Nairobi, Kenya: Nigerian award winning singer and songwriter Joeboy has released a new single “Focus” off his latest studio album- Something Between Beauty and Magic.
Focus has been doing well in East Africa since its release and is currently topping charts number 16 on Top 100 in Kenya, 2 on Top 100 in Nigeria, 5 on Top 100 Ghana and 11 on Top 100 Zibambwe.
Focus is about unreciprocated love that we all go through at some point in our lives. It encourages one to accept its totally okay to love someone who doesn’t love you back. The audio has been produced under Banku Music/Empawa Africa by MOG – John Kwesi Dosunmu-Mensah. Video was directed by Dammy Twitch of Polar Films.
This release comes hot on the heels of Joeboy’s first studio album – Something Between Beauty and Magic this was released early this month and has been receiving great reviews as a body of work to behold
Speaking about the album, Joeboy says “It has always been my resolve to spread good vibes through music and put a smile on people’s faces. Happiness in my opinion is looking into your lovers eyes, a child’s smile, laughter, memory of the first kiss, marriage to the one you love or ruining with the family members.” This album is all about love a perfect blend between beauty and magic, I hope anyone who gets to listen to it will experience the vibes and share it with others,”
The album has 14 tracks and a bonus documentary and is a collaboration of various producers on each song.
Joeboy is the first successful artiste to participate in Empawa Africa, the talent incubator and mentorship program founded by afropop superstar Mr. Eazi. With over 500 million streams across major platforms and a success story to boot, Joeboy has been featured on International media platforms-Rolling Stone, CNN, Complex, Pitchfork and Billboard among others.