Uganda Tourism Board announces partnership with CAF ahead of AFCON 2027

Uganda Tourism Board (UTB) has today proudly announced their partnership with the Confederation of African Football (CAF), confirming Uganda Tourism Board as an Official Competition Sponsor of the TotalEnergies CAF Africa Cup of Nations, KE-TZ-UG 27.

UTB CEO Juliana Kagwa (R) said the Tourism sector is set to benefit a lot from AFCON 2027 tournament

This partnership presents an exciting opportunity to showcase Uganda’s rich tourism offerings, vibrant culture and unforgettable experiences to Africa and the world.

“As we prepare to welcome visitors for this continental celebration of football, our invitation is simple: 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐔𝐠𝐚𝐧𝐝𝐚 𝐛𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐚𝐧𝐝 𝐬𝐭𝐚𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲,” Juliana Kagwa UTB CEO said.

“TourismBoardUg has partnered with CAF as an Official Competition Sponsor for AFCON 2027 that Uganda is to co – host with Kenya and Tanzania. The partnership is going to give Uganda a great opportunity to showcase our rich Culture, Tourism offerings, and hospitable Ugandans. #ExploreUganda through #TotalEnergiesAFCON2027,” Hon. Peter Ogwang, State Minister for Sports.

“AFCON is one of Africa’s biggest sporting platforms that brings together millions of fans, players, officials, broadcasters and international audiences. By securing the opportunity to market Uganda through this tournament, we are ensuring that our country can benefit not only from the excitement of the matches, but also from the enormous tourism and business opportunities that come with them. Our message is simple: 𝘾𝙤𝙢𝙚 𝙛𝙤𝙧 𝘼𝙁𝘾𝙊𝙉, 𝙙𝙞𝙨𝙘𝙤𝙫𝙚𝙧 𝙐𝙜𝙖𝙣𝙙𝙖, 𝙖𝙣𝙙 𝙡𝙚𝙖𝙫𝙚 𝙬𝙞𝙩𝙝 𝙢𝙚𝙢𝙤𝙧𝙞𝙚𝙨 𝙩𝙝𝙖𝙩 𝙬𝙞𝙡𝙡 𝙗𝙧𝙞𝙣𝙜 𝙮𝙤𝙪 𝙗𝙖𝙘𝙠. Uganda’s participation in hosting AFCON 2027, alongside our East African partners is a moment of great pride and a responsibility we must all embrace,” Rt. Hon. Thomas Tayebwa, Deputy Speaker of Parliament.