Jason Derulo to feature on Coke Studio Africa’s Global Fusion Edition

Jason Derulo to feature on Coke Studio Africa’s Global Fusion Edition

Coke Studio Africa has confirmed Mega Platinum star: Jason Derulo as the show’s guest star this year set to feature on a special episode themed the Global Fusion Edition! The American Pop/R&B singer and dancer who is currently riding high with his latest banger ‘Swalla’ arrived in Nairobi, Kenya this week (June 2017) to participate in the recording of Coca-Cola’s flagship African music show.

Jason Derulo addresses press during the press conference to announce his participation in Coke Studio Africa

During his time at Coke Studio, the new-school, multi talented creative giant who has sold over 50 million singles and impressively achieved 11 platinum singles including ‘Wiggle’, ‘Whatcha’ Say’, ‘Talk Dirty’, ‘It Girl’, ‘In My Head’, ‘Trumpets’ and ‘Marry Me’ will meet and work with 11 talented African Stars including Uganda’s Bebe Cool, Dela (Kenya), Rayvanny (Tanzania), Mr. Bow (Mozambique), Falz (Nigeria), Joey B (Ghana), Betty G (Ethiopia), Jah Prayzah (Central Africa Republic/Zimbabwe), Shekhinah (South Africa), Locko (Cameroon) and Denise (Madagascar).

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Jason has sold 94 million-plus single equivalent sales worldwide (5.5 billion streams & 58 million downloads). Both his introductory breakout “Watcha Say” and “Talk Dirty” [feat. 2 Chainz] reached quadruple-platinum status, while “Want To Want Me” and “Ridin’ Solo” went triple-platinum, and “Trumpets,” and “Wiggle” feat. Snoop Dogg, and “In My Head” earned double-platinum certifications. Platinum singles include “Marry Me”,“The Other Side,” and “It Girl,” while “Get Ugly” and “Don’t Wanna Go Home” went gold.

“I am excited to be part of Coke Studio Africa – 2017. I can’t wait to meet and make great music with the African super stars,” Derulo exclaimed, adding that he is also looking forward to lend all his expertise, learn and exchange ideas with the African artistes, producers and the show’s creators.”

Two of Africa’s hottest music producers: Masterkraft (Nigeria) and DJ Maphorisa (South Africa) will be tasked with producing all the African artistes and Jason Derulo, after which all the music will be performed and recorded live alongside Coke Studio’s highly talented house band.

Uganda’s Bebe Cool with other artistes at the studio in Nairobi

“In 2014 Coke Studio Africa saw the legendary Wyclef Jean take the stage and light up our households with the unforgettable ‘Divine Sorrow’. In 2015 super star NE-YO took Peace One Day to Rwanda and delivered a Coke Studio original song ‘Reason’. In 2016 Coke Studio saw the iconic Trey Songz set the stage on fire with his dynamic presence and now, in 2017 we are proud to have Mega Platinum star: Jason Derulo, a new-school, multi-talented creative giant who has sold over 50 million singles and impressively achieved 11 platinum singles including ‘Wiggle’, ‘Whatcha’ Say’, ‘Talk Dirty’, ‘It Girl’, ‘In My Head’, ‘Trumpets’ and ‘Marry Me’,” commented Rodney Nzioka, the Coca-Cola Uganda Franchise Brand Manager.

This year, Coke Studio has merged Coke Studio Africa and Coke Studio South Africa into one—bigger and better, Coke Studio Africa – 2017, which includes artistes from South Africa, Kenya, Uganda, Tanzania, Rwanda, Ethiopia, Nigeria, Ghana, Angola, Zimbabwe, Togo, Cote d’Ivoire, Madagascar, Mauritius, Mozambique, DRC and Cameroon. The new season is set to premiere in different regions from September this year and will broadcast in more than 30 countries across Africa.

Jason Derulo is a certified global pop music phenomenon whose appeal elicits screams from legions of young music fans across the world. He’s a highly accomplished dancer and masterful songwriter, whose skills have been called on by the likes of P Diddy, Lil Wayne, Sean Kingston and Cassie. His major collaborations with global stars like Nicki Minaj, Ty Dolla $ign, Pitbull and Juicy are among the biggest hit songs of this decade. Jason has five albums under his belt. His accolades include three wins at the coveted Teen Choice Awards (2010 & 2014) for Best R&B Track and Best R&B Album. The extraordinary performer successfully concluded a European tour dubbed Everything is 4 (2016).

Coke Studio Africa is a non-competitive music collaboration show, which seeks to bring together, and celebrate the diversity of African music and talent. It also gives upcoming artistes the opportunity to work with some of the best local and international music and production talent. It brings together artistes from different genres, eras and regions to create a modern and authentic African sound through musical fusion.

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