Fresh Dairy rewards loyal consumers in ongoing ‘Fresh Dairy Egabudde’ promotion

Fresh Dairy rewards loyal consumers in ongoing ‘Fresh Dairy Egabudde’ promotion

Kampala: In a bid to thank our loyal consumers for votingFresh Dairy flavoured yoghurt to win the Peoples Choice Award 2019, Fresh Dairy has launched a one-month-long social media promotion dubbed ‘Fresh Dairy Egabudde’.

Through this promotion, Fresh Dairy is rewarding loyal consumers with Fresh Dairy goodies to include flavoured yoghurt, Brookside fruit yoghurt for simply correctly answering a series of Trivia questions running across all Fresh Dairy’s social media pages. This week’s winners are: Bukenya Elijah, Vivian Nankya, Amutuhaire Moses, Berverly T Andre and Grace Abalo.

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Fresh Dairy flavoured yoghurt was voted by both consumers and traders for being the yoghurt brand that satisfies their desires, is most stocked by traders and is traditionally liked by people of the respective regions where the national wide survey by Muyz Plus Advertising International was conducted.

Vincent Omoth, Marketing Manager Brookside Limited said, ‘Fresh Dairy Flavoured yoghurt is popular for its thickness, creaminess, aroma, flavours and natural taste. Winning the 2019 People’s Choice Award – Yoghurt Category, re-emphasizes the very reasons why Fresh Dairy flavoured yoghurt is popular. Through the ongoingFresh Dairy Egabudde’ promotion, we are giving back to our loyal consumers for supporting us and we therefore encourage families, friends and individuals to take part to win Fresh Dairy goodies.’

Last year, Fresh Dairy flavoured yoghurt was re-branded as part of our strategy to satisfy the constantly changing consumer needs while increasing our market share locally and regionally. Currently, Fresh Dairy’s flavoured yoghurt comes in five flavours to include Strawberry, Vanilla, Mango, Plain and Mixed Berries and is packed in various sizes ranging from 450g, 250g, 150g to 100g cups and 400g Pouches, added Omoth.

Fresh Dairy Flavoured yoghurt is processed and packed using a fully automated new yoghurt plant, which uses advanced IML technology to enhance the product’s security features to curb counterfeits.

Omoth concluded by noting that all the milk used in Fresh Dairy’s flavoured yoghurt is sourced from over 30,000 small and large scale farmers in Uganda. Fresh Dairy flavoured yoghurt can be bought from shops, duukas, kiosks and supermarkets nearest to the consumers countrywide.

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