Uganda Tourism Board (UTB) CEO Ms Juliana Kagwa has said every Ugandan is an ambassador for our home regarding promoting tourism in our mother land. She said this while being hosted on The Ugandan Podcast to talk about tourism.

UTB CEO; Juliana Kagwa

“Every Ugandan is an ambassador for our home. Thanks to #TheUgandanPodcast for hosting me to talk about all things tourism; our aspirations as a destination, POATE 2026 and the power of tourism as an engine for national growth. Additionally why your role – yes, yours! – matters in this journey among other things,” Juliana Kagwa posted on her X.

During the interview, she shared on how tourism can drive economic growth, and why every Ugandan has a role to play in shaping the industry.

The conversation also explores the shift from tourism as a leisure activity to a powerful economic engine, one that can create jobs, attract investment, and contribute to Uganda’s journey toward middle-income status.

For the full interview, click on this Link: youtube.com/watch?v=M-0q9L