Tag: Uganda Tourism Board

  • Mucureezi Wears Miss Tourism Uganda Crown as King Oyo Gets Emotional Tribute

    Mucureezi Wears Miss Tourism Uganda Crown as King Oyo Gets Emotional Tribute

    Ankole’s 20-year-old Filfat Mucureezi has been crowned Miss Tourism Uganda 2026 at a colourful grand finale that also featured an emotional tribute to the late Tooro King, Omukama Oyo Nyimba Kabamba Iguru Rukidi IV.

    The pageant, which brought together young people from across the country, paused to honour King Oyo, who died on August 27, 2026, in Dallas, Texas, United States.

    Contestants from the Tooro sub-region joined other participants in paying tribute to the former monarch, whose contribution to Uganda’s tourism and cultural heritage was widely recognised.

    King Oyo was often associated with the promotion of Tooro’s rich cultural heritage and tourism potential, making his death particularly significant to many people in the tourism sector.

    The tribute became one of the night’s most moving moments before attention returned to the competition, where Mucureezi emerged victorious after impressing the judges, particularly during the question-and-answer segment.

    She was crowned after competing against contestants representing Uganda’s various tourism clusters.

    More than 36 young women and eight men participated in this year’s pageant, representing 12 clusters — Eastern, Ankole, Tooro, Buganda, Kigezi, West Nile, Teso, Northern Uganda, Rwenzori, Karamoja, Bunyoro and the newly introduced Metro cluster.

    Mucureezi’s prize package includes a fully furnished house at Villa Vellar Estate in Bwebajja along Entebbe Road, where she will stay rent-free.

    The grand finale attracted several personalities from Uganda’s tourism and entertainment sectors, including State Minister for Tourism Susan Nakawuki Nsambu, representatives of the Uganda Tourism Board, Uganda Wildlife Authority and the Museums and Monuments department.

    Uganda Tourism Association president Yogi Birigwa also attended the event, alongside entertainers such as veteran actor Sam Bagenda, popularly known as Dr Bbosa, and Andrew Benon Kibuuka.

    The event also featured the second edition of Man of Tourism International Uganda, with Prosper Auther Makayi emerging as the winner.

    Makayi won over the audience during the competition before receiving his title in a white robe and hat designed by The Suit’s Republic fashion house.

    The evening was further livened up by musical and cultural performances from Jonathan Diva, Smiles Cultural Troupe and Qwela Band founder Joe Kahirimbanyi.

    Beyond the crowns and glamour, organisers said the pageant was designed to showcase Uganda’s cultural diversity and tourism attractions by bringing together contestants from different parts of the country.

    This year’s finale, however, carried an added emotional weight as the tribute to King Oyo highlighted the role cultural leaders play in preserving and promoting Uganda’s heritage and tourism identity.

  • Juliana Kagwa: With Uganda officially Ebola-free, the Pearl of Africa is open to welcome the world, come & explore

    Juliana Kagwa: With Uganda officially Ebola-free, the Pearl of Africa is open to welcome the world, come & explore

    The world is looking at Uganda again. And this time, they are seeing it through the words of a Ugandan.

    With Uganda officially Ebola-free, the Pearl of Africa is open to welcome the world.

    There couldn’t be a better moment to shine light on the “Dear Uganda Campaign”, Uganda Tourism Board’s six months campaign on CNN, brought to life through the powerful narration of George The Poet.

    From the gentle giants of Bwindi, the thunderous Murchison Falls; the vast savanna plains to the snow-capped Rwenzori Mountains and the warmth of our people, this campaign captures the experiences that make Uganda unlike anywhere else. Why? Because people don’t choose destinations from maps or brochures, they choose the stories that move them.

    Through CNN, we are taking Uganda’s story to millions across the world. But before the world falls in love with the Pearl, let’s celebrate it ourselves.

    Watch the campaign. Share it proudly. And tell us: What story would you tell someone visiting Uganda for the first time? #ExploreUganda.

  • All is set for the Pearl of Africa Tourism Expo 2026

    All is set for the Pearl of Africa Tourism Expo 2026

    With three weeks to go, Uganda is ready to welcome the world to the Pearl of Africa Tourism Expo 2026 (#POATE2026) a premier tourism and business platform connecting global buyers, investors and industry players to Uganda’s diverse tourism opportunities. The PAOTE 2026 is slated to take place from May 21-23rd at the Luxurious Speke Resort Munyonyo.

    From strategic partnerships and expert insights to culture, hospitality and unique travel experiences, POATE 2026 showcases why Uganda remains the true Pearl of Africa.

    The Uganda Tourism Board and the Ministry of Tourism, Wildlife and Antiquities are making sure that everything is in place for the big event.

    #POATE2026 #ExploreUganda #VisitUganda

  • Ugandan Beauty & Diversity showcased at Travel & Adventure show in Los Angeles

    Ugandan Beauty & Diversity showcased at Travel & Adventure show in Los Angeles

    For over 3 days at the Travel and Adventure Show in Los Angeles, Uganda Tourism Board (UTB) joined the Uganda Embassy in Washington DC and several other Ugandan tour operators to showcase the beauty and diversity of Destination Uganda.

    The Uganda stand attracted strong interest from travel advisors, media, influencers and travellers keen to learn more about gorilla trekking, wildlife safaris and Uganda’s rich cultural experiences.

    The Ugandan Tourism team also had the opportunity to meet Phil Rosenthal (Netflix’s Somebody Feed Phil) to pitch Uganda as a potential filming destination, and Peter Greenberg, producer of the Hidden Uganda documentary, where they discussed the possibility of a screening in Washington DC to further spotlight destination Uganda.

    Uganda Tourism Board (UTB) CEO Ms Juliana Kagwa has set her goals on driving Uganda’s Tourism sector to another level to attract record tourists as a way of boosting Uganda’s Economy.

  • Juliana Kagwa helping position Uganda as a destination where nature, culture & opportunity thrive

    Juliana Kagwa helping position Uganda as a destination where nature, culture & opportunity thrive

    Meet Ms Juliana Kagwa, Chief Executive Officer (CEO) of the Uganda Tourism Board (UTB), whose leadership continues to shape how the world discovers the Pearl of Africa.

    Through vision, collaboration, and a commitment to sustainable tourism, she is helping position Uganda as a destination where nature, culture, and opportunity thrive.

    As part of the celebrations to mark International Women’s Day which was held yesterday, Uganda celebrates one of their own in her.

  • Uganda participates in South Asia Travel & Tourism Exchange

    Uganda participates in South Asia Travel & Tourism Exchange

    Uganda through Uganda Tourism Board (UTB) is participating in the South Asia Travel & Tourism Exchange (SATTE) 2026 at the Yashobhoomi Convention Centre in New Delhi, in collaboration with the Uganda High Commission in India, Uganda Airlines and the private sector partners.

    “Together, we are strengthening Uganda’s tourism diplomacy and positioning Uganda to capture the growing Indian outbound market. Through direct engagement with travel trade partners and promotion of the Entebbe–Mumbai route, we are advancing seamless connectivity and new commercial opportunities,” Ms Juliana Kagwa, CEO UTB.

    This unified presence reinforces Uganda Tourism Board’s commitment to expanding Uganda’s footprint in priority source markets.

  • Pictorial: Ekyooto Ha Mpango kicks off with a Royal tour

    Pictorial: Ekyooto Ha Mpango kicks off with a Royal tour

    Fort Portal: The Ekyooto Ha Mpango Festival has officially begun today in Fort Portal, running from September 10th to 13th, 2025. This four-day cultural celebration kicked off with a royal tour led by His Majesty Rukirabasaija Omukama Oyo Nyimba Kabamba Iguru Rukidi IV, accompanied by his sister, HRH Princess Ruth Nsemere Komuntale Akiiki, and their mother, Her Royal Majesty Queen Dr. Best Olimi Kemigisa Akiiki. Together, they took partners, friends, and well-wishers on a royal tour around the Tooro Kingdom.

    The first stop was the King Oyo Model Farm in Bugaaki Sub-county. This farm is not just a piece of land; it embodies His Majesty’s vision for a self-reliant and modern Tooro. Here, agriculture represents both heritage and the future. The farm seamlessly blends innovative techniques with traditional wisdom, showcasing how young people can embrace farming not only as a way of life but as a path to prosperity.

     

    As visitors walked through the fields, they could sense the rhythm of daily life, witnessing farmers tending to their crops and families nourishing their children from this fertile soil. His Majesty’s presence served as a reminder that true leadership involves stewardship.

    The tour continued to the Kiko Tea Plantation, a site that has historical significance dating back to the colonial era when tea was introduced to Tooro, thanks to the region’s cool, misty climate and volcanic soils.

    Today, Kiko, managed by Rwenzori Commodities Limited of the Madhvani Group, stands as one of Uganda’s largest and most successful tea estates. Guests inhaled the fresh, tea-scented air while observing workers skillfully plucking tender leaves that will journey from these hillsides to teacups around the world, illustrating how Tooro has become one of Uganda’s great agricultural treasures.
    Honored guests were treated to a delightful luncheon by Hon. Alex Ruhunda at his residence, setting a warm tone for the day. The evening culminated in a grand Presidential CEO Forum Dinner hosted by the King at Karuzika Palace, where over 500 CEOs gathered for a royal gala dinner, fostering connections among Uganda’s business leaders.

    The Ekyooto Ha Mpango Festival is proudly supported by key partners, including the Uganda Tourism Board, Pilsner Lager, Talent Africa Group, Plascon, Movit, MTN, NBS TV, PEPSI, the Ministry of Tourism, Wildlife and Antiquities of the Republic of Uganda, Uganda Wildlife Authority (UWA), Branny Nails Kampala, and the Microfinance Support Center (MSC). This festival not only celebrates the rich cultural heritage of Tooro but also aims to promote tourism and highlight the agricultural potential of the region.

  • Why you should not miss this year’s Ekyooto Ha Mpango Festival celebrating 30 years of King Oyo’s reign as Pilsner Lager injects UGX 150m

    Why you should not miss this year’s Ekyooto Ha Mpango Festival celebrating 30 years of King Oyo’s reign as Pilsner Lager injects UGX 150m

    In a momentous press conference held yesterday at His Majesty King Oyo Nyimba Kabamba Iguru Rukidi IV’s palace in Buziga, Kampala, two pivotal announcements were made that are set to illuminate the cultural landscape of the Tooro Kingdom. The Uganda Tourism Board (UTB), in partnership with the Tooro Kingdom, proudly appointed Her Royal Highness Princess Ruth Komuntale as the new Visit Uganda Tourism Ambassador.

    This esteemed role underscores Princess Komuntale’s dedication to showcasing Uganda as a premier tourism destination, particularly as the kingdom gears up for the highly anticipated Ekyooto Ha Mpango Festival from September 10th- 13, 2025, in Fort Portal Tourism City.

    Adding to the excitement, Pilsner Lager announced a generous contribution of UGX 150 million towards the celebrations of King Oyo’s 30th Coronation Anniversary. This announcement coincided with the warm welcome of Princess Ruth Komuntale, who has returned to Uganda for her brother’s Empango festivities on September 12th.

    The support from Pilsner Lager highlights a collaborative effort to honor the rich cultural heritage of the Tooro Kingdom and to elevate Uganda’s status as a vibrant tourism destination during this historic celebration.

    Princess Komuntale, currently residing in Texas, USA, expressed her enthusiasm for her new role, stating, “I applaud UTB’s leadership in positioning Uganda as the Pearl of Africa and for recognizing the role of our cultural institutions in this journey. Tooro has exciting milestones such as the Empango celebrations, and we would be honored to work with UTB to position these events as experiences that attract visitors to our kingdom. This homecoming is very special to me, not only because of the King’s 30th anniversary but also because I am here with my family to baptize my son in the land of my ancestors”

    UTB Chief Executive Officer, Ms. Juliana Kagwa, emphasized the significance of leveraging cultural heritage to market Uganda globally. “Princess Komuntale’s international presence will be instrumental in promoting Uganda to American audiences, particularly by highlighting our rich culture and natural attractions,” she noted.

    This appointment is part of UTB’s broader strategy to engage diaspora Ugandans and cultural icons in promoting tourism across key international markets.In a show of solidarity, Pilsner Lager reaffirmed its commitment to honoring the traditions of the Tooro Kingdom with its substantial contribution.

    Lillian Kansiime, a representative from Pilsner Lager, remarked, “Pilsner Lager is a champion of celebrating the people of Uganda and our shared heritage. We are proud to continue this partnership with Tooro Kingdom for two more years, and it is an honor to toast to Omukama Oyo and this kingdom’s enduring legacy.”

    Aly Allibhai, CEO of Talent Africa Group, expressed gratitude for the opportunity to partner with the kingdom, stating, “On behalf of Talent Africa Group, I would like to extend my deepest gratitude to His Majesty and the Tooro Kingdom for believing in us as the official event partner for this historic celebration. It is a true honor to work alongside the Kingdom to bring the vision of Ekyooto Ha Mpango to life.”

    The coronation celebrations will feature performances from renowned artists including Cindy Sanyu, Irene Hinda, Atwooki Richie, Muzamiru, Big Doug, Zaya Rossette, DJ Hash, and MC Droppa. The roadmap for the coronation festivities includes a series of exciting events leading up to the main festival, starting with the MTN Tooro Kingdom Amasaza Football Cup finals on September 7. The celebrations will continue with a Sports Gala on September 8, a Royal Baptism and Thanksgiving at St. John’s Cathedral on September 9, and the opening of the Tooro Business & Investment Expo on September 10.

    The President of Uganda will arrive on
    September 11 to officially open the Expo and preside over the cultural proceedings. The official Empango Celebrations will take place on September 12, culminating in the highly anticipated Ekyooto Ha Mpango Festival on September 13th.

    Ms Lillian Kansiime, the brand ambassador Pilsner Lager announced UGX 150m sponsorship for the event from the King’s beer

    Tooro Kingdom Prime Minister Calvin Rwomire Armstrong addressing the media said, “This is a historic moment for Tooro. As we celebrate His Majesty’s 30th Coronation Anniversary, we are proud to welcome back our beloved Princess Komuntale and entrust her with the role of Visit Uganda Tourism Ambassador. Tooro has always been a beacon of culture, unity, and beauty, truly the Jewel of the Pearl, and with this appointment, the world will get to see it through her eyes.”

    Aly Allibhai of Talent Africa Group, the Chief organizers of the event said revellers should expect top notch do

    The Ekyooto Ha Mpango Festival is proudly supported by key partners including the Uganda Tourism Board, Pilsner Lager, Talent Africa Group, Plascon, Movit, MTN, NBS TV, PEPSI, the Ministry of Tourism, Wildlife and Antiquities of the Republic of Uganda, Uganda Wildlife Authority (UWA), Branny Nails Kampala, and the Microfinance Support Center (MSC).

  • Uganda gears up for Rhino Naming Ceremony

    Uganda gears up for Rhino Naming Ceremony

    As Uganda gears up for the Rhino Naming Ceremony, the British High Commissioner, Ms Lisa Chesney joined the Chief Executive Officer of Uganda Tourism Board (UTB), Ms Juliana Kagwa and the Executive Director of Uganda Wildlife Authority Dr. James Musinguzi for a high-level visit to Ziwa Rhino Sanctuary.

    The delegation was taken through the impressive progress in Rhino breeding, habitat protection, anti-poaching measures, and community engagement initiatives. This visit highlights the growing international support for Uganda’s conservation agenda and the importance of collaborative efforts in protecting the country’s only wild rhino population.

    The Rhino Naming Ceremony will not only symbolically name Rhinos but also raise awareness, mobilize conservation financing, and foster national and international commitment to wildlife protection.

    Together, we are securing the future of Uganda’s Rhinos and positioning Uganda as a leading destination for sustainable tourism.

  • Photos: Pearl of Africa Tourism Expo ends on a high with Grand Festival!!

    Photos: Pearl of Africa Tourism Expo ends on a high with Grand Festival!!

    After three days filled with various conferences, exhibitions, and showcases, the 9th edition of the Pearl of Africa Tourism Expo concluded on Saturday with a vibrant music and cultural festival at the Lakeside Gardens, Speke Resort Munyonyo, marking a grand climax to the event that commenced on May 21, 2025, and wrapped up on May 24, 2025.

    The festival, organized by the Ministry of Wildlife and Antiquities, was headlined by the singing trio Jackie Chandiru, Lillian Mbabazi, and Cindy Sanyu from Blu *3, Renowned ‘Binyanyanya’ DJ Suuna Ben, Winnie Nwagi, comedy duo Madrat and Chiko, Aliddeki Brian, Abeeka Band, Crane Performers, DJ Tony, and Alpha Otim.

    Salvado Idringi, Adele Kiele, and Sheilla Gashumba were the hosts during the festival.
    The activities started with a boating regatta experience at Lake Victoria for some guests before DJ Tony kicked off the day with deejay mixes that took the audience to the first performance from the Crane Performers. Their showcase delved into the different Ugandan cultures exhibited in dance and music.

    Brian Aliddeki’s distinctive musical style, blending traditional Ugandan rhythms, melodies with contemporary sounds, especially on songs like Empaako Ya Niwooha, Akasilikiro, and Njagala Nkwagale, excited mostly the foreigners in attendance.

    At 6 pm, Abeeka Band took to the stage, and their 45-minute performances didn’t seem enough for the crowd, who sang along to every cover that the band did. Their set was so good that they returned to play for an extra five minutes as requested by Salvador and the audience.
    Madrat and Chiko came next, with skits centered on their travels in Uganda and abroad. They did so well that they left the audience roaring with laughter.

    IGC, a pioneering Ugandan fashion label co-founded by Katende Godfrey, was the official fashion curator for the expo, and during the closing ceremony, they showcased a unique perspective focusing on sustainability and heritage.
    This showcase presented original outfits that reimagine Lubugo (barkcloth), tracing its evolution from traditional fabric to modern fashion.

    Regarded as the pioneer of Acholitronix – a mixture of electronic music and Acholi traditional instruments, Otim Alpha tapped into a new audience, and his traditional Acholi ‘Larakaraka’ music excited some people in the crowd, especially those who are familiar with that language.

    Winnie Nwagi’s set brought people close to the stage, and she put up a splendid performance with songs like Gyangu, chekecha, matala, musawo, magic, okubye nyo, fire dancer, Amaaso with Vinka, Malaika, and Batuleke.

    “I have hosted events before, but last night I was in awe … during the day, we had a lot of classy people .. you know the wareva type, at night during Suuna set .. all I saw was kubakubakubakuba .. I got goosebumps .. never seen anything like that … this man is who he says he is .. I’ve allowed,” Salvado tweeted after Suuna Ben’s set.

    Suuna Ben’s session didn’t last more than 40 minutes, but it left everyone, including the bazungus, looking like they were possessed.
    Shortly after his performance, BLU *3 took it away, reminding the audience with their throwback songs like Nsanyuka Nawe, Hitaji, Mutima Gwange, Where You Are, and Sanyu Lyange, among others.

    The Pearl of Africa Tourism Expo (POATE) is an annual event showcasing Uganda’s unique attractions, promoting the country as a prime destination for tourism investment, partnerships, and cultural exploration.
    This concept brings together tourism operators, travel agents, hospitality stakeholders, and investors from around the world, creating a platform to promote Uganda’s brand as “The Pearl of Africa.

    The pearl of Africa tourism expo was sponsored by the Ministry of Tourism, Wildlife and Antiquities, Uganda Tourism Board, Uganda Wildlife Authority, Skills Excel, Uganda Tourism Association, Uganda Wildlife Research and Training Institute, Uganda Waragi, IGC (Official Fashion Curator), Talent Africa Group, Uganda Airlines, KCCA, PSFU, UN Global Pulse, Lemala Wild Waters, Speke Resort Convention Center and was organized by Talent Africa Group, Uganda’s leading 360 events Management Company.