Kampala: Following a dynamic press conference held yesterday at the Talent Africa Rooftop, a powerhouse coalition of partners has officially announced their collective support for Joshua Baraka’s highly anticipated debut solo concert, “Into the B’raka Land.”
Set to take place this Saturday, November 29, 2025, at the Ndere Cultural Center, the event marks a pivotal union of brands working to elevate the Ugandan entertainment experience.
This multi-brand collaboration represents a shared vision to support homegrown talent and create unforgettable experiences for Ugandans. Each partner brings a unique element to construct the immersive world of “B’raka Land” for fans.
Leading the charge is Bell Citrus, the bold new variant from Bell Flavors, joined by major industry players Mirinda, NRG Radio, Ssese Nation, SafeBoda, Lobstar, and Fairway Hotel. Aly Allibhai, from the event organizers Talent Africa Group, emphasized the strength of the collective effort: “Building ‘B’raka Land’ as a physical world for one night requires a team that shares one vision. We are thrilled to have assembled such a strong coalition and on the 29th, you are going to be amazed by what we can achieve when Ugandan brands come together to support our superstar, Baraka.”
Speaking on behalf of the lead partner, Bell Brand Manager Lillian Kansiime stated, “The story and energy behind Joshua Baraka’s first major concert is exactly what Bell Citrus is about. He represents the very best of Ugandan creativity, and we believe such a great moment deserves a great refreshment. By supporting Joshua alongside this fantastic group of partners, we are adding our signature zest to an experience that will be rich and complete for every fan.”
Joshua Baraka expressed his gratitude for the overwhelming support: “B’raka Land has always been about creating a world where people can be themselves and get lost in the music. To see this many major brands believe in this vision is incredible. With Bell Citrus, Mirinda, SafeBoda, Fairway Hotel and Ssese Nation all on board, we are creating a core memory for Kampala. The vibe is truly going to be unmatched.”
Fans can expect a full-scale performance featuring Baraka’s beloved discography, special guest appearances, and an immersive experience brought to life by the coalition of partners.
