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Tag: PRAU

  • PRAU Announces 3rd Annual National Public Relations Symposium, Great Speaker Line-up Expected

    PRAU Announces 3rd Annual National Public Relations Symposium, Great Speaker Line-up Expected

    Kampala: The Public Relations Association of Uganda (PRAU) is thrilled to announce the launch of its highly anticipated 3rd Annual National Public Relations Symposium.

    This premier event is scheduled to take place on June 7th at the Golf Course Hotel, featuring a distinguished lineup of speakers from government, public sector, finance, FMCG, consulting, NGOs, academia, and other private sector players.

    PRAU Governing Council Representatives, partners and sponsors during the launch of the symposium at NMG Offices

    Advancing PR Excellence through Emerging Trends
    This year’s event, themed “Advancing PR Excellence through Emerging Trends,” will analyse how various trends are impacting the PR profession in a dynamic landscape. The symposium is expected to attract professionals from marketing, advertising, communication, as well as students and aspiring professionals, providing an opportunity to learn, network, and contribute to the various topics to be discussed.
    Thomas Tayebwa (MP), Rt. Hon. Deputy Speaker of the Parliament of Uganda, is set to be the Guest of Honor and Keynote Speaker. He will be joined by the Minister of ICT and National Guidance, Hon. Dr. Chris Baryomunsi, who is the current Patron of PRAU.
    PRAU President Tina Wamala commented on the significance of the symposium: “Effective communication is crucial in driving organizational success. Embracing changing trends and prioritizing continuous professional development are vital for PR practitioners to stay relevant and excel in their roles. This year’s theme reflects the evolving landscape of our industry, and the impressive lineup of speakers will undoubtedly provide valuable insights and perspectives to all attendees.”

    PRAU GC members and sponsors during the launch of the symposium

    Wamala further emphasized the importance of the event: “By providing opportunities for professionals to come together and engage in industry-wide discussions, we are fostering an environment that encourages collaboration, growth, and innovation. These discussions allow us to collectively address challenges, explore new perspectives, and shape the future of our profession.”
    In-Depth Discussions and Networking Opportunities
    The symposium will serve as a platform for in-depth discussions on critical topics, including PR in the lens of a CEO, Professional development, Sustainability & ESG, Data Analytics, Artificial intelligence and many more. By addressing these issues collectively, the aim is to navigate the challenges and drive the profession’s development in Uganda.
    Attendees can expect a day filled with educational sessions, shared learning, and interactive activities. The event will provide a unique opportunity to network with high-profile professionals from reputable organisations, fostering meaningful connections and collaborations.
    Sponsors
    This year’s event is sponsored by Nation Media Group, the official media partner, with additional support from Stanbic Bank, Uganda Breweries Limited, KCCA, and UMEME.

    Registration Details
    Registration for the symposium is now open. The fees are as follows:
    PRAU Members: 150,000 UGX
    Non-PRAU Members: 200,000 UGX
    Students: 70,000 UGX
    For payment details and further information, please contact our secretariat at +256 414 343 171
    Join us at the 3rd Annual National Public Relations Symposium to gain valuable insights into the PR industry and contribute to its growth. Together, let’s shape the future of public relations in Uganda.

  • PRAU launches inaugural Mentorship Programme to cultivate the next generation of PR Talent

    PRAU launches inaugural Mentorship Programme to cultivate the next generation of PR Talent

    Kampala: The Public Relations Association of Uganda (PRAU) takes a significant stride forward in nurturing aspiring PR professionals with the launch of its inaugural Mentorship Programme.

    This innovative initiative, spanning over the next three months, aims to bridge the gap between seasoned industry experts and budding talents, fostering a culture of mentorship and growth within the PR community.

    Commenting on the launch, Tina Wamala, President of PRAU, expressed enthusiasm for the programme, stating, “The launch of our Mentorship Programme marks a pivotal moment for PRAU and the PR industry at large. By connecting seasoned mentors with aspiring professionals, we are not only empowering the next generation of PR leaders but also fostering a collaborative environment where knowledge sharing and skill development thrive. This initiative underscores PRAU’s commitment to supporting the growth and development of the PR profession in Uganda.”

    The Mentorship Programme offers a unique opportunity for both mentees and mentors to engage in mutually beneficial relationships. Mentees will benefit from one-on-one mentorship with established PR professionals, tailored career guidance, access to industry insights, networking opportunities, and personalized feedback on their goals. On the other hand, mentors will have the chance to share their knowledge and expertise, make a valuable contribution to the industry’s future, gain fresh perspectives, and connect with future industry leaders.

    The programme commenced with a dynamic workshop on 20th February, followed by the matching of mentors and mentees.

    Eligibility for participation was open to students pursuing PR and communication courses and young professionals with less than seven years of experience for mentees, while mentors should have over seven years of PR experience and a passion for guiding future generations.

  • The Public Relations Association of Uganda (PRAU) Unveils the #EAPRW2023 Summit to Advance PR Excellence and East African Unity

    The Public Relations Association of Uganda (PRAU) Unveils the #EAPRW2023 Summit to Advance PR Excellence and East African Unity

    Kampala: The Public Relations Association of Uganda (PRAU), in partnership with esteemed industry collaborators, proudly announced the launch of the eagerly awaited East Africa Public Relations Week (#EAPRW2023) Summit.

    The announcement was made during a press conference hosted by the Nation Media Group, heralding a monumental gathering of over 300 seasoned professionals from across the African continent.

    Set to take place at the scenic Jinja Nile Resort, the #EAPRW2023 Summit will serve as an influential platform for dynamic discourse surrounding the most pressing issues shaping the global and regional PR landscape. With an agenda that spans a diverse array of topics, including AI, East African integration, content creation, crisis management, sustainability, and digitalization, the event promises to foster an environment of knowledge exchange and progressive thought leadership.

    PRAU GC, partners and sponsors pose for a picture during the press conference to officially unveil EAPRW

    The guest of honour is slated to be Vice President of Uganda Hon. Jessica Alup and Hon. Rebecca Kadaga, EAC Minister will give the key note address. The conference will also be graced by Hon. Chris Baryomunsi, Minister for ICT and National Guidance for Uganda, Hon. Eliud Owalo, Cabinet Secretary of Information, Communications and the Digital Economy for Kenya and Hon. Nape Moses Nnauye, the Minister of ICT from Tanzania.

    During a press briefing, Ms. Tina Wamala, President of PRAU, emphasized the significance of addressing the industry’s emerging challenges.

    She stated, “The summit will provide an unprecedented opportunity for ministers and industry leaders to recognize the pivotal role of PR in supporting the integration of the East African Community. Our theme, ‘Advancing PR Excellence for East African Unity,’ underscores our commitment to leveraging the power of communication to bolster the EAC’s cohesive development.”

    Anticipated attendees from countries such as Nigeria, Zambia, Rwanda, Kenya, South Sudan, Tanzania, and other nations will foster an environment of rich cross-cultural collaboration and mutual knowledge sharing.
    The week-long summit will culminate in the highly anticipated PRAU Excellence Awards, where outstanding contributions to the field of PR will be recognized and celebrated.
    Ms. Wamala concluded by stating, “We eagerly await the participation of industry peers at this esteemed event. Let us harness this unique opportunity to garner fresh insights, cultivate inspiration, and fortify our shared commitment to elevating the standards of our vibrant profession. Together, we can collectively shape the future of PR within the region and beyond.”
    Expected Outcomes of the #EAPRW2023 Summit include empowering attendees with invaluable insights and skills for professional growth, fostering stronger networks and relationships among PR professionals across the East African region, exploring cutting-edge PR trends and their applicability within the regional context, reinforcing a steadfast commitment to upholding ethical PR practices in the face of modern information challenges, cultivating a heightened awareness of the critical role played by PR in advancing East African unity, and honoring exceptional PR achievements through the esteemed PRAU Excellence Awards.
    The partners of the conference include Uganda Communications Commission, Bank of Uganda, Deposit Protection Fund Uganda, Uganda Civil Aviation Authority, Stanbic Bank Uganda, Nile Breweries, Uganda Airlines, Uganda Wildlife Authority, Uganda Red Cross Society, Nation Media Group and Uganda Microfinance Regulatory Authority.

  • The PRAU Excellence Awards Return to Celebrate Outstanding Achievements in Public Relations and Communication

    The PRAU Excellence Awards Return to Celebrate Outstanding Achievements in Public Relations and Communication

    Kampala: The Public Relations Association of Uganda (PRAU) is thrilled to announce the return of the PRAU Excellence Awards.

    After a hiatus since 2016, this prestigious annual event is back to recognise and celebrate outstanding achievements and contributions in the field of public relations and communications in Uganda.

    As a leading professional association that brings together PR and communication practitioners in Uganda, the PRAU Excellence Awards play a vital role in promoting best practices, providing professional development opportunities, and elevating the standards of the public relations industry in the country.
    The awards serve as a platform to honour individuals, organisations, campaigns, and initiatives that have demonstrated excellence, innovation, and effectiveness in the field of public relations and communication. More than just a celebration of achievements, these awards also inspire and encourage the continued growth and development of the public relations industry in Uganda.

    “The 2023 PRAU Excellence Awards are nothing short of awe-inspiring! Join us in celebrating outstanding achievements within our industry by submitting your entries. Your dedication and hard work deserve recognition, and these awards are a testament to your commitment to excellence. Don’t miss the opportunity to showcase your achievements and elevate your brand. Congratulations in advance to all the potential winners!” said Tina Wamala, President, PRAU.

    In alignment with the PRAU National PR Symposium, the theme for the 2022/2023 PRAU Excellence Awards is “The Role of Public Relations in Driving Organisational Performance.” This theme highlights the critical role of PR practitioners in influencing organisational change and performance enhancement, recognising exceptional work that contributes to this impact.
    The awards ceremony will take place on Friday, 10th November 2023, marking the 7th Edition of the awards since their inception. The event will be a culmination of the East African Public Relations Week, scheduled from 6th to 10th November 2023, at the Jinja Nile Resort.
    Period of Evaluation:
    Entries for the 2022/2023 PRAU Excellence Awards will consider PR work and campaigns executed between 1st January 2022 and 30th September 2023. This time frame accounts for the impact of the COVID-19 pandemic in 2020-2021, which significantly affected public relations activities. The chosen period signifies the recovery and resurgence of public relations activities following the pandemic.
    Entry Submission Timelines:
    Entries for the 2022/2023 PRAU Excellence Awards are open and close at midnight on 30th September 2023. Here is the entry portal for all submissions https://bit.ly/3Z62kbP

    Judging Criteria:
    All competitive entries will be evaluated based on their competence in the following areas:

    Background & Statement of the problem
    Research & Planning
    Execution & Implementation
    Monitoring, Evaluation & Results
    Creativity & Innovation
    Detailed judging criteria will be available on the Awards Entry Portal.

    Judges Panel:
    A distinguished Judging Panel comprising highly experienced and respected PR professionals from East and Central Africa will be unveiled following the submission of award entries.
    Eligibility:
    Submission for the PRAU Excellence Awards is open to a wide range of participants, including government ministries, private/public institutions, NGOs/CSOs, PR agencies/consultancies, in-house PR departments, individual practitioners/consultants, business enterprises (large, medium, and small), professional/organized associations, and students pursuing PR-related courses. It’s important to note that the awards are initially open to Members of the Public Relations Association of Uganda (PRAU), with non-members eligible to participate after fulfilling the requisite membership requirements.
    For more information about the PRAU Excellence Awards and to access the entry portal, please visit https://bit.ly/3Z62kbP

  • Public Relations Association of Uganda (PRAU) Hosts Highly Successful Annual National PR Symposium, Attracting Over 300 Attendees

    Public Relations Association of Uganda (PRAU) Hosts Highly Successful Annual National PR Symposium, Attracting Over 300 Attendees

    Kampala: The Public Relations Association of Uganda (PRAU) successfully hosted the much-anticipated Annual National PR Symposium at Hotel African, bringing together over 300 professionals from various sectors, including marketing, PR, journalism, academia, and CEOs.

    Under the theme, “Role of Public Relations in Driving Organization’s Performance,” the Symposium featured a diverse lineup of interactive sessions that provided valuable insights from leading PR professionals. Topics covered included the Role of PR in driving organization’s performance from a CEO’s perspective, Crisis Management Strategy: The Winning Formula, PR Strategy and Planning: Creating a Winning Strategy, and Measurement of PR and Marketing Campaigns in the Era of Big Data.

    The event welcomed esteemed guests, including Her Excellency Kat Airey OBE, the British High Commissioner to Uganda, and Mathias Katamba, Board Chairperson of UAP Old Mutual and Jennifer Bamuturaki, Chief Executive Officer of Uganda Airlines among others.

    Speaking at the symposium, the state minister for ICT, Hon. Kabyanga Godfrey, emphasized the importance of communication and professionalism in the PR industry.

    He commended the efforts of PR professionals in managing communication across various Ministries, Departments, and Agencies (MDAs), underscoring the government’s commitment to supporting the PR and Communication sectors in Uganda.

    “As you may be aware, currently, all MDAs have professional PR professionals managing communication. This is evidence enough that Government is committed to supporting this Public Relations and Communication sectors in Uganda. Government is doing all this because we cherish the value of communication in running the affairs of society and the value of communication in supporting service-delivery-related programs, he said.

    Furthermore, Hon. Kabyanga Godfrey announced that Uganda will host a regional Public Relations Conference in November, to be held in Jinja City. This conference aims to enhance Uganda’s image in the region and beyond, showcasing the country’s potential in trade, tourism, and other aspects. The government assured its full support for this significant event, encouraging PR practitioners to participate in large numbers.

    In her opening remarks, Tina Wamala, President of PRAU, emphasized the importance of staying alert and seeking new knowledge in the dynamic and ever-changing communication world. She highlighted the symposium’s role in promoting professional growth and excellence among PR practitioners in Uganda.

    The Annual National PR Symposium has undoubtedly served as a platform for knowledge exchange, networking, and fostering collaboration among industry experts. PRAU remains committed to advancing the public relations profession in Uganda, driving organizational success, and enhancing the country’s reputation on the regional and global stage.

  • PRAU Inks Partnership with Uganda Advertising Association (UAA) to Foster Industry Growth and Collaboration

    PRAU Inks Partnership with Uganda Advertising Association (UAA) to Foster Industry Growth and Collaboration

    Kampala; The Public Relations Association of Uganda (PRAU) has signed a two-year strategic partnership with the Uganda Advertising Association (UAA).

    This partnership aims to facilitate knowledge sharing, event collaboration, and networking opportunities, fostering the advancement and growth of the advertising and public relations industries in Uganda.

    In an era where strategic collaborations are imperative for industry progress, PRAU and UAA have come together to forge a partnership that harnesses the collective expertise and resources of both associations. This alliance recognizes the intrinsic connection between public relations and advertising, and the importance of working together to achieve greater impact and effectiveness in communication strategies.

    The signed Memorandum of Understanding (MOU) between PRAU and UAA paves the way for extensive collaboration and synergy. By aligning their industry event calendars, both associations ensure maximum attendance and participation from their respective memberships. This integration of events will provide invaluable networking opportunities and facilitate cross-learning between professionals from the advertising and public relations sectors.

    As part of the partnership, members of PRAU and UAA will enjoy exclusive benefits, including discounted attendance fees for paid events organized by the partnering association. This initiative promotes inclusivity and encourages active engagement between members of both associations, fostering a stronger sense of community and professional development.

    Tina Wamala, President of PRAU, expressed her enthusiasm about this strategic partnership, stating, “We are thrilled to embark on this journey with the Uganda Advertising Association. Together, we have the power to shape the future of our industries and drive remarkable advancements. By working collaboratively, we can unlock new opportunities, foster knowledge exchange, and strengthen our collective impact on the communication landscape in Uganda.”

    Frank Muthusi the Chairman UAA & Tina Wamala, President PRAU after MOU signing

    This partnership highlights the commitment of both PRAU and UAA to promoting excellence, innovation, and ethical practices in the advertising and public relations fields. By sharing best practices, facilitating learning opportunities, and creating platforms for dialogue, the collaboration between these associations will elevate the standards and professionalism within the industry.

    Frank Muthusi the Chairman UAA echoed the same sentiments stating, “We have the ability to create significant change and mould the future of the advertising and public relations sectors in Uganda by combining our resources, skills, and ideas. We are certain that this partnership will advance not just each of our separate businesses but also the economic and social progress of the whole country.”

    Muthusi enlightened adding that, “This collaboration is rooted in a shared vision to not only elevate our individual organizations but also to contribute to the overall growth and development of the creative space in Uganda. Together, we aim to create a vibrant ecosystem that nurtures talent, encourages creativity, and upholds the highest standards of professionalism.”

    PRAU and UAA look forward to the fruitful outcomes that this partnership will yield in terms of industry growth, enhanced knowledge sharing, and collective advancement. Together, they aim to create a vibrant ecosystem that fosters the development and success of professionals in advertising and public relations.

  • Uganda Advertising Association Launches the Inaugural Silverback Awards

    Uganda Advertising Association Launches the Inaugural Silverback Awards

    Kampala; Uganda Advertising Association the governing body of advertising and marketing agencies in the country has today launched Silverback awards a recognition gala for creative, public relations and media excellence in the industry.
    The first edition of the Silverback awards organized by the association is set to award star performance in the industry, and engage industry stakeholders and policymakers on best practices and how the industry can improve to compete with international markets.
    The theme for the Silverback Awards this year will be The Future of Advertising and Marketing. The announcement also highlighted the various categories in which media and advertising agencies will compete to acquire recognition for outstanding work and excellence, in service delivery in Uganda.
    Advertising agencies, marketing and PR departments in organizations will compete in 16 categories, 14 of which will be selected by a panel of judges, and 2 by public vote (Most Humorous Ad of the year, and Most annoying Ad).
    While speaking at the announcement, Frank Muthusi the Chairman Uganda Advertising Association acknowledged the need for such competitive awards which keep agencies and individuals in the industry on their toes to deliver mind-blowing concepts and work.
    “Through the Silverback awards, we aim to ultimately keep our creatives and marketers eager to create, execute as well as favourably compete to identify whose work deserves recognition and awards.” Muthusi highlighted.
    Muthusi further added, “It should also be noted that before the awards, we have purposed to hold dialogue sessions with various industry stakeholders through a symposium to enable us to lay strategies on how best we can improve our industry.
    The Integrated Marketing Symposium is scheduled to take place on the 11th of November 2022 while the Silverback Awards will happen on the 12th of November 2022 at the Kampala Serena Hotel. In addition to this, the Uganda Advertising Association unveiled a first-of-its-kind Young Silverback Competition.
    The Young Silverback Competition will have creatives take part in seven categories which are: Design Award, Digital Award, Marketeers Award, Film Award, Media Award, Print Award, and PR Award. This competition will be open to young creatives with a cap of 30 years for all participants. The participants will be given 24 hours to answer the briefs they will be given as per the competing category chosen.
    The winners of the young silverback competition will represent Uganda at the CANNES Lions Awards that will take place in France.In a bid to exhibit its transparency throughout the voting process, UAA revealed that they have partnered with Pricewaterhouse Coopers (PwC) as the official audit partner for the Silverback Awards. The Uganda Marketers Society President David Balikuddembe at the launch noted that it is vital for marketers to have authentic awards such as the Silverback awards
     “Through awards such as these, our industry remains vibrant with everyone eager to create and ideate campaigns worth recognition locally and internationally.” Balikuddembe cited.Public relations practitioners represented by their governing body Public Relations Association of Uganda (PRAU), will also take part in the Silverback Awards. While speaking at the launch, Stephen Mwanga the PRAU President noted that “PR practitioners in Uganda are the most skilled with campaigns worth accolades worldwide. It is therefore long overdue that these professionals are recognized and awarded for their brilliance at home”“Through the Silverback awards, Ugandans will be able to put faces to the brilliant minds, agencies and individuals behind work that is in most cases done and admired for organizations,” Mwanga added.
    CoCreate, the creative and branding partner revealed that the website for awards submission went live on 12th October 2022.
    Speaking at the launch, Nicole Nyokabi the General Manager at CoCreate said, “For the last 6 years, we have leveraged the beauty of design and the power of technology to develop brand identities and design impactful communication campaigns that have run both online and offline. We have built websites that are not only beautiful but fully functional ultimately CoCreating with our clients to deliver on their business and communications objectives.”Nyokabi noted that, “When UAA approached us with this baby that had no name, personality or home., we welcomed it with open arms.
    In close collaboration with UAA, CoCreate developed an identity for the awards, from the name ‘Silverback Awards’’, the logo, the brand look and feel, communication materials for both online and offline, lastly, a beautiful and seamless website – www.silverbackawards.com , where participants will easily make online submissions and payments securely,”  Nyokabi further said, “To the AD men and AD women your late nights, rejections, wins, losses, pains and gains are finally going to pay off, so go ahead and visit – www.silverbackawards.com and submit your work osirike.”
    The entry submissions are open for the Silverback awards and will officially close on 31st October 2022 whereas the Young Silverback Competition application deadline will be 31st October 2022.
    Advertising agencies and practitioners are encouraged to submit their work for the various award categories on www.silverbackawards.com, There will be an option for submissions to be made online or through email via programmanager@uaa.ug
  • PRAU, UPDF clean-up Kawempe General Referral Hospital

    PRAU, UPDF clean-up Kawempe General Referral Hospital

    Kawempe: The Public Relations Association of Uganda (PRAU) as part of its Corporate Social Responsibility (CSR) has today participated in general cleaning exercise with the Uganda Peoples’ Defence Forces (UPDF) to conduct at Kawempe Specialised National Referral Hospital.

    The exercise is part of an effort to promote the spirit of voluntarism in the country’s corporate culture.

    PRAU President Sarah Kagingo said it is the duty of PR professionals to provide insights on Corporate Social Responsibility initiatives for their respective organisations.

    She lauded the UPDF team which was led by their spokesman Brig. Richard Karemire for honoring the invitation and for accepting to partner with PRAU.

    Karemire commended PRAU for the initiative and advised them to have similar exercises done upcountry too.

    “We need to move this out of Kampala so that we shouldn’t be seen as people only working with in Kampala. We can have upcountry like in Karamoja, Arua, Kisoro and many other areas across the country. This will give us more mileage and seriousness.

    Dr Lawrence Kazibwe appreciated the effort the two teams put in to see that hospital is clean and thanked for them for timely intervention.

  • PRAU Teams Up with UPDF in Hospital Clean-Up Drive to Promote Spirit of Voluntarism

    PRAU Teams Up with UPDF in Hospital Clean-Up Drive to Promote Spirit of Voluntarism

    Kampala: The Public Relations Association of Uganda (PRAU) has partnered with the Uganda Peoples’ Defence Forces (UPDF) to conduct a joint general cleaning exercise of the Kawempe Specialised National Referral Hospital as part of an effort to promote the spirit of voluntarism in the country’s corporate culture.

    The event is slated to take place on 25th May 2019, starting at 10am. PR practitioners from some of the leading public and private organisations shall be conducting the cleaning exercise.

     

    PRAU Members after a session on stakeholder engagement at Protea Hotel in April

    According to Sarah Kagingo the PRAU President, PR practitioners are often called upon to provide insights on Corporate Social Responsibility (CSR) initiatives that their respective organisations should take on.

    “Kawempe Specialised National Referral Hospital provides maternal and neonatal health services. We are happy to provide support to such a facility that is critical to the health and well-being of the children and women of Uganda,” says Kagingo.

    As part of the exercise, PRAU members shall also be joined by gallant officers and men of the UPDF. The PRAU President notes that the UPDF is a critical partner in this effort as they are at the forefront of safeguarding Ugandans, have been involved in several cleaning exercises and are often among the first responders in case of emergencies.

    “As UPDF, we look forward to this partnership with PRAU, and this engagement will be yet another opportunity to renew UPDF commitment to serve the people of Uganda,” says Brigadier Richard Karemire, Defence Spokesperson. The Hospital Clean-Up event is the first of its kind between PRAU and UPDF.

  • Public Relations Practitioners Set For Exciting Evening of Learning & Networking

    Public Relations Practitioners Set For Exciting Evening of Learning & Networking

    ChimpReports Managing Editor Giles Muhame to give Key Note Talk on Managing PR Crisis

    The Public Relations Association of Uganda’s professional development and networking event famously known as the PRAU Nite is back again. The first event of 2017 is set to take place at D’Mellos Resto and Bar in Nakasero on Friday March 31st from 6pm to 9pm.

    The Managing Editor of Chimp Reports, Mr. Giles Muhame, will deliver a key note presentation “BREAKING THE STORY & PICKING UP THE PIECES” which is centered around how public and private organizations should handle their public relations in light of new age technology where it is more than impossible to nip a PR crisis once it has imploded.

    Giles Muhame

    This follows the widely talked about ‘Golden Presidential Handshake’ saga unearthed by Giles Muhame which revealed a scandal dating back to 2015 when the team of about 42 government officials that successfully represented Uganda in the Capital Gains Tax Case against Heritage Oil and Gas were paid approximately $1.5 million that was owed to the National Treasury.

    The story shocked Ugandans at large who shared their views on social media and on radio talk shows, asking why well-paid civil servants had to be rewarded for doing their job. The story threw URA into a deep PR crisis and the PR practitioners are set to learn from the seasoned online journalist how organizations should handle such sensitive stories before they become public fodder.

    After the key note presentation there will be a roundtable discussion that will feature Christine Alupo, the Director Communications at the Bank of Uganda (BOU), Samuel Apedel, current Public Relations Manager at National Water and Sewerage Corporation (NWSC) and Bernard Tabaire, Director of Programmes, ACME (African Center for Media Excellence). They will respond to the key note presentation and share their insights on PR crisis management. The three are experienced PR and communications professionals and combined carry over thirty years of active PR management. Peter Odeke, Senior Protocol Officer – Parliament of Uganda – and also PRAU Vice President, will be the event MC and moderator.

    PR professionals from Government, Corporate Organizations, NGO’s and the Media are expected to attend. The event is sponsored by Radio One and D’Mellos Resto and Bar.