Fresh Dairy Secondary School Games – 2019 season officially launched

Fresh Dairy Secondary School Games – 2019 season officially launched

Five Year Contract signed between Fresh Dairy and Uganda Secondary School Games worth 3.8 Billion Ushs

The 2019 Fresh Dairy Secondary School Games have today been officially launched and flagged off. General Secretary – Uganda Secondary Schools Sports Association Christopher Mugisha said, ‘The Games, also commonly known as ‘Ball Games 1’ will attract over 2500 secondary school students across the country who will compete in various disciplines.’ The disciplines to be competed in include:

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Marketing Manager Fresh Dairy – Vincent Omoth said, ‘Fresh Dairy signed a five year contract with Uganda Secondary Schools Sports Association worth 3 Billion, Eight Hundred Eighty-Five Million Uganda Shillings (3,885,000,000 Ushs) to boost sports in secondary schools across Uganda.


Omoth said, ‘As title sponsors of the ‘Fresh Dairy Secondary School Games’ as they are now called, we are humbled by the role we are playing in growing the stature of Uganda’s secondary schools games. Fresh Dairy’s sponsorship essentially serves to nurture the sporting talent of our youth while highlighting the need for health and nutrition using our products. Fresh Dairy believes in developing a complete individual in terms of Sports, Academia and Health.’

‘Fresh Dairy’s five year contract will go towards kitting every team with each player getting two sets of kits during the national finals, publicity, branding venues, activations in regions, and administrative costs including trophies, medals and certificates. We shall also mount a robust advertising and publicity campaign for the games across Uganda to heighten participation and interest in the games nationally,’ added Omoth.

Mr. Omoth added that as part of our CSR, Fresh Dairy invests in education through offering a scholarship program for talented players whose details will be announced during the course of the 2019 season.

Our products which are both healthy and nutritious include Fresh Milk, Flavoured milk, Long life or UHT milk, powdered milk, yoghurt, butter, ghee and cream, all coming in various sizes to suit varying customer preferences, Omoth noted.

Fresh Dairy pledges better facilitated secondary school games in Uganda this year, with an intention of improving them each year during its tenure with USSSA.

Guest of Honour – Ms. Grace Abalo, Senior Education officer in Physical Education and Sports, Ministry of Education and Sports applauded Fresh Dairy for the sponsorship towards supporting secondary school games in Uganda. She noted that talent development starts at the grassroots, and the games will go a long way in achieving that. She further added that the sponsorship is in line with a national policy which encourages working closely with stakeholders.’

(L) – Joseph Awino, General Manager Sales Fresh Dairy, (2L) – Vincent Omoth, Marketing Manager Fresh Dairy, (3L) – Grace Abalo, Senior Education Officer at Ministry of Education and Sports, (2R)- Justus Mugisha – Treasurer USSSA, (3R) – Christopher Mugisha, General Secretary USSSA hold up Jerseys to officially launch the Fresh Dairy Secondary School Games. Fresh Dairy signed a five year contract with Uganda Secondary Schools Sports Association worth 3.8 Billion to better secondary school sports in Uganda

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