Heineken Uganda has unveiled their latest brand in Uganda, Primus Lager Beer. The exciting brand is the latest addition to Heineken’s planned increase in their brand portfolio that will include alcoholic and non-alcoholic beverages. The giant brewery also plans on unveiling another premium brand at the start of next year.
Heineken will celebrate its launch with a series of exciting events. The first is a media only event that will be held in the coming months where the Heineken Uganda will unveil its now expanded product lineup featuring an offbeat and attention-grabbing collection of products in both cans and bottles starting from 330ml to the 500ML primus. The others include Desperados which is Tequila flavored.
Primus beer is a 5% ABV (Alcohol by Volume) lager that is brewed in 4 different countries in Central Africa. It is brewed in Democratic Republic of the Congo, Republic of the Congo, Burundi and Rwanda. It comes in a 500ML bottle and will retail at just 3,500 shillings across the country. The smooth beer is a favourite with individuals that respect hard work and good beer.
Nathan Akandanaho, National Sales Manager for Heineken Uganda, said, “As the mainstream beer segment continues to grow, and we continue to expand, it’s critical that we stand out by reinforcing our position with new brands. We have incorporated many key elements in the new portfolio line-up to cover the needs of all segments of our customers and this will help us achieve this goal. We are excited to hear what our consumers think about Primus Lager!”
Primus will be distributed by InterConnect Technologies throughout the Country.