The event highlight was a hair style runway show where stylist with their models showcased various styles with the help of TCB Naturals products
Winners (both stylist and their model) were recognized and rewarded across 3 categories: Relaxed Hair, Natural Hair and Natural Hair with Extensions
TCB Naturals an iconic brand in the hair industry last Saturday launched a unique show titled ‘TCB Naturals Hair Runway Show” at the Intercontinental Hotel, Nairobi. The show is aimed at showcasing the talent of local Kenyan stylist and its evolution in line with international standards.’
The show a first of its kind involved having the stylists use various TCB products on the models to create outstanding hairstyles across the 3 categories (Relaxed Hair, Natural Hair and Natural Hair with extensions). Judges for the event included Muli Musyoka (Chief Trichologist & CEO – Hairhub), Farouk Jannedy (Leading Hair Stylist in Kenya) and Tabitha Tongoi (Creator & Owner – Craving Yellow).
TCB Naturals recently launched their new campaign with the tag line – Hair that lets you Shine. The campaign includes the on-going TVC featuring the soundtrack ‘Lookie Lookie’ by the leading Kenyan-Norwegian singer Stella Mwangi.
TCB Naturals has had a stellar history of providing exceptional and effective hair care products for the Kenyan women. It is a product of Godrej Consumer Products Kenya, since 2016 and it offers a range of products from relaxers to maintenance and recently introduced products under the styling category. Its current portfolio includes Relaxers, Hair Food, Herbal Pomade, Leave-in Treatment and Oils.
Those who were in attendance included competition participants (stylist & models) from the salon and trade channel among others.
Godrej Consumer Products, Kenya is part of the 121-year-old Godrej Group, one of India’s most trusted brands. Godrej Consumer Products, Kenya offers Kenyan consumers some of their most loved brands like Darling (hair extensions and weaves), Valon (skincare), MegaGrowth and TCB Naturals (hair care), Pride (Dishwash), Climax and Stella (Air Fresheners). The company has been constantly innovating to delight their consumers with more exciting, superior quality products at affordable prices across its brands. The Group is consistently ranked as one of the best places to work in India and Asia, and has a commitment to women’s empowerment, employee development and community involvement. www.godrejcp.com