Tag: Bell Lager

  • Bell Lager leads sponsorship of Koffi Olomide Concert in Gulu

    Bell Lager leads sponsorship of Koffi Olomide Concert in Gulu

    Gulu: Bell Lager, the flagship brand of Uganda Breweries Limited (UBL), has announced its role as the lead premium sponsor of Congolese music icon Koffi Olomide’s live concert in Gulu City. The concert will take place on Friday, October 9, 2026, at the Northern Pearl Hotel Garden along Gulu-Kitgum Road and is organized by Open Mic Uganda. Bell Lager’s participation in this concert forms part of Obafest, the brand’s ultimate beer festival platform, which brings people together around music, beer, and food to create memorable social experiences.

    Koffi Olamide

    The Gulu edition extends this experience to Northern Uganda, allowing consumers to celebrate with their crews over live performances and ice-cold Bell Lagers. Koffi Olamide is one of the most influential figures in Congolese rumba and soukous. His catalogue includes some of the most widely recognized songs in African popular music, among them; Loi, Effrakata, Papa Bonheur, Tcha Tcho and Selfie. Audiences in Gulu will hear these songs and more performed live, backed by the stage production, dances and musicianship for which his shows are known.

    The concert is scheduled over Uganda’s Independence Day holiday weekend, giving residents of Gulu and neighbouring districts, as well as visitors travelling to Northern Uganda for the holiday, an opportunity to attend a headline international performance close to home. Gates will open at 2:00 PM and the programme will run until 4:00 AM on Saturday, October 10, providing a full night of live entertainment.

    Olomide’s performance will be supported by a line-up of Ugandan artists. Dancehall artist Cindy will perform alongside local acts Eezzy, Batman, Jelly G and Lucky David. Comedian Patrick Salvado will host the programme, guiding the audience through the evening’s performances.The sponsorship reflects Bell Lager’s investment in live music, creative arts and social experiences across Uganda. Through Obafest, Bell Lager is taking its celebration of music, beer and food beyond Kampala and creating opportunities for audiences in different parts of the country to experience the brand in a lively social setting.

    Olamide Koffi is set to perform in Gulu

    Lilian Kansiime, Brand Manager for Bell Lager, said: “As Uganda’s very own beer, Bell Lager celebrates culture, social connection and the arts. Bell Obafest is a celebration of how Ugandans come together to enjoy music, beer and food. By bringing the experience to Gulu in partnership with the Koffi Olomide concert, we are giving consumers in Gulu an opportunity to be part of that celebration. As Uganda’s Very Own beer, Bell Lager has a long history of standing alongside Ugandans to celebrate in these shared moments, where friends come together and celebrate their connections and create memories. This is the spirit we want to bring to life through Bell Obafest, The partnership for the Koffi Olomide concert in Gulu reflects our commitment to bringing premium music experiences to consumers. We are proud to support Open Mic Uganda in delivering an international performance of this scale alongside the Ugandan artists who will share the stage.”

    Tickets for the concert are available in five categories. Ordinary Advance tickets are priced at UGX 50,000 and Ordinary Gate tickets at UGX 100,000. VIP Advance tickets are priced at UGX 150,000 and VIP Gate tickets at UGX 200,000. Platinum Packages, designed for groups, are available at UGX 3,000,000.

    Purchasing in advance secures the lower price in both the Ordinary and VIP categories, and attendees are encouraged to buy early ahead of the Independence Day weekend. Tickets are being sold in Gulu at Northern Pearl Hotel, Stop Over Bar, and Davinci Café, and online at www.MTicket.com

  • UBL marks 80 Years at the Heart of the Pearl with a National Campaign celebrating Uganda

    UBL marks 80 Years at the Heart of the Pearl with a National Campaign celebrating Uganda

    Anniversary campaign launched on the company’s birthday puts renewed focus on the communities and consumers who built the business over eight decades

    Kampala: Uganda Breweries Limited (UBL) today marked its 80th anniversary by launching 80 Years at the Heart of the Pearl, a nation-wide anniversary campaign that celebrates the people and communities that have shaped the company’s journey since its establishment in 1946. Rather than commemorating the milestone with a traditional anniversary event, UBL is using the occasion to reflect on its place in Uganda’s story and reaffirm its commitment to the country’s future.

    At the heart of today’s launch is The Bell Times, a special commemorative newspaper created to tell the story of UBL through the lens of Uganda. Produced in the style of a traditional newspaper, the publication chronicles the company’s eight-decade journey, its economic contribution, its role in sport and culture and the people who have been part of its success.

    The collectors edition is being distributed as a newspaper supplement, inviting Ugandans to engage with UBL’s history in a format that celebrates storytelling and journalism while preserving a record of the company’s contribution to the nation.

    “Our 80th anniversary is ultimately about people. For 80 years, Ugandans have welcomed our brands into their homes, celebrations and communities. This campaign is our opportunity to celebrate that relationship and to reaffirm our commitment to the people who have stood with us throughout our journey. Today, we celebrate our history, but even more importantly, we celebrate tomorrow,” said Felicite Nson, Managing Director, Uganda Breweries Limited.

    Since opening its doors at Port Bell in 1946, UBL has grown alongside Uganda, building one of the country’s largest manufacturing businesses while supporting thousands of jobs across agriculture, hospitality, retail, logistics and distribution. Today, the company works with thousands of local farmers and businesses whose livelihoods are connected to its value chain.

    The anniversary campaign therefore shifts the focus from celebrating past achievements to recognising the people behind them. Over the coming months, UBL will roll out a series of initiatives designed to give back to the communities that have supported the company for eight decades. Under the anniversary campaign, UBL will embark on community projects, recognise the individuals and partners who have contributed to its journey and celebrate Ugandan stories from across the country.

    The brewery is positioning the launch as a turning point for the business, not a retrospective. Company leadership has framed the anniversary year as the start of a renewed relationship with Uganda, one built around giving back at scale and reinvesting in the communities, farmers and partners the business depends on.

    “This anniversary is our way of saying thank you. It is about recognising the communities that have supported us, the employees who have built this business, the farmers who supply us, the customers who choose our brands and the partners who have walked this journey with us. We are proud of the last 80 years, but our greatest responsibility is helping build the next 80,” said Sheila Sabune, Corporate Relations Director at Uganda Breweries Limited.

    As Uganda Breweries marks this milestone, the company remains focused on the future, continuing to invest in local manufacturing, agriculture, communities and the partnerships that have defined its place at the heart of Uganda for eight decades.

  • Bell Lager Wins Gold at the 2026 Monde Selection Awards as Uganda’s Original Beer turns 75

    Bell Lager Wins Gold at the 2026 Monde Selection Awards as Uganda’s Original Beer turns 75

    Kampala: Seventy-five years after its first brew, Uganda’s original beer has once again earned international recognition for the consistent quality that has defined Bell Lager for generations. Bell Lager has been awarded a Gold Quality Award at the 2026 Monde Selection Awards, an independent international institute that evaluates and certifies the quality of consumer products. The recognition comes as Bell marks 75 years of brewing in Uganda, reinforcing the brand’s sustained commitment to quality since its first brew in 1951.

    Based in Brussels, Monde Selection evaluates products through rigorous sensory analysis, laboratory testing and quality assessment by international experts. Gold awards are granted to products that achieve scores between 80% and 89%, recognising excellence in taste, quality and production standards.

    Speaking on the achievement, Lillian Kansiime, Bell Brand Manager, said: “Winning Gold at Monde Selection again, in our 75th year, is a strong validation of the standards behind Bell Lager. This award proves that Bell’s quality has remained consistent across generations and reflects the discipline, care and craftsmanship that go into every stage of our brewing process.”

    For 75 years, Bell has been part of the moments that have shaped Ugandan culture. While the brand has long celebrated Ugandan talent through partnerships such as the Pearl of Africa Music Awards (PAM) and Miss Uganda, it continues to invest in the next chapter of the country’s creative scene through platforms like Bell Obafest and Bell Jamz. By championing established icons, creating opportunities for emerging artists and bringing communities together through music and shared experiences, Bell continues to celebrate Ugandans and their identity.

    This year’s Bell at 75 celebrations are being marked under the broader platform of Uganda’s Very Own, a campaign that honours the people, stories and cultural movements that define Ugandan originality and progressive enjoyment. ‘This recognition feels especially meaningful because Bell has always been, and continues to be, Uganda’s Very Own. From everyday moments of connection to milestone celebrations and music experiences, the brand has consistently been present where Ugandans come together. It is indeed a proud moment,” she added.

    Bell’s Gold Quality Award from Monde Selection is an independent recognition of the quality Bell Lager has delivered for 75 years. As the first Ugandan-brewed beer to receive a Monde Selection Award, Bell has consistently demonstrated that brewing excellence is part of its DNA. Today, that legacy continues with a beer proudly brewed in Uganda to gold standards and celebrated as Uganda’s Very Own.

  • Music, Games, and Big Savings: FlexiPay Transforms OBA Fest Experience

    Music, Games, and Big Savings: FlexiPay Transforms OBA Fest Experience

    Kampala: The final edition of this year’s OBA Fest lit up the Millennium Grounds in Kampala on Saturday, closing the annual celebration with vibrant performances, energetic crowds, and a strong show of corporate support from Stanbic Bank’s FlexiPay, the event’s golden sponsor. As the official ticketing and payment partner, FlexiPay powered transactions across the festival grounds, offering revelers juicy discounts on tickets and hosting Happy Hour activations on food and drinks that saw bell products going as low as UGX 1500/- a bottle.

    A reveller purchases a drinking using Stanbic’s Flexipay

    Beyond the financial convenience, Stanbic Bank injected an extra dose of fun into the event with an impressive experiential setup that featured indoor games including snakes and ladders, basketball shoots, chess, and table football. These activities kept attendees engaged and entertained throughout the night.

    While festival-goers enjoyed the interactive gaming hub, magic unfolded on stage with standout performances from some of Uganda’s top acts.

    Singers Kapeke, Tracy Mellon, Vinka, and Ray G thrilled the audience, with Ray G closing the night in style through a lively live band session. DJs Eyo Marcus, DJ Buggie, Roja, and others kept the momentum high between sets, ensuring the crowd never had a dull moment.

    Their mixes seamlessly transitioned between genres while infusing familiar Ugandan sounds such as Binyanya and Kadodi, sparking waves of wild dance moves across the grounds.

    Speaking about Stanbic Bank’s involvement, Joel Byakika, FlexiPay Distribution Manager, expressed pride in supporting an event that celebrates Uganda’s creativity and culture.“Stanbic Bank is proud to have been a part of the OBA Fest experience, celebrating music, culture, and the vibrant spirit that defines Uganda,” Byakika said.

    He reaffirmed the bank’s commitment to national development and community empowerment, noting, “As a purpose-driven organization, we believe in driving Uganda’s growth and empowering her people. Our partnership with Uganda Breweries Limited (UBL), Swangz Avenue and other stakeholders reflects our commitment to strengthening the creative economy and promoting financial inclusion.”

    Byakika added that Stanbic Bank remains dedicated to elevating festival experiences across the country. “We remain committed to creating spaces where talent thrives, communities connect, and innovation adds real value especially for women, youth and farmers” he said.

  • NWSC’s SSD Benchmarking Visit to Uganda Breweries Limited for Occupational Health and Safety Practices

    NWSC’s SSD Benchmarking Visit to Uganda Breweries Limited for Occupational Health and Safety Practices

    Kampala: In a bid to enhance safety standards and practices at the National Water and Sewerage Corporation’s (NWSC) treatment plants and field operations, the Sewerage Services Department (SSD) embarked on a benchmarking visit to Uganda Breweries Limited (UBL).

    The primary objective of this visit was to establish a baseline for Health and Safety (H&S) performance and foster continuous improvement within NWSC.

    During the benchmarking visit, NWSC’s SSD team was privileged to gain insights into UBL’s Occupational Health and Safety (OHS) policies, strategies, and risk management initiatives. The visit provided a unique opportunity to learn from a leading organization in terms of H&S practices, which is paramount in industries with potentially high-risk operational environments.

    The visit was marked by a series of comprehensive presentations, each delving into specific aspects of UBL’s H&S program. These included:

    OHS Policy, Strategy, and Risk Management Initiatives.
    UBL shared its comprehensive OHS policy, outlining its commitment to the safety and well-being of its employees and visitors. The strategies and risk management initiatives discussed highlighted the importance of proactive planning and mitigation.

    Construction Project Safety and Contractor Management.
    The SSD team had the chance to understand how UBL manages safety during construction projects, particularly the crucial aspect of contractor management, ensuring that external contractors adhere to the same high standards.

    3rd Party Logistics Transport Safety Management Program.
    UBL’s logistics safety program was explored in depth, showcasing the measures in place to ensure safe and efficient transportation of goods, emphasizing the importance of collaboration with third-party logistics providers.

    Onsite Traffic Management.
    Effective traffic management within UBL premises was a topic of discussion. This is especially crucial to ensure the safety of employees and visitors within a busy industrial facility.

    Forklift and Warehouse Safety.
    Handling materials and equipment is a common aspect of both UBL and NWSC operations. The SSD team was given valuable insights into forklift and warehouse safety procedures, minimizing the risk of accidents and injuries.

    OSH Management Structure and Safety Committee.
    UBL shared its organizational structure for managing OHS, including the role of safety committees and their functions in promoting a culture of safety.

    The presentations were followed by a comprehensive plant tour and guided walkabout, providing the SSD team with a practical understanding of the principles discussed. This hands-on experience allowed them to see the implemented safety measures in action and better appreciate their significance.

    At the conclusion of the visit, the SSD Network Manager Mr. Angelo Kwitonda expressed his gratitude to UBL for hosting the NWSC team. He commended UBL for their willingness to share their wealth of knowledge on Occupational Health and Safety practices. He recognized the importance of the knowledge gained during the benchmarking visit and encouraged the SSD Senior HR Officer, Mrs. Rachel Katutu, to ensure that these learnings are effectively implemented at NWSC’s treatment plants and field operations.

    The benchmarking visit to Uganda Breweries Limited marked an important step in NWSC’s commitment to enhancing its safety standards and practices. By adopting the best Occupational Health and Safety practices from UBL, NWSC aims to create a safer working environment for its employees and improve the overall quality of its services. This exchange of knowledge and best practices is a testament to the importance of collaboration and continuous improvement in ensuring the health and safety of all stakeholders.

  • Nutty Neithan, Maddox Thrill Fans At Roast And Rhyme

    Nutty Neithan, Maddox Thrill Fans At Roast And Rhyme

    As Roast and Rhyme keeps getting better and better every year, revellers have also tried to match up with the times.

    At the Reggae Ragga Nyam Nyam edition at Jahazi Pier in Munyonyo on February 26, revellers turned up dressed to impress in shorts, crop tops, pants, dresses, you name it.

    To note, many were also light-skinned, whether naturally or unnaturally.

    At one moment, a reveller was overheard wondering whether Swangz Avenue had given out special invites to light-skinned ladies as they were the order of the day. The show was powered by Bell Lager

  • Maddox to headline Roast and Rhyme Reggae Ragga Nyam Nyam Edition

    Maddox to headline Roast and Rhyme Reggae Ragga Nyam Nyam Edition

    Legendary Ugandan reggae artist, Maddox Sematimba is set to perform at the upcoming Bell-sponsored Roast and Rhyme reggae Ragga Nyam Nyam edition due to happen on February 26th at Jahazi Pier Munyonyo.

    The media fraternity and different partners in attendance burst into a cheer when the MC made the announcement yesterday during a Roast and Rhyme media engagement ahead of the final experience at the end of the month.

    The “Namagembe” star will together with the Double Black band deliver a live reggae music performance to his never-aging golden ballads including Easy, Munakyalo, Leka Nkulage, and more in the spirit of reggae music as rooted and associated with Roast and Rhyme.

    Speaking at the media engagement, Justin Agaba the Bell representative said that “Bell Lager is excited to be part of yet another edition of Roast and Rhyme and promised revelers and consumers the ultimate sundowner Mpola Enjoyments at the experience”.

    The quarterly experience will also feature performances from other surprise acts that were not disclosed.Different media personalities graced the occasion and engaged in roasting meat, board games, and some ice-cold Bell Lager and entertainment from Double Black and general Zabu who serenaded the evening away with some reggae ragga music.

    Tickets are available for sale at different selected points for UGX 70K early bird and UGX 100,000 at the gate. Purchase yours from Positive Emotions Garden City, Soothing Spa Acacia Mall, Nail Villa Senana Building, Mega Standard in downtown, Jahazi Pier Munyonyo and Swangz Avenue the Square Building, 2nd-floor 3rd street Industrial area.Gates will be open as early as 11:00 am.

  • Vibez Nzuri Celebrates 3rd Anniversary with Bell Lager

    Vibez Nzuri Celebrates 3rd Anniversary with Bell Lager

    Vibez Nzuri – the experiential platform for drinks, meat and music – celebrated its third anniversary last Saturday at its home, Gazebo Grill in Najjera.

    Sponsored by the official Enjoyments beer – Bell Lager – and Captain Morgan, the anniversary joined the December season of parties and celebrations with a wide variety of meat (nyama choma), beer buckets and cocktails.

    Loosely translated as “good vibes”, Vibez Nzuri, is a collective that brings together artists, creatives, and young talent for a good time and to help each other grow over great music and a wide variety of meat (nyama choma). The event kicked off at 5:00 pm with an Amapiano and dancehall music mash-up as the young and vibrant audience steadily grew in number as different DJs like Nersky, Heydez and Alza played a wide variety of mixes.

     

    The evening also featured performances from Adrenalyn Musik, who performed tunes like Some Ka Money and Sukali. Kohen Jaycee – who was a favourite of the ladies – serenaded the crowd with smooth performances of Siganye, Not Letting Go and others, which had the crowd singing along as the sun set and mixologists served Bell Lager cocktails.

    The brand had also prepared “The Mpola Park” for guests that preferred a laid-back time relaxing with friends. The yellow and maroon-themed park provided a comfortable seating area, Bell-themed group games like Ludo and playing cards and a ‘Spin the Wheel’ section that saw lucky winners walk away with different goodies.

    Speaking to the event, Edgar Kihumuro, Bell Lager’s acting Brand Manager said, “As the official enjoyments beer, we took this opportunity to help make December even more memorable for our consumers by bringing an even bigger Mpola Enjoyments experience to Vibez Nzuri, and we are proud to celebrate this great milestone with them.”

    According to Kihumuro, Mpola Enjoyments is the brand’s thematic campaign that lets the good times flow for consumers who enjoy chill vibes with their crews alongside some Nyama and ice-cold Bell Lager anytime, anywhere.

  • Geosteady Dominates Roast & Rhyme’s Afro Halloween Edition

    Geosteady Dominates Roast & Rhyme’s Afro Halloween Edition

    Kigozi George Wiliam, popularly known as Geosteady, was one of the headline acts at the just-concluded Roast and Rhyme Afro-Halloween edition held at Jahazi Pier Munyonyo and set the pace for what would be an exciting live musical affair for the rest of the evening.

    The singer – who came dressed as a cowboy for Halloween – took to the stage at about 6 pm with the support of a live band and performed covers of Kassav’s Oule, Afrigo Band’s Sikulimba, Oliver Mtukudzi’s Todii, Elly Wamala’s Violet and others to get the audience in the mood.

    The songwriter and producer then went into melodic performances of his hits like Wakyuka, Byooli Byendi, Owooma and a beautiful mash-up of Same Way and Sauti Sol’s Suzanna – all of which had the audience passionately singing along and vibing to.

    The event organisers – Swangz Avenue and Bell Lager (a product of Uganda Breweries Limited) – ensured the entire live music experience was one for the books – starting with changing the location of the stage to right beside the lake, which gave attendees a more wholesome bird’s eye view of the performances against the backdrop of Lake Victoria.

    Following Geosteady’s set, Janzi Band delivered covers of Bob Marley and the Wailers’ Three Little Birds and Buffalo Soldier, before getting into the more upbeat Dutty Love by Sean Kingston, Bruno Mars’ Uptown Funk, Swedish House Mafia’s Don’t You Worry Child, Chris Brown’s Yeah 3x, Psy’s Gangnam Style and more in an unconventional pop music set that kept the crowd thoroughly engrossed in the music.

    Azawi – who was announced as the headline act just a few days before the event – came dressed in traditional Scottish dress for Halloween and lived up to expectations with crowd favourites like Ache For You, Craving You Heavy, My Year, Tubatiisa, Crazy Lover, Fwa Fwa Fwa and Bamututte before closing her set with the iconic Majje.

    The event was held under Bell Lager’s Mpola Enjoyments theme and featured more performances from Double Black Band and Fem DJ – with the latter being the final act that kept people dancing till later in the night.

  • Photos: Roast & Rhyme lives up to Halloween Enjoyments Promise

    Photos: Roast & Rhyme lives up to Halloween Enjoyments Promise

    Halloween décor and costumes, fun group activities and effortlessly executed live music ensured that the just-concluded Afro-Halloween edition of Roast and Rhyme – and the last edition of 2022 – was an exceptional experience.

    Organised by Swangz Avenue and Bell Lager (a product of Uganda Breweries Limited), the event took place at Jahazi Pier in Munyonyo on Sunday 30th October on a weekend that saw millions of people around the world celebrate the festivities of Halloween.

    Attendees were encouraged to come dressed in their most creative and scary Halloween costumes – which many did – and upon arrival, found most of the venue well-decorated with all manner of scary props to match the theme.

    A “killer” photo booth was stationed at the entrance for attendees to pose for pictures with props like cleavers and a face painter was on hand to help bring their scary photo shoots to life, while the haunted house featured giant bugs, spider webs, skeletons and so on – all of which came together to deliver a Halloween twist to the event’s Enjoyments.

    Additionally, the event featured a cook-off, which saw 3 people picked from the crowd and challenged to roast meat within 20 minutes while using Bell Lager as one of the ingredients, which saw the ultimate winner – Jojo – win herself a grill from the brand.

    The famous “Kiss Cam”, karaoke session and beer cocktails and ‘Bell na Nyama’ combos were other crowd favourites that helped make this edition a fun experience for both couples and groups of friends – all under Bell Lager’s Mpola Enjoyments theme. A Mpola Park was also set up, featuring its own DJ set, group games like ‘Put A Ring On It’ and vendors selling everything from portraits to apparel.

    Justin Agaba, the Bell Lager representative, said, “Mpola Enjoyments is all about having a good time with your crew, friends or loved ones in a calm and relaxed setting – as long as you have the right vibe, some Bell Lager and some nyama. This edition of Roast and Rhyme has gone above and beyond by incorporating an unconventional Halloween element into the chill picnic and live music vibe we aspire to bring to our consumers.”

    The event also featured live performances by Janzi Band, Geosteady, Double Black Band and Azawi.