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Historic FIFA World Cup™ Trophy Tour by Coca-Cola to arrive in Uganda

FIFA World Cup Original Trophy Visiting More Than 50 Countries

The fourth FIFA World Cup™ Trophy Tour by Coca-Cola will arrive in Kampala on 5th March 2018 giving Ugandan fans the chance to experience football’s most coveted prize.

The FIFA World Cup™ Trophy Tour by Coca-Cola will give millions of people around the world the opportunity to get ready to taste the feeling of the world’s largest, most anticipated sporting event – the 2018 FIFA World Cup™. In hosting this momentous, international tour, Coca-Cola and FIFA invite fans to get up close and personal with the same trophy that is presented by FIFA to the winning country of the FIFA World Cup™. For thousands of fans, it will be a once-in-a-lifetime opportunity to see the most iconic symbol in football and share their passion for the game.

Coca-Cola Uganda Brand Manager Ms. Miriam Limo addresses the guests during the press conference

“We are proud to welcome the FIFA World Cup Trophy to Uganda for the second time. This recognition and honor attests to the country’s undying love for the game. The Trophy is only visiting 10 countries in Africa and this attests to the great pride Coca-Cola has for Ugandan people. Football is the most popular sport in the country and millions of fans follow and watch both local and international matches. COPA Coca-Cola has been actively developing football talent in Uganda for a number of years now with Farouk Miya, Godfrey Walusimbi, Shaban Muhamad, Khalid Aucho and many others being a few stars that have been developed through this tournament. The FIFA World Cup finals brings the country to a virtual standstill as many, young and old, join the world in cheering for their favourite teams. Football has a strong unifying power across culture, religion and politics and we as Coca-Cola are excited to share with Ugandans the rare chance to view the FIFA World Cup Trophy,” said Miriam Limo, Senior Brand Manager – Uganda.

NCS General Secretary Nicholas Muramagi (in suit) with officials from Coca-Cola during the press conference

The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off in September 2017 in Russia and will visit more than 50 countries across six continents, travelling 126,000 kilometers in the nine months leading up to the 2018 FIFA World Cup™. Within Russia, the FIFA World Cup™ Trophy Tour by Coca-Cola will visit 25 cities – the longest host country tour in history – with one out of every three Russians having the opportunity to experience the Trophy in person.

“In the world of sports, no symbol stands stronger than the FIFA World Cup Trophy,” said FIFA President Gianni Infantino. “Everyone recognizes the significance of the Trophy as a unifying force. We are extremely happy to partner with Coca-Cola once again to bring the Trophy to football fans around the world.”

FIFA World Cup 2018 fans in Uganda will have an opportunity to witness the world’s most loved sport Trophy tour the country in a number of ways. First, the trophy will arrive in Uganda from Cape Town on Monday 5th March. 12 lucky Ugandans will have an opportunity to travel to Cape Town and come back with the trophy. Activation details are on press and posters with lucky winners being unveiled on 12th February 2018. The Trophy will be received by the President on 5th March.

A lucky journalist is gifted a Coca-Cola branded ball at the press conference

Secondly, the Coca-Cola Company has organized a fans and consumers viewing opportunity at Lugogo Cricket Oval on 6th March 2018 where there will be exciting and engaging activities as consumers get a chance of a life time to view the World Cup Trophy in Uganda.

For the latest updates from the FIFA World Cup™ Trophy Tour by Coca-Cola including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour  and the official Instagram page at https://www.instagram.com/trophytour/

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978.

Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels. This is the fourth time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world.

Professional juggler Andy Skills entertains guests during the press conference

The FIFA World Cup Original Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. The Trophy is made of solid gold and weighs 6.142 kg, created as a composition of two human figures holding the globe above them. The Original Trophy’s current design dates back to 1974. As one of the most recognized sports symbols in the world and a priceless icon, the FIFA World Cup Trophy can only be touched and held by a very select group of people that includes former winners of the FIFA World Cup™ and Heads of State. Because regulations state that the FIFA World Cup Trophy shall remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic Trophy temporarily and is then permanently awarded a replica, the FIFA World Cup Winners’ Trophy (gold plated, rather than solid gold, and engraved with the year, host country and winner of the respective event).

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share with each other their passion for the sport. The emotions of seeing the FIFA World Cup Original Trophy will stay in football fans’ memory for a long time.

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