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Pepsi Announces Shs200m Sponsorship For Konshens & Busy Signal Kampala Concert

Crown Beverages Limited (CBL), the bottler of Uganda’s most refreshing and quality soft drinks, under its flagship brand, Pepsi, yesterday announced that it will bring back international music icons Konshens and Busy Signal for a concert, dubbed “Dance with Champions Concert,” slated for August 28, 2015 at the Lugogo Cricket Oval. Pepsi has injected more than Shs200 million into the concert, making the refreshing brand the official sponsor.Mr. Jeff Ssekandi, Customer Marketing Manager Crown Beverages Limited

Mr. Jeff Ssekandi, Customer Marketing Manager Crown Beverages Limited announcing the deal yesterday at Sheraton Hotel

Unveiling the package, Mr. Jeff Ssekandi, Customer Marketing Manager Crown Beverages Limited, said sponsoring the Konshens and Busy Signal concert fits well with Pepsi’s Live For Now brand promise, which reflects the insight that its fans all around the world desire to capture the excitement of now – a mind-set that is aligned at the very core with the brand’s DNA.

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“Pepsi has decided to sponsor the Konshens and Busy Signal concert, which will undoubtedly be the biggest and greatest concert of the year, because it is a perfect fit between Live For Now, a belief shared amongst all its fans and what the international music stars live for. Konshens and Busy Signal are an extremely talented and ambitious duo. They have shown their skill on the stage and in musical circles they have demonstrated professionalism and dedication; some of the attributes that Pepsi lives by,” said Mr. Ssekandi.Promoter Kasenene (R) with a Pepsi official

Promoter Kasenene (R) with a Pepsi official

“They will connect with Pepsi fans, thus deepening the brand’s global equity in a relevant and authentic way. At Pepsi, we believe it’s not enough for our brands to just say something, they also have to live it,” adds Mr Ssekandi.

He said Pepsi is about fun and entertainment which many people always desire at a particular time. Many times that very moment, is NOW.

Konshens and Busy Signal will perform at the Lugogo Cricket Oval in a concert, which will also feature top local musicians.

Konshens

Konshens

Konshens, 29, last came to Kampala in August 2013 in a Pepsi-sponsored Live For Now concert and he is expected to perform his new and old hit songs like; Gyal a Bubble, Bad Gal, Jah Love Me, Gunshot a Fire, Don’t you Try Con Me, Stop Signs, Do Sumn, Couple Up, Sumn Deh, Bring Back Lovemaking, among others.

While Busy Signal who is comfortable in reggae, dancehall, reggae fusion, and ragga-soca music genres, will perform Come Over, Gyal Yuh Good, Night Shift/One More Night, All In One, Watch Out For This, Bedroom Bully, Come Over, Raggae Music Again, among others.

Mr Ssekandi says even before the concert is held, lucky Pepsi customers will win tickets and other Pepsi goodies during the concert’s activations in bars and nightclubs throughout the country in the next two months.Busy Signal

Busy Signal

Crown Beverages Limited

Crown Beverages Limited is Uganda’s oldest soft drinks company. The company is 100 percent Ugandan owned. The company’s range of carbonated soft drinks includes: Pepsi, Mountain Dew, Mirinda Fruity, Mirinda Orange, Mirinda Pineapple, Mirinda Green Apple, 7UP, Evervess Bitter Lemon, and Evervess Tonic. The products are available in returnable glass bottles and plastic/PET bottles. Crown Beverages is a good corporate social citizen, with major investments in sports, education, music, and art development.

 Konshens

Konshens whose real name is Garfield Spence was born in Sherlock, Kingston, Jamaica. He broke onto the music scene in 2005 with hits such as “Winner” and “Rasta Impostor”. He says he got his musical influences from veteran reggae singer Beres Hammond.

 Busy Signal

Busy Signal whose real name is Glendale Goshia Gordon was born in Jamaica. His first hit single, “Step Out”, was one of the most popular dancehall songs in 2005. He was nicknamed Busy Signal by his friends because of the fact that he is constantly busy. His hit tracks for 2007/2008 were “Nah Go A Jail Again”, “Smoke Some High Grade”, “Tic Toc” and the track entitled “Unknown Number” has made tremendous airplay and dancehall reviews especially in the Caribbean and the US. He has released a hit dancehall album entitled Step Out. BBC Music ranked Reggae Music Again No. 7 on their Top 25 Albums of 2012 listing.

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