Pilsner Lager has committed UGX50 million towards the fifth coronation anniversary celebrations of the Kyabazinga of Busoga, His Majesty William Gabula Nadiope IV.
The celebrations will be held at Butagaya sub-county Headquarters, Jinja District in Butembe Chiefdom under the theme “Preparing a Youth based on Busoga Cultural Norms and Virtues”.
Speaking at a press briefing at Uganda Breweries, the Prime Minister of the kingdom, Dr. Joseph Muvawala thanked Pilsner for the support towards the ceremony intended to uphold the culture and traditional values of the people of Busoga.
“Kingdoms survive on the good will of the people and we are grateful for this support from Pilsner Lager. We intend to use this coronation to bring together the people of Busoga to celebrate their culture but also ensure continuity of our cherished traditional norms to the youth,” the Prime Minister said.
The coronation anniversary involves a number of activities including the launch of Busoga Masaza Cup at Kakindu Stadium by the Isebantu Kyabazinga, a tour of Bugabula Chiefdom by the Kyabazinga, Gabula Day celebrations at NamasagaliCollege, a Farmers Forum at Butagaya sub-county, a health camp, a symposium on Teenagers by Speaker of Parliament at Butagaya Primary School and the official coronation anniversary presided over by the Kyabazinga.
While handing over the contribution from Pilsner, Juliana Kagwa, Marketing and innovations director said the support towards the kingdom was apt since Pilsner lager has been purposed to be at the center of celebration of culture in Uganda.
“Rooted in its tag line the “The King’s Beer”, Pilsner has over the time associated its self with celebration of cultural traditions across Uganda and more profoundly today are proud to be celebrating with the people of Busoga on the Kyabazinga’s 5th coronation anniversary,” he said.
As part of the coronation festivities, the Kyabazinga will also launch a tree planting initiative aimed at encouraging the people to plant and grow trees in Busoga.