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Coca-Cola Beverages Africa Uganda Commits UGX150 Million to Marathon as MTN marks 20 years in Uganda

Coca-Cola Beverages Africa Uganda has today announced its sponsorship of the 2018 MTN Kampala Marathon through its brand, Rwenzori Pure Natural Mineral Water.

From inception, Rwenzori Pure Natural Mineral Water has sponsored the MTN prestigious annual marathon and we are very proud of this association.  

As part of the sponsorship, the beverages giant will handover UGX 75 million worth of water and UGX 75 million in cash. We shall also deploy 100 people to collect the plastic discarded during and after the run in continuation of their recycling efforts and efforts to remove used plastics from the environment, therefore limiting environmental hazards.

Speaking during the handover of the 2018 MTN marathon, CCBA`s Commercial Director Ivan Oboth said Coca-Cola is always proud to be part of a good cause and we are passionate about improving maternal health – this year`s marathon theme, both as a Company and at a personal level. This relationship shall continue for many years to come. Ivan Oboth, the Commercial Director at CCBA Uganda. In the true spirit of the partnership, three hundred employees will participate in the Marathon, he concluded.

On his part, Mr. Simon Kaheru, the Public Affairs & Communications Director for Coca-Cola Beverages Africa congratulated MTN upon making 20 years in Uganda. He emphasized the fact the marathon gives us an opportunity to collect plastics and disseminate the message aboutrecycling to all participants so that we limit the environmental damage caused when plastic is not disposed of properly. We shall therefore deploy plastic collection points along the MTN Marathon route,” he added.

MTN’s Chief Marketing Officer Olivier Prentout welcomed CCBA’s sponsorship of the MTN Kampala Marathon. “We are proud to enjoy such a strong partnership with Rwenzori Mineral Water. To rally behind initiatives to cause a better standard of life for our customers and Ugandans at large is what true corporate social responsibility is.. We know that we cannot do much without hydration and we are grateful for this continued gesture from Rwenzori especially this year when we added the regional marathons that called for more water.

Valery Oketcho, the MTN Communications Manager said the Company was awed by the talent out there in the regions. We are overwhelmed by the support of our partners with whom we have touched lives while dealing with various causes over the years.

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