Favorable Consumer Prices Launched At Doveline Entebbe
While increasing their footprint in the regional market, international premium beer brand Heineken® keen to cheer its consumers has once again launched an exciting consumer campaign targeting Ugandan beer lovers dubbed Heineken Club 45.
Club 45 is a call to action for consumers to continue enjoying their favorite beer at a more affordable price, of 4,500 UGX. Doveline distributors are among the first to benefit from this initiative which aims to capture consumers from around Kampala and Entebbe. During the launch event at Doveline distributors Country Manager of Heineken Uganda, Juliana Kagwa noted that the campaign aims to drive broader appeal for consumers to continue enjoying their premium beer at a favorable price.
With their unique History of integrating market trends and consumer feedback to meet emerging demands, General Manager of Heineken East Africa Uche Unigwe further stated at the launch event that Heineken is committed to better meet the expectations of Ugandan beer consumers while still maintaining their brand identity of being adventurous, worldly and premium. ‘‘The reduction of price at Doveline presents an optimistic outlook for the Heineken brand because it forms a real platform for consumer growth and customer feedback which my team can pick on.’’ He further added. Consumers who were at the event readily welcomed the development.