Heineken Ignites Regional Market With UEFA Champions League Experience
Based on last year’s success, international premium beer brand Heineken has for the second year running launched an exciting consumer tournament in Uganda targeted at football fans.Through the Heineken Foosball Tournament, Heineken will be giving its consumers and football fans the ultimate UEFA Champions League experience, tapping into the competitiveness amongst friends and providing an opportunity for Ugandans to demonstrate their skills through the exciting game of foosball.The tournament will be held in various premium nightlife spots across the country. During the tournament nights, teams of two will compete to represent ‘their’ outlets, with the winning teams playing in the national finals on 03rd May, 2014 against teams from other bars and clubs.
Updates can be found on www.facebook.com/Heineken and Twitter @Heineken_UGThe tournament winners will be flown to the legendary island of Ibiza in Spain to experience the ultimate Heineken live screening of the UEFA Champions League finals, where prize winners and VIPs from across the world will come together to celebrate a night of exhilarating football at this world-class Heineken experience.Speaking during the launch of the campaign, Heineken East Africa General Manager Mr. Koen Morshuis commented: “Heineken is for the second year running launching this exciting foosball tournament. We aim to create exciting UEFA Champions League experiences for our consumers by engaging them in a way only Heineken can do. The Heineken Foosball Tournament aims at challenging our consumers to demonstrate their skills and talent.”Foosball is a game played all over the world, often in bars, whose history dates back to 1923. In the game opponents stand on either side of a table fitted with miniature footballers, goals and a ball, and attempt to score goals. The aim of the game is to score as many goals as possible within a given time frame by moving the bars on which the miniature footballers are fitted to strike the ball into the opponent’s “net.” The winner is determined when one team scores a predetermined number of goals.During the Heineken Foosball Tournament, consumer activations at selected premium nightlife spots will run to reward Heineken® consumers and give football fans the opportunity to win exclusive Heineken® UEFA Champions League merchandise.The Heineken brand, which bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
“As some of you may already know, we are very excited to have extended our partnership with club football’s most prestigious league, the UEFA Champions League, which we will now be sponsoring until 2018”, said Juliana, Heineken country manager Uganda.