CMC Motors launches Eicher Trucks and Buses in Uganda

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The Cooper Motor Corporation Uganda Limited (CMC) launched Eicher Trucks & Buses in Uganda today at a launch event held at its Nakawa premises. Eicher trucks and buses from VE Commercial Vehicles are designed to improve transport efficiency, thereby reducing logistics costs leading to better profitability for the operator.

VE Commercial Vehicles Limited (VECV) is a joint venture between the Volvo Group and Eicher Motors Limited, and is headquartered at New Delhi, India. In operation since July 2008, the company manufactures the complete range of Eicher branded trucks and buses. (VECV) owes its inception to the compelling intent of driving modernization in commercial transportation, in India and other developing markets including the East African region.

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CMC unveiled the Eicher 10.75, light duty truck with 5 ton payload truck with the highly fuel efficient Eicher E483 engine that comes with low maintenance at the launch today. Specially designed for the value segment with high rated payload, Eicher 10.75 comes with the 2 m wide aerodynamic cabin with ergonomic features, enhanced safety and aesthetics, delivers better driving comfort and convenience to its users. The product is designed to meet the customer needs of most market segments across the region.

The Eicher heavy duty truck and tipper range was also launched at the event. Eicher Terra 25(6×4,14 CubicMeter)Tipper, Eicher Terra 16XP(4×2,10 CubicMeter) tipperandEicher 20.16 (4×2)rigid truck are part of Eicher VE series. The VE series promises the Eicher advantage of better fuel efficiency along with high reliability and durability and is packed with features.

The Power, Productivity and Profitability of the Eicher trucks and buses is what makesthem stand out amongst the clutter of new and used vehicles that currently populate the Ugandan landscape.

“Eicher branded trucks and buses have an established presence in Africa for over two decades with good brand equity in commercial vehicle space. Eicher vehicles provide low cost transport solution with great value for all stake holders. For those who need financial support, our partnership with banks makes the process a walk in the park”, said Herman Mbalasi, the Country Manager (CMC) Uganda.

At the launch, Mr. Chandy Jacob, GM Emerging Markets of the Al Futtaim Group that owns CMC said “It is an honor for (CMC) to be chosen as the driving force for the Eicher brand in the country, and we assure (VECV) that they couldn’t have chosen a better partner. We will ensure the Eicher attains the same success in the Ugandan market as in Kenya where CMC partners Eicher”.

What is VE Commercial Vehicles Ltd (VECV):

VE Commercial Vehicles Limited (VECV) is a 50-50 joint venture between the Volvo Group and Eicher Motors Limited. In operation since July 2008, the company includes the complete range of Eicher branded trucks and buses, VE Power train, Eicher’s components and engineering design services businesses, the sales and distribution business of Volvo Trucks as well as aftermarket support to Volvo Buses in India. VECV’s vision is to be recognized as the industry leader driving modernization in commercial transportation in India and the developing world.

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