The Catalyst is the First Product off New Pan-African Media Company, Of Importance Is Life Founded by Muthoni Maingi
Passionate about the power of the mobile phone and the Internet to change people’s lives meaningfully, Muthoni Maingi has founded a Pan-African media company, Of Importance is Life. The first product produced by the company is The Catalyst, a Pan-African comedy web talk show hosted by Muthoni Maingi. The Catalyst launched at an event held today (25th September 2020) at Metta, Nairobi. Each season of the show will have 12 episodes, interview exclusives, and deep cuts on YouTube, Instagram, TikTok, newsletter and a podcast. The series is created by Muthoni Maingi and written by Muthoni Maingi, Justine Wanda, Sheila Omondi and Ciku Waithaka.
Stretching across themes in politics, culture and entertainment, The Catalyst is space to connect, create stories for ourselves and by ourselves. This is a space where we get to know each other without having to explain ourselves. Space where you get a weekly roundup of hard-hitting, no-holds barred commentary on Africa and the African diaspora. It is the show you want on your calendar twice a month.
As countries continue to go in and out of lockdown, there’s a voracious appetite for good content. We’re depending more heavily on screens to inform and entertain us. In this environment, content is coming into its own, with media brands demonstrating a clearer understanding of how a well thought out content strategy can pay off for their brands.
Follow News By The Catalyst:
Instagram | YouTube | TikTok | Facebook |Twitter
News by The Catalyst’s Podcast is Available on: Apple Podcast, Soundcloud, Anchor, Spotify, RadioPublics, Soundcloud and PocketCast
The Catalyst Launch Event Photos: https://photos.app.goo.gl/tKSSC5epNhTfruAJ7
Few images from The Catalyst Launch with captions: https://drive.google.com/drive/u/2/folders/1Yfsdssy92K2PiuJye6srDr1yXleUHrfJ
Launch Event Video: https://drive.google.com/drive/u/1/folders/1PufwQAlyokMCh5Znt3bZ_QJDjI-erVa2