Next Radio’s rise to prominence since its launch less than four years ago continues to prove that calculated risk in such saturated markets such as Uganda’s radio market pays off many a time.
In a market where over 300 radio stations (as registered by NAB Uganda) are in direct competition for prominence, Next Radio has already acquired titles such as the fastest growing radio station in Uganda, and even as high as 2nd most-listened-to radio station in its category at some point.
“There was no way we were going to come this far by doing what every other station in the market was doing, especially with the what the numbers say about our target audience,” Joseph Kigozi, Next Media Services’ Chief Strategy Officer and Deputy Group CEO said.
Next Radio, with the support of its market-leading sister-NBS Television and all the brands under the Next Media Services, has proven to be a platform that has supported young promoters and has gained tremendously where many other platforms have steered away from them.
Promoters such as Kasana Events (Burna Boy) and ExW (Ycee, Mayorkun, Oxlade, King Perry, Ladipoe and Ruger) have been major beneficiaries.
“We have had our challenges dealing with partners not so experienced in the market, but over and above, our drive to grow the Ugandan arts industry is unwavering, and we have enough experience within us to support them as they deliver our brand to our audiences – a win-win situation,” says Marcus Kwikiriza, the Next Radio General Manager and Head of Strategic Business.
With thousands flocking the last-minute rescheduled Ruger concert from Saturday 12th February 2022 to Sunday 13th February 2022, Next Radio’s strategy in the Ugandan market continues to be vindicated, keeping them the go-to platform for some of the trendiest events the Pearl of Africa will continue to attract.
