Tag: Heineken

Photos: Heineken Uganda treats Football fans to exclusive UEFA Finals VIP Viewing Party

The VVIP Heineken® UCL Final Viewing Bash targeted football fans and Heineken® consumers in Uganda

Heineken® has had a long-standing partnership with UEFA Champions League and will remain one of the league’s principal sponsors until 2021

To help Uganda soccer fans get into the action of the Union of European Football Associations (UEFA) Champions League (UCL) 2018 Final, international premium beer brand Heineken® on Saturday hosted one of the biggest most premium VVIP experience in Kampala.

Over 5oo fans thronged Capital Radio Gardens in Kololo to enjoy the ultimate Heineken® live screening experience of the UEFA Champions League finals, where Liverpool Football and Real Madrid clashed for exclusive bragging rights, with Madrid emerging victors to lift the trophy.

Heineken Uganda Country Manager said this was a night to remember. “Heineken® aims to create exciting UEFA Champions League experiences for our consumers by engaging them in a way only Heineken® can do. For us at Heineken Uganda, tonight’s epic final is a way of treating you to what football lovers across the world are also experiencing watching the UEFA Finals in an epic way”

Heineken is the global sponsor of the UEFA Champions League, and for Uganda, the company decided to invite football fans, sports personalities & presenters together, to watch the UCL finals.

Kylie Wallbridge, Heineken East Africa General Manager added that the UEFA Champions League is a premium football event featuring quality players. “The best of the teams across Europe play in the Champions League. Heineken is also known very well across the world, it is best brewed and is also consumed by a lot of people. So, there is a connection between Heineken and the UEFA Champions League. This year, we were telling our consumers not to just to watch the league, but to prepare to #ShareTheDrama, and explore the opportunities that come with the game.”

For the invited guests on the 26th of May, the stage was set to be even bigger and better than before and it was a night they will not be forgetting in a long time.

Basically, consumers did not just come out & watch Champions League, they also ‘shared the drama’ with friends and fans alike during an enthralling evening of fun, heat and passion.

During the Heineken® UCL Final viewing, activations will run to reward Heineken® consumers and give football fans the opportunity to win exclusive Heineken® UEFA Champions League merchandise.

At the end of the night, one lucky winner Badru who correctly predicted the night’s final scores walked away with a huge Heineken gift hamper.

May 29, 2018
Heineken Uganda re-ignites UEFA Champions League sponsorship

Premium beer brewers Heineken Uganda last evening hosted media to a UEFA Champions League launch party. The event was the the Fame Lounge where Heineken took the opportunity to unveil their newest brand-Amstel which also supports the Europa League.

Speaking at the launch, Nathan Akandwanaho the National Sales Manager said “We are happy to see the excitement the Heineken brands brings along with the UEFA champions league®. The great support and positive reactions we’ve received from both our customers and consumers encourage us to continue on the path we’ve set out. We’ll continue to deliver on our brand promise to surprise our consumers with world-class events like this UEFA launch this evening.”

The core focus of Heineken® activation of the sponsorship is to bring fans around the world high quality UEFA Champions League experiences.

The UEFA Champions League is the most prestigious club platform for international football stars and their clubs.

With over 150 million TV viewers watching live coverage of the UEFA Champions League in 220 countries and territories every match week, this premier sporting event has become global and fits perfectly with the Heineken® brand, which is enjoyed in almost every country in the world.

This year Heineken® announced the extension of its sponsorship of the UEFA Champions League for further years.

April 6, 2017
Heineken renews UEFA Champions League sponsorship

Heineken has announced that it has extended its current agreement with UEFA to sponsor the UEFA Champions League for a further three years.

The new agreement will see Heineken®, the world’s leading international premium beer brand, continue as an official partner of the world’s most prestigious club football competition until the end of the 2021 competition.

The partnership also includes the UEFA Super Cup 2018, 2019 and 2020. The partnership plays an important role in supporting the Heineken® brand’s business growth objectives across the world.

Heineken’s relationship with UEFA dates back to 1994, making it one of UEFA’s longest standing partners. The contract renewal encompasses LED Pitch boarding exposure as well as the rights to exclusive UEFA Champions League content, such as Back Stadium Tour and UEFA Champions League Trophy Tour, presented by Heineken®.

Heineken brand ambassadors at a previous champions league final

Hans Erik Tuijt, Global Sponsorship Director, Heineken, said: “HEINEKEN has enjoyed a long and successful partnership with UEFA for more than 20 years, and we look forward to continuing this. UEFA Champions League in an integral part of Heineken®’s marketing activities, from Sao Paolo to Shanghai. Our global ‘Champion the Match’ integrated campaign is live in over 100 markets this season. Through this, as well as our acclaimed UEFA Champions League Trophy Tour, we create engaging fan experiences that go beyond the 90 minutes of the match. This activity compliments our other long-standing partnership platforms; Formula One, Rugby World Cup and James Bond.”

Nathan Akandwanaho, Heineken Uganda National Sales Manager, said: “We are very pleased and thankful that Heineken has chosen to renew its partnership with the UEFA Champions League. We will be carrying out major activations in leading bars across Uganda on match nights. Our consumers will have a chance to get the UEFA feel right here as we champion the match”

Quick Facts

Heineken has been a UEFA partner since 1994

Heineken® will be bringing its sponsorship to over 220 countries via marketing and PR efforts.

Since 2007 the UCL Trophy Tour presented by Heineken® has visited over 35 countries in Africa, Asia, North and South America.

Following the new deal, Heineken® sponsorship is scheduled to run until the end of the 2020/2021 season.

February 2, 2017
Heineken Uganda adds “Primus” Lager to its growing brand portfolio

Heineken Uganda has unveiled their latest brand in Uganda, Primus Lager Beer. The exciting brand is the latest addition to Heineken’s planned increase in their brand portfolio that will include alcoholic and non-alcoholic beverages. The giant brewery also plans on unveiling another premium brand at the start of next year.

Steven Baryevuga- Heineken Uganda’s Public Relations Lead displays their new Primus Lager

Heineken will celebrate its launch with a series of exciting events. The first is a media only event that will be held in the coming months where the Heineken Uganda will unveil its now expanded product lineup featuring an offbeat and attention-grabbing collection of products in both cans and bottles starting from 330ml to the 500ML primus. The others include Desperados which is Tequila flavored.

Primus beer is a 5% ABV (Alcohol by Volume) lager that is brewed in 4 different countries in Central Africa. It is brewed in Democratic Republic of the Congo, Republic of the Congo, Burundi and Rwanda. It comes in a 500ML bottle and will retail at just 3,500 shillings across the country. The smooth beer is a favourite with individuals that respect hard work and good beer.

Nathan Akandanaho, National Sales Manager for Heineken Uganda, said, “As the mainstream beer segment continues to grow, and we continue to expand, it’s critical that we stand out by reinforcing our position with new brands. We have incorporated many key elements in the new portfolio line-up to cover the needs of all segments of our customers and this will help us achieve this goal. We are excited to hear what our consumers think about Primus Lager!”

Primus will be distributed by InterConnect Technologies throughout the Country.

November 16, 2016
Heineken announces Global Partnership with Formula One

The motorsport world is set for a thrilling experience as Heineken and Formula One Management (FOM) have announced a momentous partnership that will see Heineken® become a Global Partner of Formula 1® (F1®). This significant partnership will start this year at the newly renamed Formula 1 Gran Premio Heineken D’italia 2016, in Monza, and run for a multi-year term.

Gianluca Di Tondo, Senior Director Global Heineken® Brand at Heineken, said; “Formula One is bigger than a race. It is a global event. F1 represents a unique opportunity for Heineken to engage with existing and potential consumers in important growth markets. F1 delivers in three specific areas; strong commercial opportunities; expansion of our responsible drinking platform in new and innovative ways; and enabling skill transfers between F1 and our employees.”

This partnership complements Heineken® existing global platforms, enabling us to reach F1’s huge spectator numbers and 400 million unique television viewers every year. The hallmark of our long and successful relationships with UEFA Champions League, Rugby World Cup and the James Bond franchise is our passion to excite our consumers. We will be bringing this passion to Formula One.”

“Formula 1® is so much more than the race alone- it’s about the thrill, precision and excellence. As a global partner we want to ensure fans of Formula 1® in Uganda are not left out in this journey. With the massive Formula 1® fan base locally, we want to create ways that will encourage fans of the sport to enjoy the races and in the process make them feel as though they are part of the experience,” noted Heineken Uganda National Sales Manager Nathan Akandwanaho addressing staff at their Kampala offices.

Bernie Ecclestone, CEO of the Formula One group, said; “Heineken® is a premium international brand with a super reputation for first class marketing. I am very pleased to welcome them to the Formula One family and look forward to the scale and quality of their activation at and away from F1 Events. We are both in the innovation and enjoyment business and I hope that this is the start of a long and special relationship. When I have a beer, I have always been happy with a Heineken®”.

Central to the partnership will be a clearly articulated and compelling ‘responsibility’ message. The Formula 1® global platform will provide Heineken® with even greater opportunities, globally and locally, to drive positive change. Consumers will be left in no doubt that Heineken® and Formula 1® are both clear; “If You Drive, Never Drink”.

June 13, 2016
Heineken Alumni festival thrills Ugandans

Heineken Uganda last weekend hosted the first ever Alumni festival at the UMA show grounds in Lugogo. The event attracted over 20 participating schools including Budo, SMACK, Mengo, Kibuli, Nabisunsa, St. Lawrence Schools, Kabojja, Green Hill Academy among others.

Fun loving Ugandans enjoying the games

Kabojja walked away with the grand prize after winning total points in the day’s events that included dodge ball, Dool, Sack race, spoon egg race, 100 metres hurdles, musical chairs.

A sexy lady enjoying the day with Heineken

This is the first edition of the Alumni Festival events which are planned for every quarter with the next one being lined for May 2016.

It was a fun filled day on Saturday

Celebrities and media personalities including Gaetano Kaggwa, Salvador, Hellen Lukoma, Ruyonga, Cedric Babu, DJ Carol participated on behalf of their schools.

DJ of the day doing his stuff

The evening ended with a night long dance party with DJ Carol, MC Kasbaby spinning the discs for the happy revelers who were entitled to a free can of Heineken at the entrance.

The event was a colourful

It was a thrilling day as old school friends joined together to make it a fun day.

Some of the sexy ladies who graced the event

February 3, 2016
Heineken first ever Alumni festival for this weekend

Heineken Uganda will this weekend unveil the first ever Alumni Festival on 30th January 2016 at the UMA Show Grounds, Lugogo from 9am. There will fun, games and competition for who is king of the schools besides kawuna, dool, kwepena, sack race and many other memorable games. Come be part of the legendary Heineken experience as you enjoy an evening of fun with your school mates.

You will mingle with these Heineken ushers

Entrance fee is only 30,000/= and comes with a complimentary Heineken. There will also be performances from surprise artists like Ruyonga while DJ Carol will spin the disks plus an evening long dance party

January 29, 2016
Heineken premieres James Bond’s latest production ‘Spectre’ movie in Uganda

There was pomp and glamour at Acacia Mall’s Century Cinemax as Heineken Uganda launched the latest James Bond production ‘Spectre’ on Thursday. Put on your bow ties, drop your martini glasses and grab your Heineken beer – Bond is back.

The new Bond Movie, Spectre, has made a premiere around the world and Kampala is not being left behind. The premiere took place at Century Cinemax on 5th November through an invite only guest list.

Navio and a friend turned up for Heineken’s Spectre premiere

In a statement released to newsrooms, Heineken Uganda Country Sales Manager, Nathan Akandwanaho stated that, “The Bond man and Heineken signify similar kinds of things, in terms of being witty, being confident and being aspirational, so there’s a fantastic tie-in with Heineken and James Bond.’’

The cast and crew of the James Bond movie officially launched the film at the Royal Film in London on 26th October 2015. Critics have generally given positive reviews praising the films opening scene, action sequences and stunt work. British High Commissioner to Uganda Ms Alison Blackburne was the chief guest.

Heineken National Sales Manager Nathan Akandwanho gives his speech as British High Commissioner Alison Blackburne looks on

The Heineken® brand, which bears the founder’s family name -Heineken- is available in almost every country across the globe and is the world’s most valuable international premium beer brand.

Heineken®- James Bond Spectre film

The campaign builds on a 17 year partnership between Heineken® and the Bond franchise that spans seven Bond films, from Tomorrow Never Dies to Spectre.

Partnering with the Bond franchise enables Heineken create exciting and cutting-edge integrated global marketing campaigns that brings value to both the film and the Heineken® brand everywhere in the world.

Enjoy Heineken Responsibly

November 6, 2015
Heineken Uganda premieres the new James Bond Movie-Spectre in Kampala

As part of its integrated global Spectre campaign, Heineken Uganda will this Thursday 05th November premiere Spectre- the movie to Ugandan audiences at the Century Cinemax Cinema, Acacia mall from 5:30pm.

Spectre 007 will premiere in Kampala this Thursday

The movie which features Daniel Craig as James Bond is the latest in a series of sponsorship events commissioned by Heineken Uganda including the recently ended Rugby World Cup, UEFA Champions League, the Kampala City Bottle and now Spectre.

Heineken’s Spectre campaign is the brand’s largest global marketing platform of 2015. Spectre, the 24th James Bond adventure, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the U.K. on October 26 and in the U.S. on November 6, a day after the Kampala premiere on 05th November.

It will be a star studded event at Acacia Mall

The black tie only affair will have Heineken Uganda’s partners, consumers, friends and guests treated to a cocktail on the Acacia mall rooftop from 5pm before the movie screening at 8pm to 10:30pm before being treated to an after party at the same venue.

Heineken’s association with the James Bond film franchise dates back to 1997’s “Tomorrow Never Dies”, with Spectre being the seventh consecutive film in the partnership.

November 4, 2015
Men in tuxes, ladies in gowns: Royals and 007 cast give sparkle to world premiere of ‘Spectre’

Kampala set for the premiere next week

AFP

The new James Bond flick “Spectre” got a royal seal of approval at its world premiere Monday night.

Fans who lined the red carpet not only got to see Daniel Craig — resplendent in a dark tuxedo and earthy smile — and glamorous co-stars Lea Seydoux and Monica Bellucci, but could also catch a glimpse of Prince William, his wife Kate, and Prince Harry, still sporting a beard.

James Bond at the premiere of Spectre

All eyes were on Kate, the Duchess of Cambridge, who was among the last to arrive at the Royal Albert Hall before the film rolled. She chose a light blue Jenny Packham dress for the event.

The two princes wore tuxedos, which have been something of a Bond trademark since the days when Sean Connery played 007 for the first time in “Dr. No” in 1962. [adrotate banner=”3″]

The royals, who arrived in a Bentley, were greeted by director Sam Mendes and co-producers Barbara Broccoli and Michael G. Wilson. Craig, accompanied by his film star wife Rachel Weisz, patiently posed for dozens of selfies with adoring fans.

He told reporters he had “loved every minute” he’s spent as Bond and declined to answer questions about whether he would return for a fifth turn as the sexy, world-saving British agent.

The Duchess of Cambridge added a touch of glamour – if any were needed. She was clearly highly amused by something Daniel Craig said as she met the stars of the movie

Seydoux wore a shimmering gold backless gown for the night that marked her emergence as the latest in a long line of romantic interests for the suave British agent.

Bellucci, also a love interest in the film, wore a dark gown with a plunging neckline. Naomie Harris, reprising her role as loyal Miss Moneypenny, wore a low-cut full length orange dress to the premiere.

Rachel Weisz gave her husband a cheeky cuddle as they waited in line to meet the royal guests

They were joined by Christoph Waltz, the Academy Award winner recruited to play villain Franz Oberhauser, who challenges Bond in a series of exotic locales, and Ben Whishaw, who has an expanded role as the gadget master Q.

British critics have praised the film and Craig’s performance.

Spectre will premiere in Kampala on November 3rd at the Heineken sponsored event at Century Cinemax Acacia Mall.

October 29, 2015