Sports Spectators had to wait an extra year for the Tokyo Olympics, but the much-acclaimed event has now arrived. As usual, broadcast networks all over the world are going all-out with their coverage of the Olympics.
Uganda’s home of sports, Sanyuka Television is relaying all the Olympics action with an emphasis on the Ugandan contingent. Uganda took 25 athletes in athletics, boxing, rowing, and swimming, captained by Joshua Cheptegei, a favorite for gold in the 5,000 and 10,000 M categories.
This is not the first time Sanyuka TV has brought international sporting games to the people. They have aired big and small events, tournaments and leagues, and will continue to do so. Examples are the Pearl of Africa Rally, 3 on 3 Africa Basketball Championship, Kickboxing, the StarTimes UPL, StarTimes FUFA Big League, the English Premier League, the Bundesliga, among others… and now the Olympics.
Speaking on NBS Morning Breeze, Joseph Kigozi, Next Media Chief Strategy Officer and General Manager Sanyuka TV noted that Sanyuka TV shall be giving its viewers a 360-coverage of the games, “With this, we aim to be bigger and better than ever before. The Olympics demand excellence from the athletes, and Sanyuka TV is here to capture this excellence as the home of sports in Uganda.”
He further noted that the bigger picture for Sanyuka TV is to contribute to local content by investing in local sports talent, creating a platform that allows marketing the sports talent of Ugandans.
Sanyuka TV continues to grow since its inception. Currently, 93% of sports viewers rely on Sanyuka TV for local sports content, according to the 2020 Ipsos Central View Survey report. Furthermore, it is the second-highest station with top-of-mind awareness among all Luganda stations.
Dubbed “Olympics ku Sanyuka,” Ugandans can catch action on Sanyuka TV daily, with the station having adjusted its daily programming to accommodate all the action. Updates are also available on social media via the hashtag, #OlympicsKuSanyuka.