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Standard Chartered launches “2018 Standard Chartered Cup” campaign

Standard Chartered Bank Uganda has today launched the fourth edition of its “Road to Anfield” campaign. The 2018 Standard Chartered Cup was announced at a press conference held at Kampala Sheraton Hotel in Kampala.

The “Standard Chartered Cup – Road to Anfield” tournament is a 5-a-side football tournament for our clients. This year, the winner of Standard Chartered Cup will receive the much coveted an all-expenses-paid trip to the UK to watch Liverpool Football Club in action. The three-day itinerary will begin with a tour of the Reds’ iconic Anfield Stadium, followed by a training session at the LFC Academy with elite coaches and legends. It will culminate in the teams attending an LFC game.

The Cup provides a platform for the Bank to actively engage football fans. It is hinged on the Bank’s Liverpool FC sponsorship and is a great opportunity for Standard Chartered to reinforce its partnership with Liverpool FC and generate direct benefits to the businesses. This is the fourth time it is being held in Uganda, having been successfully launched in 2015.

There will be 40 teams for the Uganda Chapter of the SC Cup including corporate bodies, customers/clients, the media and staff. The tournament will take place on Saturday 21st April, 2018 at Mandela National Stadium. This year, there will no regional play-offs and Uganda’s winning team will fly directly to Anfield where they will receive a training session at the LFC Academy hosted by an LFC legend and watch the Liverpool game live at Anfield in August 2018.

While addressing journalists at a press conference, the Chief Executive Officer, Standard Chartered Bank, Mr. Albert R. Saltson, said that Liverpool FC is one of the world’s best known footballs clubs and Standard Chartered is proud to be associated with it.

“We are very excited to host the Standard Chartered Cup once again for our clients, staff and the media that relentlessly supports us. This tournament has proved to be both a team building and fun activity for the teams that participate. Last year saw a lot of competition amongst the teams that participated and it is going to be more exciting this year, considering the grand prize of the visit to Anfield, Liverpool’s Home.” Mr. Saltson said.

Mr. Edgar Watson, the CEO of the Federation of Uganda Football Association (FUFA) thanked Standard Chartered Bank for its support towards sports, and to football in particular.

“We are delighted that Standard Chartered Bank has decided to once again hold this tournament with intent to promote the game of football in Uganda. This truly testifies the tag line of Standard Chartered which is; Here for good, and will inspire and motivate the youth and all those that have a passion for the game.” Mr. Watson said.

The Head of Corporate Affairs, Brand and Marketing, Ms. Regina M. Mukiri thanked the teams that took part of the tournament last year and promised a bigger and better contest this year.

“Last year, the Century Bottling Company Limited team got an opportunity when they won the title as Uganda champions and travelled to Dar-es-Salaam in March to play against teams from Kenya and Tanzania. Even though they didn’t win, they will forever have bragging rights.

This year, the winning team will win a trophy, get a ‘Money Can’t Buy’ opportunity to travel to UK, visit and play on a Premier League pitch – Anfield as well as watch a Liverpool game live at Anfield. In 2016, the Cipla QCIL team enjoyed this same amazing experience when they won the Standard Chartered Cup that year.” Ms. Mukiri said.

Below are the important dates;

Wednesday 28th February 2018 – Team registration opens

Wednesday 28th March 2018 – Team registration closes

Wednesday 18th April 2018 – Team Draws press conference

Saturday 21st April 2018 – Tournament at Namboole stadium

August 2018 – Travel to UK

To participate, each team of 7 members (5 players and 2 substitutes) will pay a registration fee of Ugx 1,500,000. This payment will entitle every participant to a goodie bag with an assortment of LFC merchandise.

The proceeds from this campaign will be donated towards the Seeing is Believing (SiB) project, which is the Bank’s global initiative to help tackle avoidable blindness.

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