On Tuesday as we covered NXT Radio’s press launch of their partnership with 243 Events to bring Congolese star Fally Ipupa to Uganda, we couldn’t help but notice the insistence from some key stakeholders that they confirmed we were live on NBS Television.
It is at that point that we realized how over the last few months, all the big concerts and social events have moved to have the Next Media companies, especially NBS Television and NXT Radio, as media sponsors.
From Blankets & Wine to events such as Purple Party, the Burna Boy concert, Don Moen, Bell Jamz’ Chris Martins’ concert, Bakiga Nation, Nyege Nyege, to be mention but a few. East Africa has Got Talent could be an addition here, this time as a show that trusted NBS Television to be the platform that will deliver maximum impact across Uganda.
Many have also put the flopping of the Patoranking concert down to lack promotion, yet another media house was on board. We have however since learnt that in the last days with pressure full on, had attempted to get some interviews and promotions at the Lower Kololo-based media house to no great avail.
NBS Television might have become Uganda’s leading TV station by being the political command center, but they have really evolved to be a major presence on the social scene as well lately.
But this doesn’t come as a total surprise. Over the last month or so, a one Renny Byamugisha, formerly in charge of on-trade marketing at NXT Radio, was promoted to take care of the same for the whole of Next Media Services, and NBS Television seem to be the biggest beneficiaries of the move so far.