By Ramadhan Kimbugwe
Global events pundit and tourism devotee Mary Ingabire has vowed to promote cultural tourism through this year’s Global Cultural Event that is slated for August 13th, at the Uganda Museum.
“My focus is to create and develop a cultural event to reflect the cultural diversity in Uganda and I believe this will ensure a lasting legacy through which we will be appreciated as Ugandans,” Ms. Mary Ingabire said during a tel-chat with Ramadhan Kimbugwe.
Ms. Mary Ingabire cited a gap with several opportunities and said Uganda needs to strategically market its diverse culture to create a distinctive brand on the African continent.
According to Ms. Mary Ingabire, the presence of vibrant tourism clusters across the country would enable people to understand tourism extensively and how it relates to industries such as the Arts industry. She called for all people to participate in this year’s Global Cultural Event as one of the core initiatives that will teach them to look beyond wildlife and hotels as a source of tourism revenue.
According to the 2015 Tourism Sector Performance Review, the contribution of tourism to Uganda’s GDP in 2015/16 rose to Shs 6.3Bn from Shs 5.6Bn in 2014/15 but the industry continues to grapple with poor infrastructure, inadequate marketing and limited information on tourist attractions. Ingabire argues that the Global Cultural Event seeks to bridge efforts that will address some of these challenges especially creating deserving awareness about the country’s rich heritage.