Tokyo Africa Collection is the fashion show established in 2016 in Japan to promote Africa in Japan by bringing not-well known attractive African aspects with unprecedented branding to make the show attractive and “cool event to go” for young Japanese generation who are not interested in Africa. Tokyo Africa Collection is the name of fashion show and its management body in Japan.
Since 2016, Tokyo Africa Collection has had more than 1000 audience in the shows while collaborating with the other fashion shows and events which include Global Festa hosted by the Ministry of Foreign Affairs in Japan. Tokyo Africa Collection 2016 was certified as official TICAD VI side event and the following shows are supported and endorsed by JICA Tokyo and the number of embassies of African counties in Japan with substantial media coverage and sponsorship from various Japanese companies.
Tokyo Africa Collection 2019
To achieve the vision of Tokyo Africa Collection to promote the prominent business enterprises and brands from Africa in Japan, Tokyo Africa Collection will collaborate with Kigali International Fashion Week of Rwanda in its annual show Tokyo Africa Collection 2019 to showcase Rwandan and African fashion designers’ cutting-edge works in Tokyo for the first time in the history. We believe this will change the Japanese people’s perception toward Rwanda and Africa from negative and poor to positive and cool.
This will lead to the more investment and more visitors from Japan to Rwanda and Africa, with growing opportunities for Rwandan and African companies, brands, and models to expand their business and career in Japan and Asia market. The long-term goal of this collaboration includes the establishment of fashion school in Kigali to provide young generations in East Africa an opportunity to have prominent career internationally.
Tokyo Africa Collection 2019
Dates: 31st August 2019 16:00-18:00 (main show)*
Venue: Tokyo, Japan
Organizer: Tokyo Africa Collection
Partnership: Kigali International Fashion Week
*Date and time are subject to change. We will also have side show and after party on Day 2.
Leo Sugo, President of Tokyo Africa Collection
Since my visit to Rwanda on February 2018, I started to have a discussion with John to bring quality brands in Africa to Japan. I am pleased to have this partnership with Kigali International Fashion Week finally. Kigali international Fashion Week is the most growing fashion show in East Africa and they are going to even host renown British designer Julian McDonald in coming Kigali Fashion Week 2019 in Rwanda.
I wish to have a sustainable partnership with Kigali International Fashion Week to showcase and promote unknown but good African brands in Japan and Asia to achieve the vision and mission of Tokyo Africa Collection. We also seek to have solid partnership with 7th Tokyo International Conference of African Development (TICAD 7) scheduled to held in Yokohama, Japan this year.
John Bunyeshuli, CEO Kigali International Fashion Week
The Commonwealth Fashion Council in London is more and willing to support our initiative. They are ready to connect us to prominent fashion institutions in various Commonwealth countries and also ready to partner with us in hosting the first ever Commonwealth Africa fashion week in Africa. Will start with a pre show 2019 in Kigali in preparation for the main shows for 2020.
I hope the long term partnership with Tokyo Africa Collection eventually lead to establish a regional fashion school in Kigali, to promote our creative industry in Rwanda by networking with other international fashion houses, and to establish viable networks both with modeling agencies and fashion designers ..which will help in having our local designers and models reach international heights working on a global platform.
We are going to invite the following designers. All of them have histories of participation in various fashion weeks in Ethiopia, Kenya, Rwanda, Uganda, Burundi, and Tanzania.
Doreen Umwali (Rwanda)
( D’zoya Kreationz
Rwandan designer based in Kigali, making ready to wear clothes for both male and female using the high quality Kitenge fabric.
Her brand D’zoya Kreationz was established in January 2016 and registered with RDB.
Sandrine Murorunkwere (Rwanda)
( Sahorn Design)
Rwandan designer based in Germany. Her brand are in 3 Categories: Men, Women and Children. These are made in Rwanda and she sell them worldwide. She showcased her collections in the Kigali International Fashion Week in Europe.
Degracious Adroni (Uganda)
Ugandan designer based in the UK. He runs two different designs. One is HYVE WEAR which is a street fashion and urban style and other is Gradious Clothing Co which is culture making sexy and extraordinary clothing to fit.
Karen Uwera (Rwanda)
She started her career as fashion designer in Kampala in 2008 and then moved to Rwanda, re-establishing her brand KARSSH Collections in 2015. She is renowned for her sharp, simple designs with a feminine edge and considerate approach to wearable corporate and casual design.
Umurerwa Josette (Rwanda)
Rwandan young designer of women’s wear in Kigali. She participated in Kigali Fashion Week in 2017, collaborating with American entrepreneur. Her story was covered in various local media including the New Times and UMUSEKE.
While mainly using Japanese models in Tokyo Africa Collection, we invite the following models to promote Rwandan and African models in Japan.
Sissi Uwera Laetitia (Rwanda)
Bella Kanyange (Burundi)
Linka Kaneza (Rwanda).