The highly-anticipated Mirinda Miss Teen Season 4 will start on
May 9, 2015 with new categories and an exciting search tour that will include Northern Uganda, for the first time.
Mirinda Miss Teen is an annual talent contest that aims at showcasing the great talents and characters of today’s teenage girls.
This year’s theme is; “Work Hard, Play Hard” and will involve a search for a girl who is not only beautiful and smart but is also fun-loving.
“We are sponsoring the 2015 Mirinda Miss Teen edition because it’s still the most relevant platform that helps the brand connect with its primary audience; a young girl with the attributes that Mirinda embodies,” said Mr Innocent Tibayeita, the head of marketing and sales at Crown Beverages Limited, the bottlers of Mirinda.
“Mirinda Miss Teen helps the youth to release that inner spontaneous playful spirit that is within every one of us. In so doing, Mirinda Miss Teen brings to life our exciting thematic campaign, free your fun side. More than 40 schools are set to take part in this year’s edition including those from the North, for the very first time in the competition’s history,” Mr Tibayeita added.
Through this contest, Mirinda is searching for school-going teenage girls between 15 and 18 years of age. They should be girls who know when it’s time to be serious and when it’s time to loosen up and have a good time.
The new categories introduced; Miss AMBITIOUS and Miss PLAY HARD will see winners getting a chance to attend fully-paid five-day career guidance training and a Shs1million cash prize respectively. Fourteen-year-old Keza Namazzi from Mt.St.Mary’s Namagunga is the reigning
Mirinda Miss Teen, and second runner-up is Gloria Rutaremwa of Seeta High. Marianne Katusiime now of Gayaza High School was the first runner-up.
Crown Beverages Limited is Uganda’s oldest soft drinks company. The company is 100 per cent Ugandan owned. The company’s range of carbonated soft drinks includes: Pepsi, Mountain Dew, Mirinda Fruity, Mirinda Orange, Mirinda Pineapple, Mirinda Apple, 7UP, Evervess Bitter Lemon, and Evervess Tonic. The products are available in returnable glass bottles and plastic/PET bottles. Keza walked home with Shs2.5 million worth school fees for a year while Katusiime and Rutaremwa got Shs1.5 million and Shs1.2 million respectively. The prizes for these categories remain the same this year, as well.
Mirinda has promised to make the launch event of Mirinda Miss Teen 2015, the utmost definition of fun and pleasure this holiday. At the launch, the judges will also be unveiled to the public. The winners will be crowned at a ceremony sufficient of majesty and grandeur in Kampala in September.