Uganda Tourism Board (UTB) CEO, Ms Juliana Kagwa, has said Uganda is richly endowed, but our story is still under-told.
She said as Ugandans, we must take ownership of telling it ourselves because no one else will do it for us.
“As Ugandans, we have a collective responsibility to position our country on the global stage by making her visible, searchable, and competitive if we are to rank among the world’s top tourism destinations and realise the aspirations of Vision 2040,” Juliana Kagwa, CEO, Uganda Tourism Board said.
