Yemi Alade aka Mama Africa has been flying high with singles off her third studio album: Black Magic. “Bum Bum” has proven to be a massive hit and success having garnered 3 Million YouTube Views in the first 3 weeks of its release.
It’s her biggest dance anthem yet and has sparked a viral dance with the ‘Bum Bum Challenge’ that has gone global. Through her label Effyzzie Music Group, she releases “Bum Bum” in East Africa, just ahead of her biggest European Tour to date – starting 14th April, 2018.
WATCH “BUM BUM” ON YOUTUBE: https://www.youtube.com/watch?v=L2n3lBHiZRs
Produced by V-Tek, “Bum Bum” perfectly fuses a catchy dancehall sound to afrobeat. The captivating music video, shot and directed in Soweto, South Africa by leading cinematographer Sesan captures Yemi and her dance crew at their best. This is her second release in East Africa, a region she considers her second home and enjoys massive support from the fans.
In March, Yemi headlined in Nairobi at the March edition of Koroga Festival, impressively selling out to an audience of 20,000—a first for the mega festival and Yemi’s first public concert in Kenya. Her upcoming European 15-state tour kicks off this April and will stop in Germany, UK, Finland, France, Spain, Italy, Sweden, Netherlands and Belgium, plus more. Accompanied by the Oversabi Band, Yemi will make history by being the first African act from Africa to have such an extensive and self-organized European tour.
Yemi Alade released her acclaimed third studio album “Black Magic” in December 2017 following the enormous success of her “Mama Afrique” EP and previous albums including: “Mama Africa: The Diary of an African Woman” and “King of Queens”. She is known for her un-matched, evolving African style and electric stage performances and is a 2-time winner at the MTV Africa Music Awards Best Female Act (2015 & 2016).
She has been a regular feature at the international and African awards earning nominations for the Best International Act at the BET Awards two years in a row as well as Best International Act (2014 & 2015) at the MOBO Awards. She made history by been the African act in Africa to surpass 85 Million views on YouTube and VEVO with her smash hit “Johnny”. Yemi made a return to Africa’s biggest music platform – Coke Studio Africa for the fourth time where she collaborated with French rapper of Congolese origin: Youssoupha Mabiki.