Consumers of Uganda Breweries Limited (UBL) brand, Guinness have a reason to smile as they are set to win big with the brand. UBL has launched Guinness’ National Consumer Promotion dubbed, Get Booked, for consumers to win a trip to the UK to watch a live football match. The Guinness ‘GET BOOKED’ Campaign will see six lucky Ugandans travel to the United Kingdom to watch their favorite teams and players live in action.
Andrew Kabuura (L) helps an usher book a Guinness consumer during a Guinness Get Booked activation. Six lucky Ugandans will be flown to the UK courtesy of Guinness
To participate in the promotion, customers have to buy Guinness, check under the crown for a code and then send an SMS with the code to 6050 for a chance to win either instant airtime or enter the grand draw for a chance to win a trip to the UK. The more codes one sends, the higher their chances of winning. Up to UGX 800,000,000 worth of airtime will be won under the crown. There will be at least 8000 airtime winners every week for 18 weeks. Six lucky consumers will also get a chance to travel to the UK to watch a live match. [adrotate banner=”3″] There are also in bar activations ongoing in various bars where consumers found drinking Guinness from the magnificent ‘tower-serve’ by mystery referees will ‘Get Booked’ to win instant prizes.
“Get Booked is a fun replica of the ‘Red Card, Yellow Card’ football concept that will be brought to life in-bar by Guinness. The promotion will reward every consumer who buys Guinness,” Phoebe Nakabazzi, the Guinness Brand Manager explains. The promotion runs till December 2015 and is only open to Guinness consumers above the age of 18 countrywide.
The GET BOOKED promotion will also bring live football action closer to Ugandans through a partnership between Guinness and NBS Television – the only local English Premier League free to air broadcast station in the country. The monthly draws to pick winners of the trip to the UK will also be broadcast live on NBS television with the first draw scheduled for September 23, 2015.