The saying, “two heads are better than one” is indeed true seeing what NBS TV has achieved from working with other regional and international television stations (BBC Africa, VOA, DW, KTN Kenya). For a broadcaster who wants to go regional, this is a very good strategy of partnering with everyone in the regions you want to expand to. You get to understand the market before investing your resources.
These partnerships make a huge difference in the lives of people who work at the station. They get to visit partner’s work stations which is good exposure. They report for their partners and also acquire high level skills in the training sessions they undergo. We’ve seen investigative stories where Solomon and Raymond have collaborated with BBC to produce investigative masterpieces.
International media houses use their unique audience to publish content which intern means more numbers for the latter. Partnerships make innovations accessible. You get to tap into your partner’s assets as well as new technologies for effective service delivery.
As you can see, NBS TV has explored all it takes to be on top of your game, it is not surprising they are up there. They have established a solid foundation and for those waiting for them to drop the ball, sorry because that clearly won’t happen because NBS TV has chosen her friends carefully. I guess they have the saying, “show me your friends and I tell you who you are” in mind.