The world is looking at Uganda again. And this time, they are seeing it through the words of a Ugandan.

With Uganda officially Ebola-free, the Pearl of Africa is open to welcome the world.

There couldn’t be a better moment to shine light on the “Dear Uganda Campaign”, Uganda Tourism Board’s six months campaign on CNN, brought to life through the powerful narration of George The Poet.

From the gentle giants of Bwindi, the thunderous Murchison Falls; the vast savanna plains to the snow-capped Rwenzori Mountains and the warmth of our people, this campaign captures the experiences that make Uganda unlike anywhere else. Why? Because people don’t choose destinations from maps or brochures, they choose the stories that move them.

Through CNN, we are taking Uganda’s story to millions across the world. But before the world falls in love with the Pearl, let’s celebrate it ourselves.

Watch the campaign. Share it proudly. And tell us: What story would you tell someone visiting Uganda for the first time? #ExploreUganda.

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