Guests pose for a photo besides one of the new campaign's visual elements

Coca-Cola Launches New “Taste the Feeling” Campaign to Maximize Enjoyment of Coca-Cola Beverages

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To Bring Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola Brand

Coca-Cola is pleased to announce that it is launching a new campaign “Taste the Feeling” to allow its consumers a continued celebration of their moments with Coca-Cola.

The new campaign celebrates the shared moments between Ugandans with Coca-Cola and brings Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola Brand.

Coca-Cola Uganda Brand Manager; Rodney Nzioka addresses guests during the  official launch of the Company's Taste the Feeling global campaign
Coca-Cola Uganda Brand Manager; Rodney Nzioka addresses guests during the official launch of the Company’s Taste the Feeling global campaign

Coca-Cola Uganda announced the launch of the “Taste the Feeling” campaign at Nile Village Hotel in Jinja, 2016 in the presence of influencers and guests from the entertainment sector.

Coca-Cola treated its guests to several outdoor activities which included horse riding during the launch of Taste the Feeling
Coca-Cola treated its guests to several outdoor activities which included horse riding during the launch of Taste the Feeling

“We know Ugandans have that unique moment they have when drinking ice cold Coca-Cola during holidays, birthdays, when eating a burger, hanging out with family and friends. This are all moments that have and evoke personal feelings of happiness and sharing and that is exactly what the “Taste the Feeling” campaign is all about – Ugandans and their special relationship with Coca-Cola,” said Rodney Nzioka, Brand Manager, Coca-Cola Uganda.

Guests at the event take part in one of the day's several activities which included flat water kayaking and horse riding
Guests at the event take part in one of the day’s several activities which included flat water kayaking and horse riding

As the “Taste the Feeling” campaign rolls out Coca-Cola will conduct different activations on the perfect serve of Coca-Cola, served at 3 degree centigrade, to allow Ugandans to continue to taste and enjoy their special moments to the maximum.

Guests pose for a photo besides one of the new campaign's visual elements
Guests pose for a photo besides one of the new campaign’s visual elements

“There is nothing quite like the taste of an ice-cold Coca-Cola”, said Nzioka. “The campaign creative was designed to celebrate the notion that the simple pleasure of drinking an ice cold Coca-Cola makes any moment more special. The universal moments and storytelling depicted in the campaign were created to resonate with our consumers globally,’ he concluded.

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