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Tag: Juliana Kagwa

  • Tourism boss Juliana Kagwa hails two new Uganda Airlines flights

    Tourism boss Juliana Kagwa hails two new Uganda Airlines flights

    Uganda Tourism Board-UTB CEO Juliana Kagwa has hailed the two new flights to Kigali and Accra launched by Uganda Airlines today.

    To Ms Juliana Kagwa; For tourism, every new air route is a bridge between people, cultures, businesses and opportunities.

    “Today our national carrier, Uganda Airlines launched two new direct flights to Accra and Kigali. Two strategic gateways that strengthen Uganda’s connection to West Africa and enhance mobility within East Africa.

    The future of our sector will not only be driven by overseas travelers, it will increasingly be shaped by Africans choosing to explore our motherland,” Juliana Kagwa said.

    “The direct flights allow for shorter travel times making simple pleasures like impromptu weekend getaways a reality. Business travel for investors within or outside of our sector will now be arranged at the drop of a hat. Regional conferences become more attractive. Families reconnect more often. Tour operators can confidently develop multi-country itineraries that combine experiences across East and West Africa, giving high-value travelers reason to spend more time and more resources … on the continent. We look forward to all our value chain players taking full advantage of the new routes. Hongera Uganda Airlines, onwards and upwards,” Ms Juliana Kagwa added.

  • UTB boss Juliana Kagwa hails activities at Emburara Farm Lodge

    UTB boss Juliana Kagwa hails activities at Emburara Farm Lodge

    The Uganda Tourism Board (UTB) CEO Ms Juliana Kagwa together with Ministry of Tourism Officials have hailed the tourism activities taking place at Emburara Farm Lodge in Mbarara. Ms Juliana Kagwa alongside Ministry of Tourism Officials today had the pleasure of joining the Miss Tourism Ankole Queens for an authentic Ankole farm walkabout.

    “The traditions here, from grooming to milking the cows in the wee hours of the morning, carry generations of knowledge, identity and pride. Culture is at the heart of our tourism offering. Every kingdom …community ….dialect, dance, meal and tradition adds another chapter to the story of the Pearl of Africa. The correlation between preservation of our heritage and a thriving tourism sector has been proven by many a destination. So, whether you play a direct role in the tourism value chain or not, you can still contribute to preserving these assets by visiting and sharing content from our culture and heritage experiences. #ExploreUganda,” Ms Juliana Kagwa said.

    Ms Juliana Kagwa led demonstrating how the Ankole Longhorned cattle are milked as well as participating in other activities like milk preservation, how items used in the day today pastoral lifestyle are cleaned and preserved, the symbolic power of these cows and how we can position them as a unique tourism product.

    Positioning and promoting the unique Ankole Longhorned Cattle is one of the agendas by Ministry of Tourism to showcasing the symbolic significance of these prestigious and beautiful cows.

  • ‘We must move from policy to practice if we are to truly uplift women in the tourism sector’ says UTB boss Juliana Kagwa

    ‘We must move from policy to practice if we are to truly uplift women in the tourism sector’ says UTB boss Juliana Kagwa

    Uganda Tourism Board (UTB) Chief Executive Officer (CEO) Ms Juliana Kagwa speaking at 2nd Regional Women in Tourism Congress in Zimbabwe appealed to fellow leaders in the tourism sector to be deliberate about moving from policy to practice if they are to truly uplift women in the sector.

    Uganda Tourism Board CEO, Ms Juliana Kagwa

    She said in Uganda, tourism impacts more than 1.5 million people indirectly and close to 700,000 directly. It is interesting that 68% of this workforce is female.

    However she said the challenge is that many women remain in lower-income roles.

    “It was an honor to speak at the 2nd Regional Women in Tourism Congress hosted by the UN Zimbabwe. I appealed to fellow leaders in the sector to be deliberate about moving from policy to practice if we are to truly uplift women in the sector. As we commemorate the International Labour Day, may we be deliberate about funding women, promoting them and backing their enterprises/businesses. We must open doors for women deliberately,” Juliana Kagwa said.

  • All is set for the Pearl of Africa Tourism Expo 2026

    All is set for the Pearl of Africa Tourism Expo 2026

    With three weeks to go, Uganda is ready to welcome the world to the Pearl of Africa Tourism Expo 2026 (#POATE2026) a premier tourism and business platform connecting global buyers, investors and industry players to Uganda’s diverse tourism opportunities. The PAOTE 2026 is slated to take place from May 21-23rd at the Luxurious Speke Resort Munyonyo.

    From strategic partnerships and expert insights to culture, hospitality and unique travel experiences, POATE 2026 showcases why Uganda remains the true Pearl of Africa.

    The Uganda Tourism Board and the Ministry of Tourism, Wildlife and Antiquities are making sure that everything is in place for the big event.

    #POATE2026 #ExploreUganda #VisitUganda

  • UTB CEO Juliana Kagwa thrilled by Global star’s visit to Uganda, urges more to come

    UTB CEO Juliana Kagwa thrilled by Global star’s visit to Uganda, urges more to come

    Uganda Tourism Board (UTB) Chief Executive Officer (CEO), Ms Juliana Kagwa has said that she is thrilled by see global stars coming to visit the Pearl of Africa.

    Posting on her Social media platform, Julian said she is thrilled to see global stars like Maisie Williams visit the Pearl of Africa.

    UTB CEO; Juliana Kagwa

    Her journey to Bwindi Impenetrable National Park perfectly captures why Destination Uganda is, in her own words, the “Gold Standard” for ethical wildlife tourism.

    “From rare sightings to life-changing connections, this is conservation in action. To East Africans and the rest of the world, the gorillas are waiting. #ExploreUganda now. A girl appreciated our conservation efforts,” Juliana Kagwa said.

  • Every Ugandan is an ambassador for our home regarding Tourism says UTB CEO Juliana Kagwa

    Every Ugandan is an ambassador for our home regarding Tourism says UTB CEO Juliana Kagwa

    Uganda Tourism Board (UTB) CEO Ms Juliana Kagwa has said every Ugandan is an ambassador for our home regarding promoting tourism in our mother land. She said this while being hosted on The Ugandan Podcast to talk about tourism.

    UTB CEO; Juliana Kagwa

    “Every Ugandan is an ambassador for our home. Thanks to #TheUgandanPodcast for hosting me to talk about all things tourism; our aspirations as a destination, POATE 2026 and the power of tourism as an engine for national growth. Additionally why your role – yes, yours! – matters in this journey among other things,” Juliana Kagwa posted on her X.

    During the interview, she shared on how tourism can drive economic growth, and why every Ugandan has a role to play in shaping the industry.

    The conversation also explores the shift from tourism as a leisure activity to a powerful economic engine, one that can create jobs, attract investment, and contribute to Uganda’s journey toward middle-income status.

    For the full interview, click on this Link: youtube.com/watch?v=M-0q9L…

  • Uganda Tourism Board opens POATE 2026 registration

    Uganda Tourism Board opens POATE 2026 registration

    The Uganda Tourism Board (UTB) has opened registration for participation in the Pearl of Africa Tourism Expo (PAOTE) 2026. The event is slated to start from 21st –23rd May 2026 at Speke Resort Munyonyo.

    Ignite your wanderlust, and your next big opportunity, don’t miss this opportunity.

    From wildlife and conservation to innovation and investment, POATE2026 brings together the people, products, and partnerships shaping Uganda’s tourism future. Uganda Tourism Board (UTB) CEO Ms Juliana Kagwa has called on the relevant companies to come in big numbers and showcase Uganda’s Tourism beauty to the world.

    Register now: www.poate.co.ug

    UTB CEO Juliana Kagwa
  • Uganda Tourism Board boss flags Off Little Miss Uganda for Little Mister and Miss Africa in Nairobi, wishes them the best

    Uganda Tourism Board boss flags Off Little Miss Uganda for Little Mister and Miss Africa in Nairobi, wishes them the best

    Uganda Tourism Board Chief Executive Officer (CEO), Ms Juliana Kagwa, encouraged six young ambassadors, Serena, Ariella, Bridget, Babirye, Primrose, and Tracy, to represent Uganda proudly at the Little Mister and Miss Africa competition in Nairobi. “You are not just queens; you are ambassadors,” she emphasized.

    While flagging them off for the competition at Kampala Sheraton Hotel, Ms Juliana advised them to showcase Uganda’s beauty, from its mountains and primates to its lakes and the warmth of its people.

    The reigning Little Miss Uganda, Serena Abigail Makumbi, expressed her excitement about representing Uganda and making new friends.

    Little Miss Uganda aims to empower the next generation, shaping not only individuals but the future of tourism and culture in Uganda. With its rich wildlife and cultural heritage, Uganda stands out as an attractive destination for family travel.

    “Wishing our little queens all the best in Nairobi. Go forth and shine. Don’t forget to tell the world about our mountains, our primates, our 165 freshwater lakes, and the warmth of our people. To Serena, Ariella, Bridget, Babirye, Primrose, and Tracy; when you stand on that big stage in Nairobi, remember you are not just representing a pageant. You are our Ambassadors. You are representing over 45 million Ugandans,” Ms Juliana Kagwa said.

  • UTB CEO Juliana Kagwa hails UWA leadership on translocating of Rhinos to Kidepo Valley National Park

    UTB CEO Juliana Kagwa hails UWA leadership on translocating of Rhinos to Kidepo Valley National Park

    The Chief Executive Officer (CEO) of Uganda Tourism Board (UTB), Ms Juliana Kagwa, has hailed the leadership of Uganda Wildlife Authority (UWA) and congratulated them on the successful translocation of Rhinos to Kidepo Valley National Park.

    She said the translocation is not a conservation milestone but also a powerful restoration of Uganda’s natural story.

    The Uganda Wildlife Authority (UWA) recently translocated two rhinos to the above park as part of a carefully managed plan to reintroduce eight rhinos back into the wild.


    “Warm congratulations to the team at Uganda Wildlife Authority (UWA) under the leadership of Dr. James Musinguzi, on successfully translocating Rhinos to Kidepo Valley National Park. The translocation of the first two rhinos – part of a carefully managed plan to reintroduce eight into the wild – is not just a conservation milestone. It is a powerful restoration of Uganda’s natural story, a reminder of what is possible when vision meets commitment. As stakeholders in tourism, we celebrate this bold step toward enriching our wildlife offering and strengthening Uganda’s position as a destination of choice. Uganda’s tourism is rising and this is what progress looks like. #ExploreUganda,” Juliana Kagwa said.

    Ms Juliana Kagwa
  • Ugandan Beauty & Diversity showcased at Travel & Adventure show in Los Angeles

    Ugandan Beauty & Diversity showcased at Travel & Adventure show in Los Angeles

    For over 3 days at the Travel and Adventure Show in Los Angeles, Uganda Tourism Board (UTB) joined the Uganda Embassy in Washington DC and several other Ugandan tour operators to showcase the beauty and diversity of Destination Uganda.

    The Uganda stand attracted strong interest from travel advisors, media, influencers and travellers keen to learn more about gorilla trekking, wildlife safaris and Uganda’s rich cultural experiences.

    The Ugandan Tourism team also had the opportunity to meet Phil Rosenthal (Netflix’s Somebody Feed Phil) to pitch Uganda as a potential filming destination, and Peter Greenberg, producer of the Hidden Uganda documentary, where they discussed the possibility of a screening in Washington DC to further spotlight destination Uganda.

    Uganda Tourism Board (UTB) CEO Ms Juliana Kagwa has set her goals on driving Uganda’s Tourism sector to another level to attract record tourists as a way of boosting Uganda’s Economy.