Multi-award winning Afro-pop group Sauti Sol, release a hot new single & full Emoji (lyric) video ‘Friendzone’, written and produced by Sauti Sol. The release is accompanied by a WhatsApp themed, conversation like, Emoji-only (lyric) video.
“Emoji texts are the new ‘means’ of communication and more specifically emotions like laughter, lust and love. We wanted to have fun with this concept seeing as the track we had needed visuals which best highlight these emotions as people nowadays communicate them. So we thought it was best to come up with such a video.” said Sauti Sol’s guitarist/producer, Polycarp.
We all know that nobody (especially men) like to be friend zoned and Sauti Sol makes that very clear in this song and video. Once in such a situation you will look for ways to maneuver your way out. Thus this song has a theme that every man can relate to and every lady can give testimony to.
SAUTI SOL- FRIENDZONE
Sauti Sol is a brand built on being unconventionally conventional, this track and the video are just another highlight of this. The emoji lyric video is the first of a three part video release for the song Friendzone.
Friendzone is a melange of vintage guitar riffs and African percussive rhythms coupled with new age synth sounds that blend greatly to give an international sonic appeal that will have every Sauti Sol fan who is stuck in the Friendzone, Emoji-ing their way out of it.
Crowned the Best Group in Africa at the MTV Africa Music Awards 2016 (MAMAs), African Muzik Magazine Awards 2016 (AFRIMMA) and SoundCity MVP Awards for the Best Group, Sauti Sol also won the most coveted MTV Europe Music Awards for Best African Act in 2014. They were the only East African acts to get a BET nomination in 2015 for Best International Act -Africa. Sauti Sol released their third studio album; Live and Die in Afrika in Nairobi to a very warm reception. They then embarked on a mega album tour of 21 cities across the world dubbed ‘Live and Die in Afrika Tour. Live and Die in Afrika album was named as Okay Africa’s Top 15 Albums of 2015. The group was also listed as Billboard Africa’s Most Promising Music Group, The Standard Newspaper’s 2016 Agenda Setters and DRUM Magazine’s East Africa’s 2015 Movers.
Sauti Sol recently released top collabos with Uganda’s Bebe Cool titled “Mbozi za Malwa” and “Love Again” by the best Lusophone artist, C4 Pedro from Angola titled respectively. They will be playing in Toronto in July 14th at the Africa All Star Music Fest alongside Stonebwoy and Tekno.
Click here to watch https://www.youtube.com/watch?v=ojvz49lSfM4
“Ladies and gentlemen, the wait is over! Behold the first ever Emoji Lyric Video by an African artist. https://youtu.be/d-4s2CLYyU4 … Watch and comment only in Emoji,” Sauti Sol posted.