exciting rugby.
Our values as a club reflect our style of play and the character of our members. These values include teamwork, innovation, courage discipline and respect.
We provide an avenue where the youth engage in healthy, friendly and refreshing interaction through playing the game of rugby.