Yesterday Uganda witnessed the official launch of Play It Loud, a groundbreaking creator‑first streaming platform that promises to reshape the African digital content industry at Mestil Hotel Nsambya.
The highly anticipated event, held in Kampala, marked the culmination of weeks of buzz surrounding the platform’s rapid signing of top Ugandan creators.
From comedians and influencers to musicians and media personalities, Play It Loud has already attracted a roster of household names, signaling a bold new chapter for African storytelling
The launch event was more than a corporate unveiling — it was a celebration of Uganda’s creative power. Attendees included some of the country’s biggest names in entertainment and lifestyle, many of whom have already signed with the platform.
Their presence underscored the industry’s confidence in Play It Loud’s vision: creators as partners, not just contributors.
The atmosphere was electric, with performances, showcases, and behind‑the‑scenes teasers giving audiences a taste of what’s to come. Social media lit up with clips and reactions, amplifying the message that this platform is here to disrupt.
According to Shafik Nekambuza, Commercial & Strategy Lead at Play It Loud,
“We didn’t just build a streaming platform, we built an economic engine for creators. Play It Loud is designed to help African storytellers produce great content, build bankable intellectual property, and connect their stories to the rest of the world.”
This vision positions Uganda as a future content powerhouse for Africa, with Play It Loud serving as the hub for monetisation, distribution, and global reach.
