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DHL Express launches e-commerce workshop in Uganda

Workshop aimed at educating businesses on how to increase their share of the trillion-dollar global e-commerce market

DHL Express, the world’s leading international express service provider, has organized an e-commerce workshop in Uganda. The workshop is one of the company’s initiatives to guide retailers and businesses as they access the booming global marketplace. DHL Express Uganda is aiming at training Ugandan companies ranging from start-ups to large enterprises. The workshop is aimed at advising them on how to enhance international e-commerce shipping capabilities and how to target internet-savvy buyers like millennials – 68% of whom are likely to choose a retailer based on delivery options offered.

DHL Express Uganda Country Manager Fatma Abubakar addresses partners and guests at the e-commerce workshop

“International e-commerce is growing at a remarkable pace, and we want our customers to grab their share of the market – that means adding value to their e-commerce proposition,” states Fatma Abubakar, Country Manager DHL Express Uganda. “Our customers’ success is closely tied to their buyers’ satisfaction with the delivery experience and the delivery options offered. DHL has developed services that both enhance the customer experience and that support web merchants as they access new markets. The workshop will showcase those services, from flexible delivery options for buyers to intelligent website analyses tailored to merchants.”

For companies looking to build flexibility into their networks and to take advantage of the overseas demand that arises – sometimes unexpectedly – with the launch of an e-commerce offering, international express logistics companies can provide global networks that make door-to-door access to overseas markets and a premium service offering possible. They also provide indirect benefits to e-commerce companies by providing additional brand credibility and trust, streamlining their logistics processes, and minimising financial risks by reducing the time spent by inventory in transit and ensuring full visibility on orders.

Guests are given a virtual tour of different DHL facilities at the workshop

We want to educate current customers and to convert potential international web merchants,” says Abubakar. “We’re convinced that cross-border e-commerce has a huge upside that many merchants – B2C and B2B – have not yet tapped. Our aim is to support web sellers as they go global and to stand as the international express provider of choice for e-commerce.”

The DHL Express Uganda Senior Management Team led by the Country Manager Fatma Abubakar

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