The Federation of Uganda Basketball Associations (FUBA) on Monday announced Crown Beverages Limited, under the Pepsi brand, one of the sponsors of the 2014 FUBA Play-offs that tip-off on Wednesday, November 5, 2014 at YMCA and Lugogo courts.
Mr Innocent Tibayeita, head of sales and marketing Crown Beverages Limited
Last year, Pepsi was the Official Soft Drink for the playoffs and Official Broadcast Partner of the games on NBS TV. This year, the games will be aired live on Uganda Broadcasting Corporation after the national broadcaster sealed a partnership with the basketball association.
Pepsi has sunk more than Shs50 million into the series, according to Mr Innocent Tibayeita, the head of sales and marketing at Crown Beverages Limited.
“Basketball is defined by great moments, and Pepsi fans love to savour life’s moments now and not tomorrow or yesterday, which is why we are pleased to sponsor the 2014 FUBA Play-offs. We did is last year and found the partnership worthy,” said Mr Tibayeita at unveiling of the sponsors in Kampala.
Mr Tibayeita added: “Pepsi is an iconic brand known for providing uplifting refreshment to its consumers, and they are a natural partner for a tournament with a growing and passionate following.”
The Federation of Uganda Basketball Associations president, Mr Ambrose Tashobya, lauded Pepsi for the gesture, adding that FUBA was excited to team up with Pepsi to connect with fans in ways they have never been reached and to ultimately enhance their enjoyment of the playoffs experience.
“We are delighted to have Pepsi as one of the key sponsors of the 2014 FUBA Playoffs. Their involvement is a great example of brands that support sports not only in Uganda but also the world over,” said Mr Tashobya.
Taking place every end of the regular basketball league season, the playoffs have become one of the most anticipated sports series, routinely drawing capacity crowds.
The finals for the play-offs will be held in mid-December.