How Jumia is supporting consumers for Christmas in 2020
The year 2020 has been like no other with COVID-19 changing our lives from how we move, work, make money, travel and shop. Over the past few months we have seen a shift in how we celebrate the holidays we know and love and Christmas seems to be no exception with many saying Christmas is cancelled.
However, leading ecommerce platform Jumia Uganda is changing that narrative with the launch of yet another money saving campaign just in time for Christmas dubbed Jumia Festive Sale.
The Jumia Festive Sale which kicks off on December 7th will run up to the 20th of December on the online shopping platform & will feature discounts & offers on much needed Christmas essentials such as supermarket items, home appliances and even Christmas trees.
“The Festive season is a time for giving and what better way to give back to our consumers than with savings during these unprecedented times. This year many people are worried that Christmas will be cancelled because of COVID-19, but at Jumia we are urging our consumers to embrace a new way of Christmas shopping.” Jumia Uganda CEO Ron Kawamara said.
This year, our festive sale will focus on not only offering discounts on much needed essential items such as basic supermarket essentials but will also be offering safety and convenience to consumers.” He added.
The COVID-19 pandemic has highlighted the immense benefits of online shopping, from safety to affordable price points for the consumers, and a continued revenue channel for the vendors and this year’s festive season will be no different. With the Jumia Festive Sale, both consumers and vendors will be able to leverage the benefits of e-commerce and online shopping to enjoy the Christmas period.