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Uganda Tourism Board opens POATE 2026 registration

The Uganda Tourism Board (UTB) has opened registration for participation in the Pearl of Africa Tourism Expo (PAOTE) 2026. The event is slated to start from 21st –23rd May 2026 at Speke Resort Munyonyo. Ignite your wanderlust, and your next big opportunity, don’t miss this opportunity. From wildlife and conservation to innovation and investment, POATE2026 […]

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Uganda Tourism Board boss flags Off Little Miss Uganda for Little Mister and Miss Africa in Nairobi, wishes them the best

Uganda Tourism Board Chief Executive Officer (CEO), Ms Juliana Kagwa, encouraged six young ambassadors, Serena, Ariella, Bridget, Babirye, Primrose, and Tracy, to represent Uganda proudly at the Little Mister and Miss Africa competition in Nairobi. “You are not just queens; you are ambassadors,” she emphasized. While flagging them off for the competition at Kampala Sheraton […]

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UTB CEO Juliana Kagwa hails UWA leadership on translocating of Rhinos to Kidepo Valley National Park

The Chief Executive Officer (CEO) of Uganda Tourism Board (UTB), Ms Juliana Kagwa, has hailed the leadership of Uganda Wildlife Authority (UWA) and congratulated them on the successful translocation of Rhinos to Kidepo Valley National Park. She said the translocation is not a conservation milestone but also a powerful restoration of Uganda’s natural story. The […]

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Ugandan Beauty & Diversity showcased at Travel & Adventure show in Los Angeles

For over 3 days at the Travel and Adventure Show in Los Angeles, Uganda Tourism Board (UTB) joined the Uganda Embassy in Washington DC and several other Ugandan tour operators to showcase the beauty and diversity of Destination Uganda. The Uganda stand attracted strong interest from travel advisors, media, influencers and travellers keen to learn […]

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Juliana Kagwa helping position Uganda as a destination where nature, culture & opportunity thrive

Meet Ms Juliana Kagwa, Chief Executive Officer (CEO) of the Uganda Tourism Board (UTB), whose leadership continues to shape how the world discovers the Pearl of Africa. Through vision, collaboration, and a commitment to sustainable tourism, she is helping position Uganda as a destination where nature, culture, and opportunity thrive. As part of the celebrations […]

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The Pearl of Africa taken to BENELUX Markets in European push

Brussels: The Ministry of Foreign Affairs (MoFA) in through Uganda’s Mission to the European Union in collaboration with Uganda Tourism Board (UTB) has concluded a series of tourism roadshows across Belguim, Neitherlands and Luxenberg (BENELUX) region as part of Uganda’s Economic and Commercial Diplomacy(ECD) agenda. The engagements are strategically designed to position Uganda as a […]

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‘As we promote Uganda to the world, we must also focus on building businesses & systems that are ready for investment’ says UTB CEO Juliana Kagwa

Over the weekend, Uganda Tourism Board (UTB) CEO, Ms Juliana Kagwa had the privilege of trekking through Bwindi Impenetrable National Park with members of the Westminster Africa Business Group, in the natural home of our majestic Mountain Gorillas. Juliana said she witnessed firsthand what happens when you give visitors more than a safari, when you […]

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Uganda to participate in OTM 2026 in Mumbai India

Uganda Tourism Board (UTB) CEO, Ms Juliana Kagwa has confirmed that Uganda will participate in Outbound Travel Mart (OTM) 2026 in Mumbai, India starting from February 5th to 7th. “Connect with Uganda at the Outbound Travel Mart ( OTM) 2026 in Mumbai as we engage the Indian travel trade, explore partnerships, and showcase Uganda’s tourism […]

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Why you should not miss this year’s Ekyooto Ha Mpango Festival celebrating 30 years of King Oyo’s reign as Pilsner Lager injects UGX 150m

In a momentous press conference held yesterday at His Majesty King Oyo Nyimba Kabamba Iguru Rukidi IV’s palace in Buziga, Kampala, two pivotal announcements were made that are set to illuminate the cultural landscape of the Tooro Kingdom. The Uganda Tourism Board (UTB), in partnership with the Tooro Kingdom, proudly appointed Her Royal Highness Princess […]

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UTB, Uganda Police in partnership to boost tourism in the country

The Inspector General of Police, Abas Byakagaba, together with the Tourism Police leadership, held a strategic meeting with Uganda Tourism Board (UTB) CEO Juliana Kagwa and her team.  The discussion focused on security as a key tourism asset, real-time info sharing & crisis communication, Training for law enforcement & tourism stakeholders and Tackling fraudulent operators. […]