Introduces the new Brookside Fruit Yoghurt
Kampala: Fresh Dairy, the leading dairy products producer in Uganda has today unveiled, a new entrant into its yoghurt family – Brookside Fruit Yoghurt.
The new Brookside Fruit Yoghurt, another product of Fresh Dairy currently comes in four flavours: Pear Caramel, Lemon biscuits, Strawberry and Vanilla and is packaged in 100gm, 150gm, 250gm and 450gm cups only. The new Brookside Fruit Yoghurt which is being sold alongside the Fresh Dairy flavoured Yoghurt, has been reasonably priced with Recommended Retail Prices at:
Yoghurt Size
Recommended Retail Price (UGX)
450 gm Cup 4,200 Ushs
250 gm Cup 2,400 Ushs
150 gm Cup 1,700 Ushs
100 gm Cup 1,100 Ushs
Marketing Manager – Fresh Dairy, Vincent Omoth said, ‘Informed by robust research and a desire to meet the ever increasing consumer needs for variety through product innovations, Fresh Dairy has today launched the new Brookside Fruit Yoghurt, which contains real fruit and does not have preservatives or artificial additives. The combination of Yoghurt and Fruits which are both nutrient-rich foods gives consumers a blend of nutrients to include Vitamin A, B, C, D, E, Calcium and Potassium among others, making the new Brookside Fruit Yoghurt, a healthy and nutritious choice.’
Operations Manager Production – Fresh Dairy, Jonathan Williams said, ‘The new Brookside Fruit Yoghurt is locally produced at our Kampala factory and is 100 percent processed using milk sourced from our Ugandan farms. Last year, Fresh Dairy installed a fully automated yoghurt plant worth an investment of 1.4 Million dollars with a capacity to handle 80,000 litres of Yoghurt daily. The new yoghurt plant uses IML technology to process and pack all the yoghurt Fresh Dairy produces with minimal human contact. The advanced IML technology enhances the product’s security features to curb counterfeits. This is the same technology that we use to process and pack the popular Fresh Dairy Yoghurt (without fruits), which consumers enjoy for its thickness, aroma, flavours and natural taste of yoghurt.’
Omoth further said, ‘The addition of the new Brookside Fruit Yoghurt onto our product line implies that we have increased on the local uptake of raw milk from our farmers. Fresh Dairy currently works with over 30,000 small and large local farmers from whom we source all the milk used in our products. At Fresh Dairy, we believe that good quality milk products are made from good quality milk. We have therefore invested in stringent milk testing procedures both upstream and downstream to ensure that we use high quality milk in all our products.
General Manager – Sales, Fresh Dairy – Joseph Awino concluded by noting that Fresh Dairy has further heightened its distribution channels to ensure availability of the new Brookside Fruit Yoghurt countrywide in Shops, Duukas, Kiosks, Supermarkets and Tricycle Agents located near consumers.
