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  • PRAU National PR Symposium 2026 positions Strategic communication as a critical function for organizations

    PRAU National PR Symposium 2026 positions Strategic communication as a critical function for organizations

    EFFECTIVE COMMUNICATIONS IS BEYOND NEWS HEADLINES, HON LUMUMBA ALLUDES AT 5TH NATIONAL PR SYMPOSIUM

    The Public Relations Association of Uganda (PRAU) recently hosted the 5th National Public Relations Symposium at Golf Course Hotel in Kampala. The Symposium was held under theme “Beyond Headlines: Strategic Communication for Effective Organisations,”.

    The event was presided by Hon. Justine Kasule Lumumba, the Minister for Information, Communications Technology and National Guidance and PRAU Patron as the Chief Guest, bringing together communications professionals, policymakers, corporate executives, development communication practitioners, government communicators, academia, students and international public relations experts to examine the evolving role of strategic communication in shaping Uganda’s development agenda.

    In her opening remarks, PRAU President Irene Nakasiita said, “This symposium serves as a platform for knowledge exchange, networking, and professional growth. We welcome you all and make the most of the day’s discussions and learning opportunities’’.

    Hon. Justine Kasule Lumumba, applauded the Governing Council for their dedication and persistence in ensuring the success of the event and pledged to support efforts for the upcoming PRAU at 50 celebrations in October this year.

    Hon. Lumumba emphasized that effective communication extends beyond attracting media attention urging organisations to identify what is truly important and communicate it in ways that reach the hearts and minds of their audiences. She noted that both institutions and individuals should consciously build positive reputations capable of advancing their goals.

    She said,’’ Today, every organisation, and every individual is subject to public scrutiny. Families, private companies, institutions, and individuals all find themselves under constant public observation. Organisations are judged not only by what they do but also by how effectively they communicate what they do.

    This reality requires communication professionals to move beyond publicity. It is no longer enough to issue press releases or respond after crises have already occurred. Strategic communication must become an integral component of leadership, governance, institutional performance, and national confidence. The Minister noted that rapid technological advancement has transformed the communication landscape, enabling information to spread faster than ever before. While acknowledging that technology has created opportunities for greater connectivity and positive impact, she cautioned that it has also increased the speed at which misinformation and reputational damage can occur. The day started with a fireside chat, continued with different panel sessions, a Q&A session, professional networking and a cocktail dinner event.

    Tina Wamala, the Immediate Past President took on the podium to shed light on the PRAU At 50 moments. She said, ‘’ This Golden Jubilee is not simply an opportunity to look back at our achievements. It is a call to action, a mandate to further professionalise our industry, mentor the next generation of practitioners, and continue shaping Uganda’s narrative with integrity. “We have planned a comprehensive campaign to celebrate this remarkable milestone. It began with the PRAU Run on May 22nd 2026, held on the exact anniversary day of the Association’s founding.

    The PRAU at 50 celebrations will honour the journey of the past five decades by recognising 50 years of impact, 50 stories of impact, and 50 outstanding practitioners whose work has shaped our profession. Our audience will extend beyond PR practitioners. We will bring together CEOs, board members, directors, marketers, sales professionals, advertisers, policymakers, and stakeholders from across the communications ecosystem’’, she added “Our objective is clear: to ensure that public relations has a permanent and influential seat at every strategic decision-making table especially in boardrooms’’, she concluded.

    This year’s National PR Symposium was brought you courtesy of Bank of Uganda, Microfinance Support Centre, Psalms Food Industries Limited, Crown Beverages Limited, Affinity Media, NRG Radio, Galaxy FM, QVibes, Uganda Red Cross Society, MultiChoice Uganda, Business Times Uganda, National Water and Sewerage Corporation, Shylo Enterprises and the Uganda Electoral Commission.

  • PRAU launches 5th National PR Symposium to Advance Strategic Communications for Effective Organisations

    PRAU launches 5th National PR Symposium to Advance Strategic Communications for Effective Organisations

    Kampala: The Public Relations Association of Uganda (PRAU) has today launched the 5th National Public Relations Symposium at MultiChoice Uganda head offices in Kololo, Kampala Uganda. The symposium will take place on 3rd July at Golf Course Hotel in Kampala. The 5th National PR Symposium marks one of the flagship activities leading to PRAU’s official Golden Jubilee celebrations in October and will run under the theme, “Beyond Headlines: Strategic Communication for Effective Organisations,”.

    The event will bring together communications professionals, policymakers, corporate executives, development communication practitioners, government communicators, academia, students and international public relations experts to examine the evolving role of strategic communication in shaping Uganda’s development agenda.

    Speaking during the launch, PRAU President Irene Nakasiita expressed gratitude to sponsors, partners and the media fraternity for supporting the association’s journey towards its 50th anniversary. She highlighted that the milestone represents not only its institutional longevity but also the growing recognition of public relations as an essential driver of organizational credibility, stakeholder trust and national development.

    She said, ‘’The symposium comes at a time when organizations across both public and private sectors are increasingly navigating misinformation, digital disruption, reputational risks and rapidly changing stakeholder expectations. Against this backdrop, PRAU believes strategic communication has become indispensable in enabling institutions to remain transparent, accountable and resilient’’.

    The days programme will feature distinguished speakers drawn from public relations, marketing, advertising, human resource management, government institutions, civil society organizations and international communication networks. Through expert panel discussions, case studies and interactive sessions, participants will explore practical approaches to strengthening institutional communication, managing crises, building public trust and leveraging strategic narratives for sustainable impact.

    The event will also reflect PRAU’s commitment to strengthening collaboration across professional bodies. Sister organizations including the Human Resource Managers’ Association of Uganda, the Uganda Marketers Society, the Uganda Advertisers Association and other professional networks have been invited to participate, reinforcing the growing convergence between communications, branding, marketing and organizational leadership.

    Participation has been made accessible through subsidized registration fees of UGX 200,000 for PRAU paid up members, UGX 250,000 for non-members and UGX 70,000 for students. This year’s National PR Symposium is sponsored by Bank of Uganda, Psalms Food Industries Limited, Crown Beverages Limited, Affinity Media, NRG Radio, Galaxy FM, QVibes, Uganda Red Cross Society, MultiChoice Uganda, and the Uganda Electoral Commission.

  • MultiChoice celebrates Triple Honour as PRAU Recognizes Standout Campaigns

    MultiChoice celebrates Triple Honour as PRAU Recognizes Standout Campaigns

    Kampala: MultiChoice Uganda scored three accolades at the Public Relations Association of Uganda (PRAU) Excellence Awards, securing the top award for Best Event and Experiential Campaign for their MultiChoice at 30 event including two additional runner-up accolades.

    This was during the 9th edition of the awards held at Protea Hotel in Kampala. Held under the theme “Recognizing Innovation and Impact in Public Relations,” the event brought together communication professionals, corporate leaders and institutions, MDAs, government officials, media practitioners, and experts from related fields such as marketing and advertising.

    MultiChoice’s win in the Best Event and Experiential Campaign category was driven by the strength of its 30-year journey in the entertainment industry. The event stood out because it celebrated three decades of growth, service and local impact, giving audiences a clear view of how far the brand has come and how much more it plans to deliver.

    The execution blended history, customer appreciation and future-focused storytelling, which positioned it as an experience that captured its legacy. The team also secured runner-up positions in the Best Internal Communications Campaign and Best CSR and ESG Campaign categories.

    Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda, said the awards reflect the work of a committed team focused on delivering value and creativity for customers.

    He said, “This recognition means a lot to us because it affirms the hard work the team has put in throughout the year. Every campaign demanded precision, creativity and focus, and seeing it pay off builds us for even more challenges. We exist to enrich lives for everyone who gives us a chance, and we plan to keep showing up with work that speaks to their needs. We remain committed to supporting and training local storytellers and giving our audiences experiences that add value to their everyday lives.” Jamugisa also urged young professionals and upcoming creatives to keep experimenting and stay consistent.

    “Great ideas grow when you keep sharpening them,” he said. “If there is anything this win teaches, it is that progress comes from showing up and choosing to go again even when the path feels steep.”

    PRAU President Irene Nakasiita applauded MultiChoice Uganda and other winners of the night for raising the bar in the industry. “This year’s winners delivered concepts that pushed communication practice forward,” she said.

    “In this year’s edition, we are not just celebrating winners, but innovators who have redefined what is possible in our profession through creative concepts that continue to prove that strategic communication is a powerful driver of trust, progress and transformation.”

    The Chargé d’Affaires at the South African High Commission, Solly Sebola, who was the Chief Guest, congratulated the winners and applauded PRAU for recognizing excellence through the PRAU Awards and urged the association to explore collaboration opportunities with the High Commission to promote the visibility of both countries through PR.

    The PRAU Excellence Awards recognized organizations and individuals that continue to shape Uganda’s communication sector. Thirteen winners were named across categories that span media relations, digital communication, CSR, crisis communication and corporate communication including a Lifetime Achievement Award presented to Ms. Sarah Kagingo for her contribution to the growth of public relations in Uganda.

  • PRAU holds official handover ceremony to welcome new Governing Council

    PRAU holds official handover ceremony to welcome new Governing Council

    Kampala: The Public Relations Association of Uganda (PRAU) yesterday held its official handover ceremony at Protea Hotel, marking a new chapter in the leadership of Uganda’s premier PR body. The outgoing Governing Council, led by President Tina Wamala, officially handed over the reins to the incoming Council headed by Irene Nakasiita, Director of Communications and Resource Mobilization at the Uganda Red Cross Society.

    New Governing Council

    The event was graced by Hon. George William Nyombi, Executive Director of the Uganda Communications Commission, and featured an inspiring keynote address by renowned Digital communications expert Patrick Adengo.
    Over the past two years, the outgoing Council under Tina Wamala’s leadership has delivered remarkable achievements that have strengthened PRAU’s financial stability, strategic relevance, and visibility within the profession.

    Irene Nakasiita, PRAU President and outgoing president Tina Wamala during the handover at Protea Hotel yesterday

    The team set up effective governance structures and introduced alternative payment options for the association such as Integrated Financial Management System (IFMS), launching FlexiPay, securing strategic partnerships with industry leaders, and expanding membership across individual, student, SME, and corporate categories.

    PRAU outgoing Governing Council

    Tina Wamala expressed heartfelt gratitude in her farewell remarks:
    “It has been an honour to serve alongside a passionate team dedicated to advancing our profession. The milestones we’ve achieved reflect the power of collaboration and commitment. I am confident that PRAU’s future is in great hands under Irene’s leadership.”

    Irene Nakasiita, PRAU President and outgoing president Tina Wamala during the handover at Protea Hotel yesterday

    Incoming President Irene Nakasiita shared her vision for the next term:
    “I step into this role with deep appreciation for what has been built and a renewed sense of purpose. Together with the new Governing Council, we will focus on growing PRAU’s impact, fostering continuous professional development, and advancing the PRAU Bill in Parliament to solidify the PR profession in Uganda.”

    During her tenure, Tina also led the revival of the PRAU Excellence Awards, hosted two successful national PR symposiums, launched the PRAU Student Mentorship Program, and oversaw Uganda’s hosting of the 2nd East Africa Public Relations Week.

    Some of the notable achievements under the outgoing Council include:
    Growth in PRAU membership across all categories, with over 300 new and renewed members.
    Launch of the PRAU Home at Ntinda Shopping Center.
    Successful cost management that reduced operational expenditure by UGX 173 million (46%).

    Active progress on the PRAU Bill, now awaiting tabling in Parliament.
    As PRAU ushers in its new leadership, the association remains committed to upholding excellence, integrity, and professionalism in Uganda’s communication and public relations landscape.

  • PRAU celebrates successful mentees at Makerere Business School Student Symposium

    PRAU celebrates successful mentees at Makerere Business School Student Symposium

    Kampala: The Public Relations Association of Uganda (PRAU) proudly celebrated the graduation of Cohorts 1 and 2 of its Mentorship Programme at a prestigious ceremony held at Makerere Business School. This milestone marks a significant step in PRAU’s mission to nurture the next generation of Public Relations professionals in Uganda.

    The event, which was part of a broader Student Symposium on Public Relations and Communications, brought together industry leaders, mentors, mentees, and distinguished guests to reflect on the success of the programme and discuss the future of PR in Uganda.

    PRAU Team, mentors and Mentees during the graduation ceremony

    Speaking at the graduation ceremony, Tina Wamala, President of PRAU, commended the mentees for their dedication and applauded the mentors for their unwavering commitment to shaping future PR professionals.
    “This occasion marks not just the completion of a journey but the beginning of a promising future for the next generation of PR professionals in Uganda,” Wamala stated. “The PRAU Mentorship Programme was designed to bridge the gap between academia and the professional world, ensuring that our mentees gain practical insights, industry exposure, and invaluable guidance from seasoned PR experts.”

    The PRAU Mentorship Programme was launched to provide students and young professionals with real-world exposure, hands-on experience, and mentorship from some of Uganda’s leading PR practitioners. Over the course of the programme, mentees engaged in one-on-one mentorship, gained insights into industry best practices, and participated in practical learning experiences.
    Guest speakers at the graduation were Ms. Josephine Omunyidde Zhane, Founder, Engender Girls’ Mentorship Programme and Mr. Godfrey Kuteesa – Director, Boys Mentorship. Both speakers emphasized the need for mentees to continuously seek knowledge, expand their networks, build strong character, and cultivate a positive attitude—key factors that contribute to long-term success. Their words served as a powerful reminder that mentorship is not just a phase but an ongoing journey of learning and self-improvement.
    Feedback from the graduates highlighted the immense impact of the program. Mentees expressed their gratitude for the knowledge gained and the professional networks they have built. One participant noted, “This initiative has given me a real feel of how PR operates in the real world, and I am confident it will guide me throughout my career.”

    However, mentees also suggested improvements, such as extending the duration of the program, increasing the number of mentees, and incorporating more structured physical and virtual group discussions with mentors. PRAU has taken this feedback positively and is committed to refining future mentorship initiatives.

    The mentorship programme’s success was made possible through the dedication of PR professionals who volunteered their time and resources to support young talents. Mentors not only shared their expertise but also covered costs for mentees’ professional development, further demonstrating their commitment to the growth of the industry.

    As PRAU looks ahead, the association remains committed to expanding its mentorship initiatives, fostering professionalism, and strengthening Uganda’s PR landscape. Wamala urged industry players to continue investing in young professionals, stating, “PR is a dynamic and evolving field. To remain relevant, we must continuously invest in mentorship and knowledge-sharing to elevate our profession.”

    The mentors included; Narasi Kambaho Anyijuka, Alex Busingye, Emily Kiracho, Sheila Nduhukire, Charlotte Kemigyisha, Linda Nabirye, Aminah Namuddu, Anita Kayongo, Robert John Anguzu, Irene Nakasiita, Rinaldi Jamugisa and Tina Wamala.

  • Innovation & Evolution take Center Stage at the PRAU Excellence Awards 2024

    Innovation & Evolution take Center Stage at the PRAU Excellence Awards 2024

    Kampala: The Public Relations Association of Uganda (PRAU) has officially launched the PRAU Excellence Awards 2024, set to take place on November 29, 2024, under the theme Recognizing Innovation.

    This year’s awards, hosted at Protea Hotel spotlight the transformative trends reshaping the global public relations landscape and emphasize why industry professionals must adapt to stay ahead.

    President Tina Wamala during the launch of the excellence awards

    This marks the second edition of the awards following their celebrated return last year after a seven-year hiatus. The PRAU Excellence Awards serve as a powerful platform to acknowledge and reward innovation, creativity, and forward-thinking in public relations, reinforcing the importance of constant evolution in the profession.

    During the launch event, key announcements included updates on the award categories, submission guidelines, the integrity of the judging process, and partnerships with technical partners to ensure transparency.

    Spotlighting Trends and New Entrants
    The awards have expanded to include new, dynamic categories, reflecting the growing complexity of the PR profession. Notably, the Students Award debuts this year to highlight budding talent and nurture the next generation of PR professionals.

    Other pivotal categories include:
    Media Relations & Media Management Campaign – Recognizing exceptional partnerships between PR and media.
    Event or Experiential Campaign – Honoring outstanding event strategies and execution.
    Internal Communication Campaign – Celebrating innovative approaches to employee engagement.
    Crisis Communication Management – Showcasing exemplary crisis response strategies.
    Online Publication – Rewarding impactful and creative digital content.
    Overall PR Campaign – Highlighting transformative campaigns with lasting impact.
    Lifetime Achievement Award – Celebrating stalwarts whose contributions have shaped the PR industry.


    A common thread across all categories will be the demonstration of cutting-edge strategies and innovations that align with global PR trends, such as integrating AI, leveraging data analytics, and driving stakeholder engagement through digital platforms.

    The Case for Innovation in PR
    Speaking at the launch, PRAU President Tina Wamala highlighted the growing demands on PR practitioners to design innovative, trend-setting campaigns that align with global standards.

    “The public relations (PR) industry is constantly evolving to keep pace with technological advancements, shifting consumer behaviours, and the increasingly complex communication landscape. Public relations is no longer just about managing perception; it’s about creating impactful narratives that resonate in a fast-evolving media landscape. Innovation and creativity are at the heart of this transformation,” she said.

    She added, “The PRAU Excellence Awards recognize and celebrate these milestones, serving as a beacon of excellence and a call to action for PR professionals to keep up with the rapid evolution of the industry.”

    The PRAU Excellence Awards also provide an unmatched opportunity for agencies and individuals to showcase their expertise, attract new business, and reinforce their credentials as leaders in the field.

    Why It Matters
    Global public relations trends reveal a seismic shift towards purpose-driven storytelling, data-informed strategies, and digital-firs campaigns. As organizations adapt to the complexities of an interconnected world, the PRAU Excellence Awards underscore the need for practitioners to embrace change and leverage emerging tools and technologies.
    By celebrating innovation and evolution, these awards inspire PR professionals to not only excel but also drive industry growth in Uganda and beyond.
    The public relations industry is undergoing a transformative evolution driven by technological advancements and shifting audience expectations. Innovations such as Artificial Intelligence (AI) are streamlining workflows with tools for media monitoring, content generation, and audience targeting, while data analytics underpin strategies by measuring impact and predicting behaviour. Digital PR is thriving through SEO, social media advocacy, and influencer marketing, while purpose-driven storytelling and personalization ensure deeper audience connections by focusing on values and tailored messaging. The emphasis on video content, immersive technologies like AR/VR, and employee advocacy has elevated engagement, making campaigns more dynamic and relatable. As brands navigate globalization and cultural diversity, ethical PR and transparency remain vital to building trust. Furthermore, crisis preparedness, thought leadership, and executive branding have emerged as crucial pillars for maintaining reputation and relevance in an increasingly interconnected world.

    The PRAU Awards are proudly sponsored by Bank of Uganda, Uganda Communications Commission, Nation Media Group, National Social Security Fund, Uganda Civil Aviation Authority, UMEME Limited, Uganda Revenue Authority, National Water and Sewerage Corporation, Human Resources Managers Association of Uganda. Technical assistance for the awards have been provided by PWC Uganda.

  • Public Relations Association of Uganda and Human Resource Managers’ Association of Uganda Forge Critical Joint Venture

    Public Relations Association of Uganda and Human Resource Managers’ Association of Uganda Forge Critical Joint Venture

    : The Public Relations Association of Uganda (PRAU) has signed a Memorandum of Understanding (MoU) with the Human Resource Managers’ Association of Uganda (HRMAU) which aims to build a long-term partnership that will grow the capacities of both associations.

    The venture is essential to the job market and should ensure attraction and retention of the best talent in the field.

    The two disciplines in tandem give credence to any brand and enables professional management of issues both PR and HR, including internal and external communication. PRAU is the leading professional body for public relations practitioners in Uganda, while HRMAU is the premier association for HR professionals in Uganda.

    The role of PR in communication and advocacy is crucial to HR and can help bridge gaps in conveying key messages to staff and stakeholders within and outside of the organisation; for example diversity and inclusion. Furthermore, it enhances cohesion which builds the brand and image of an organisation within the public eye.

    The MoU creates opportunities for the two associations to collaborate through
    networking events to share ideas and examine best practice. This will lead to
    professional growth through cross-disciplinary learning.
    From end to end the associations will create and share content that converge at the point where both public relations and human resource can address the challenges and opportunities in the professions. Message development will be co-created and shared through newsletters, blogs and social media platforms of both associations.

    “This initiative is long overdue and we are confident it will be fundamental in
    safeguarding the profession from masquerades and enhance the importance of effective communication and people management within organisations.” said Tina Wamala, President of PRAU.
    The MoU will position PRAU and HRMAU members to collaborate on research
    projects that look at connections between PR and HR, and communication
    strategies that supplement HR practice.
    Mentorship programmes will be established which initiatives will enable members share experiences from each others’ field hence broadening expertise.

    “As a vehicle to ensure professional standards HR managers will recruit PR
    practitioners who are members of PRAU to achieve the highest of standards in the
    field to be represented in organisations,” said Ronald Bbosa, President of HRMAU.
    This MoU is one of several that PRAU has gone into for the growth and pursuit of
    excellence of the association.
    These initiatives are indicative of the trajectory that PRAU endeavours to achieve for all professionals through this body, creating a social discipline that can withstand the shocks of the corporate world and remain relevant in human resource development.

    “PRAU remains steadfast to pursue every worthwhile opportunity and collaborate
    with other professionals from different fields which only illustrates how dynamic and pivotal the PR profession is to every other discipline. HR is the pathway to these relations as it connects all human resource functionalities that enable organisations to thrive,” said Tina Wamala, President of PRAU.

    The PRAU – HRMAU MoU is to be in force for three years from August 2024 to July
    2027.

  • Public Relations Association of Uganda Launches Second Cohort of Mentorship Program

    Public Relations Association of Uganda Launches Second Cohort of Mentorship Program

    Kampala: The Public Relations Association of Uganda (PRAU) has announced the launch of its second mentorship programme cohort, a strategic initiative aimed at nurturing and developing the next generation of public relations professionals in Uganda.

    Building on the success of the inaugural programme, PRAU is committed to providing aspiring PR practitioners with invaluable guidance, mentorship, and industry exposure.

    The mentorship program pairs experienced PR professionals with early-career individuals, offering a platform for knowledge transfer, skill development, and professional growth.

    Through one-on-one mentorship, group sessions, and industry workshops, participants will gain a deeper understanding of the public relations landscape, develop strategic thinking abilities, and build strong professional networks.

    “We are thrilled to launch the second cohort of our mentorship programme. Mentorship is a cornerstone of professional development, and we believe that investing in our young talent is essential for the growth of the public relations industry in Uganda. This programme provides a unique opportunity for mentees to learn from seasoned practitioners and for mentors to share their expertise and give back to the industry.” said Tina Wamala, President of PRAU.

    The programme will cover a wide range of topics, including strategic communication, crisis communication, media relations, digital PR, corporate social responsibility, and leadership development.

    Mentors will share their experiences and insights, while mentees will have the opportunity to apply their knowledge through practical projects and assignments.

    “In our second cohort, we attracted interest from over 60 people (both mentees and mentors). PRAU selected eight (8) senior PR professionals that will serve as Mentors and the rest will be Mentees attached equally to the selected Mentors,” said Paul Mwirigi, Vice President of PRAU.

    Mentors on the program include Linda Nabirye (External Communication & Public Affairs Coordinator at Total Energies), Aminah Namuddu (Senior Communication Officer, Electricity Regulatory Authority), Norah Namono (Communications Specialist, CARE International in Uganda) and Rinaldi Jamugisa (PR & Communications Manager, MultiChoice Uganda).

    Others include Anita Kayongo (Corporate Affairs Manager, Total Energies), Irene Nakasiita (Head of Communications and Public Relations, Uganda Red Cross), Robert John Anguzu (Communication Specialist, Lake Victoria Environmental Management Project) and Odiirah Nansamba (Communication Specialist, Ministry of Education and Sports).

    In a joint statement by Pius Lubwama and Brian Philip Tumusiime, the PRAU Student Coordinators and joint PRAU Mentorship Program Coordinators, both were ecstatic about the line-up of Mentors who will be working with the Mentees to nurture and develop the next PR professionals in PRAU.

    “We are so thrilled at the list of experienced Mentors that have joined us for the PRAU Mentorship Programme – Cohort 2. The Mentors have over 100 years of combined professional experience; their expertise, experience and knowledge will go a long way in ensuring the Mentees are well guided in their professional and personal development as they embark on their public relations career,” said Pius Lubwama and Phillip Brian Tumusiime.

    PRAU is committed to creating a supportive and inclusive environment for all participants. The mentorship programme is open to individuals at various stages of their careers, and efforts have been made to match mentors and mentees based on their professional goals and interests.

    Globally, there have been similar PR mentorship programs which have been implemented successfully. For example, The Public Relations Society of America (PRSA) offers a variety of mentorship programs, including the PRSA Mentor Program, which pairs experienced PR professionals with students and early-career practitioners.

    The Institute for Public Relations (IPR) provides mentorship resources and programs, including the IPR Mentor Program, which connects PR professionals with students and young professionals while the Chartered Institute of Public Relations (CIPR) offers mentorship opportunities for members, including the CIPR Mentorship Scheme.

    Finally, the International Association of Business Communicators (IABC) provides mentorship resources and programmes for members, including the IABC Mentorship Programme; large corporations like Unilever and Procter & Gamble and global PR agencies like Edelman and Ogilvy have internal mentorship programs.

    These programs are what PRAU aims to emulate in generating better, all-rounded and well-guided PR professionals as they start their PR career.

    “Our PRAU Mentorship Programme is hinged on having clear goals and objectives by both Mentor and Mentee, the programme’s purpose and outcomes is also well defined with clear goals and processes, and it provides a clear framework for mentor-mentee interactions. The mentors and mentees have also been carefully paired in our matching process,” said Tina Wamala, President of PRAU.

    The PRAU Mentorship Program Cohort 2 will run from 1st August to 31st October 2024. The PRAU Mentorship Program Cohort 1 will graduate on 6 September 2024.

  • Public Relations Practitioners and CEOs Unite at PRAU National Symposium

    Public Relations Practitioners and CEOs Unite at PRAU National Symposium

    Kampala: In an unprecedented convergence, Public Relations (PR) practitioners and CEOs met at the PRAU National Symposium to bridge the gap between executive expectations and PR capabilities.

    Held at Golf Course Hotel Kampala, this third annual symposium, organized by the Public Relations Association of Uganda (PRAU), aimed to foster mutual understanding and collaboration.
    This year’s symposium focused on the indispensable yet often overlooked role of PR in organizational success. Top executives from various sectors shared their insights on the critical functions of PR and the expectations they have from communication professionals.

    Hon. Deputy Speaker, Thomas Tayebwa, Guest of Honour

    Mr. Sanjay Rughani, CEO of Standard Chartered Bank Uganda, delivered the keynote address, emphasizing the need for PR practitioners who can proactively think and strategize for their executives. “PR practice requires practitioners who can think for their executives and constantly engage with clients to communicate effectively. Every time you manage a crisis, you build your reputation,” Mr. Rughani stated.

    The Right Hon. Thomas Tayebwa, Deputy Speaker of Parliament and Guest of Honour, highlighted the pivotal role of PR in shaping the country’s image. “What is Uganda known for?” he asked, urging PR professionals to actively promote Uganda’s achievements and growth. He also noted the challenges practitioners face, often being called upon only in times of crisis without adequate information. “We only call on you when there is a problem, which is not always the best way,” he remarked.

    PRAU President Tina Wamala, Vice President Paul Mwirigi with the ESG panelists at the Symposium

    Other notable CEOs who contributed to the symposium included: Dr. Barirega Akankwasah, Executive Director, NEMA, John Musinguzi Rujoki, Commissioner General, URA. Nicholas Lutakome, CEO, CIC Insurance
    These leaders provided invaluable perspectives on what CEOs expect from PR practitioners and how these professionals can demonstrate their value and advance their careers. The consensus was clear: PR must justify its existence by effectively breaking down complex messages and integrating itself into the fabric of the businesses it represents.

    Panel discussions with top communications managers showcased the intricate workings of the PR function, emphasizing the need to demonstrate tangible impact. Practitioners were encouraged to stay current with the evolving skills required in today’s volatile and multifaceted PR landscape. Understanding and articulating complex issues to diverse audiences was highlighted as a key competency.
    The symposium also served as a platform for learning and engagement within the PR community, offering new entrants and students an introduction to the profession.

    Tina Wamala, PRAU President, remarked, “It is through these continuous engagements and shared learning that we will push ourselves and discover possibilities that lie ahead for us to make a meaningful impact for our organizations, society, and Uganda.”

  • PRAU forges strategic partnership with Uganda Baati in abid to promote easy access to quality building solutions

    PRAU forges strategic partnership with Uganda Baati in abid to promote easy access to quality building solutions

    Kampala: The Public Relations Association of Uganda (PRAU) has announced an exclusive partnership with Uganda Baati Limited, a leading manufacturer and supplier of high-quality steel building solutions.

    This collaboration marks the inception of a dynamic framework to provide PRAU members with a unique opportunity to access discounted building solutions for their construction projects over the next four years.

    George Arodi, the CEO at Uganda Baati and Tina Wamala, PRAU president during the MOU signing

    Under the Memorandum of Understanding (MoU) signed today, PRAU members will enjoy a substantial 4.5% discount on all cash purchases of steel products from Uganda Baati Limited. This significant discount is a testament to both parties’ commitment to empowering PRAU members with cost-effective solutions for their building needs.

    To take advantage of this unparalleled offer, interested PRAU members need to present their valid PRAU ID or Number and their National ID or passport to confirm their details. Additionally, members must provide an introduction letter from PRAU.

    PRAU Secretary General Allen Ssempa, George Arodi, the CEO at Uganda Baati and Tina Wamala PRAU President at the MOU signing

    Commenting on this significant collaboration, Tina Wamala, President of PRAU, expressed her enthusiasm: “We are thrilled to join forces with Uganda Baati Limited to offer our members exclusive access to premium steel building materials at discounted rates. This partnership exemplifies our unwavering commitment to empowering our members with valuable resources and opportunities that drive their professional growth and success.”

    “It is within our ethos to bring closer quality and long-lasting building solutions to every Ugandan, as it’s been for the last 60 years. PRAU now joins an assembly of other organisations that have entrusted us with providing their members with trusted roofing and building solutions. Therefore, we are pleased to have this collaboration and look forward to a fruitful partnership,” George Arodi, the CEO at Uganda Baati, added.

    PRAU Team and Uganda Baati team at the MOU signing

    This strategic partnership between PRAU and Uganda Baati Limited represents a pivotal milestone in advancing the construction industry in Uganda, further reinforcing PRAU’s position as a catalyst for positive change and innovation.