A major shift is happening in Uganda’s digital content industry — and all eyes are on Play It Loud, the new creator‑first streaming platform officially launching on 10th December.
Over the past few weeks, the platform has quietly signed a wave of top Ugandan creators, sparking industry-wide excitement and speculation. Social media teasers, behind‑the‑scenes clips, and creator hints have made one thing clear: something big is coming.
The speed of signings have raised one big question across the entertainment scene.
From comedians and influencers to actors, media personalities, and lifestyle brands, the platform is attracting serious names. Those already teased online include:
Nilzero Katrina, Bad Black, Mami Deb, Tindi, Natasha Sinayobye, Prim Asiimwe, Anne Kansiime, Azeezah, Evelyn Mic, Pablo, Troy Kente, Faisal, Kingsley, Marijan, Patra, Abryans, Kato Katende, Akelly, Ken Katuramu, Ken Kayongo, DJ Vee, Keith Malembe, Diana Kahunde, Eyo Mackus, Stella Nantumbwe, Alex Muhangi of Comedy Store, Zari, Navio — and more yet to be revealed.
This growing list signals a major shift: creators are no longer waiting for brand deals or traditional media to define their success. They’re moving toward platform ownership, monetisation at scale, and building long-term intellectual property.
Play It Loud isn’t positioning itself as just another streaming platform. It’s presenting itself as the foundation of a new African creative economy — one where creators are partners, not just contributors.
According to Shafik Nekambuza, Commercial & Strategy Lead at Play It Loud, it is going to help African storytellers produce great content.
“We didn’t just build a streaming platform, we built an economic engine for creators. Play It Loud is a creator-first platform designed to help African storytellers produce great content, build bankable intellectual property, and connect their stories to the rest of the world. For the first time, creators are not just contributors — they are partners in the ecosystem.”
This vision is resonating across the continent. The platform’s early momentum suggests Uganda is positioning itself as a future content powerhouse for Africa.
The rise of Play It Loud comes at a time when African creators are demanding better tools, better monetisation, and better access to global audiences.
