LG Electronics has launched a new brand shop in Kampala’s industrial Area that will see the consumer reach doubled in the country.
The 70,000 USD (257 million UGX) investment comes after LG successfully engaged the distributor Diamond Star who will be managing the store, bringing to three the total number of LG outlets in Uganda.
LG has also simultaneously opened a parallel service center in Kampala to cater to the rising number of consumers using LG products.
“We are responding to the rising demand of LG products in the Ugandan market. This expansion will improve the availability of our innovative products to our growing client base. We project that the new store will serve more than 200,000 new customers every month,” said Mr. Moses Marji, Marketing Director, East and Central Africa.
LG is a leading supplier of home electronics and appliances to the region and has stores in Kenya, Uganda, Tanzania, Ethiopia, Sudan, Zambia and Rwanda. Today’s launch brings LG’s retail store count in the Eastern African region to 98.
Four new stores were opened in the region in 2017. Additionally, the company will also refurbish and upgrade some of the major existing outlets to meet the global LG Electronics’ shop standards.
LG Electronics Managing Director in charge of East and Central Africa Janghoon Chung said the company is committed to delivering high quality products that bring convenience to the lives of consumers.
“At LG, quality is our priority and we take the time to make sure that our customers are satisfied with the products that they buy. This is also part of our contribution to the growth of Uganda’s economy by delivering outstanding value to customers every day,” said Mr Chung.
Some of LG’s headlining home appliances such as the LG TWIN Wash will first hit the Ugandan market through the new shop.
The TWIN Wash has the capacity to handle two separate loads simultaneously, allowing users to wash different types of clothes seamlessly.
The new brand shop will also stock LG’s new range of Super UHD TVs that use Nano Cell technology to deliver accurate colors and high picture quality even when viewed from wide angles.